Content about Church & Dwight

April 10, 2013

New OxiClean 2in1 boosts stain-fighting detergent

OxiClean, a trademark of Church and Dwight, has launched a new 2-in-1 laundry booster designed to clean tough stains and help protect the intensity of colors.

EWING, N.J. — OxiClean, a trademark of Church and Dwight, has launched a new 2-in-1 laundry booster designed to clean tough stains and help protect the intensity of colors.

April 9, 2013

Arm & Hammer releases line of air care products

World Care Products, a manufacturer and marketer of air care products, has teamed up with Church & Dwight as a licensee of the Arm & Hammer Brand for its new air care category.

BEVERLY HILLS, Calif. — World Care Products, a manufacturer and marketer of air care products, has teamed up with Church & Dwight as a licensee of the Arm & Hammer Brand for its new air care category.

New Arm & Hammer air care products are available in a variety of formats and fragrances to meet the consumers' needs. The Arm & Hammer branded products will include two different aerosol spray formats, solid gel cone, gel beads, two different scented candle formats, plug-in scented oil and decor scent gel refill, all available in five different scents.

February 25, 2013

C&D enters personal lubricant market, seeking to make Trojan intimacy health 'mega-brand'

Trojan is about to enter the personal lubricant business, Jim Craigie, chairman and CEO for Church & Dwight, told analysts last week at the 2013 Consumer Analyst Group of New York Conference.

NEW YORK — Trojan is about to enter the personal lubricant business, Jim Craigie, chairman and CEO for Church & Dwight, told analysts last week at the 2013 Consumer Analyst Group of New York Conference.

"Trojan, finally, is entering the sexual lubricant category with a brand called Crazy Sexy Feel, under the Trojan brand name," Craigie said. "We hope to do this category, what the AXE brand did to the deodorant category."

February 19, 2013

Report: C&D introduces First Response campaign targeting Hispanics

Church & Dwight has crafted its first advertising campaign targeting a Spanish-speaking audience for its First Response pregnancy test and ovulation prediction kits, according to a story published in the New York Times Tuesday.

NEW YORK — Church & Dwight has crafted its first advertising campaign targeting a Spanish-speaking audience for its First Response pregnancy test and ovulation prediction kits, according to a story published in the New York Times Tuesday.

February 13, 2013

AdAge: Trojan yellow cab promotion questioned by taxi commission

Church & Dwight's yellow-cab promotion highlighting its Trojan brand during Condom Awareness Week may have hit a snag, AdAge reported Tuesday.

NEW YORK — Church & Dwight's yellow-cab promotion highlighting its Trojan brand during Condom Awareness Week may have hit a snag, AdAge reported Tuesday.

According to the report, the New York Taxi and Limousine Commission suggested the promotion was not properly licensed.

January 8, 2013

CRN signs eight new members, including C&D and P.J. Noyes

The Council for Responsible Nutrition on Tuesday announced the addition of eight new members, including voting members Church & Dwight and P.J. Noyes Co., along with associate members AIBMR Life Sciences, Bell Advisory Services, Biofortis, Creative Flavor Concepts and Nutrasource Diagnostics.

WASHINGTON — The Council for Responsible Nutrition on Tuesday announced the addition of eight new members, including voting members Church & Dwight and P.J. Noyes Co., along with associate members AIBMR Life Sciences, Bell Advisory Services, Biofortis, Creative Flavor Concepts and Nutrasource Diagnostics.

January 4, 2013

Intimacy health to make a big showing at the 2013 Consumer Electronics Show

Technology and sexual health will merge at the 2013 International Consumer Electronics Show here with executives from Standard Innovation making feature presentations and Church & Dwight targeting the show with a personal massager giveaway as part of its campaign to initiate a trial that started in November 2012.

LAS VEGAS — Technology and sexual health will merge at the 2013 International Consumer Electronics Show here with executives from Standard Innovation making feature presentations and Church & Dwight targeting the show with a personal massager giveaway as part of its campaign to initiate a trial that started in November 2012.

November 8, 2012

C&D to initiate trial of its Trojan Vibrations line across several urban markets

Church & Dwight will be initiating trial of its Trojan Vibrations personal massagers with a multi-city giveaway, the company announced Wednesday.

PRINCETON, N.J. — Church & Dwight will be initiating trial of its Trojan Vibrations personal massagers with a multi-city giveaway, the company announced Wednesday. Beginning in Washington on Nov. 13, Church & Dwight will feature its latest product innovations via a specially-designed Trojan Vibrations Pleasure Carts that are modeled after traditional hot dog carts.

September 21, 2012

Church & Dwight agrees to modify First Response ad claim

The National Advertising Division on Thursday recommended that Church & Dwight discontinue its claim that the company’s First Response digital ovulation test is the “first and only test to predict ovulation based on your unique LH hormone level.”

NEW YORK — The National Advertising Division on Thursday recommended that Church & Dwight discontinue its claim that the company’s First Response digital ovulation test is the “first and only test to predict ovulation based on your unique LH hormone level.”

The claim, which appeared on product packaging and on the company’s website, was challenged by SPD Swiss Precision Diagnostics, the maker of the Clearblue DOT, a competing digital ovulation test product.

August 21, 2012

Church & Dwight acquires Vitafusion, L'il Critters line of gummy supplements

Church & Dwight on Monday became the latest large-scale CPG company to field a line of gummy vitamins with its acquisition of Avid Health for $650 million in cash.

PRINCETON, N.J. - Church & Dwight on Monday became the latest large-scale CPG company to field a line of gummy vitamins with its acquisition of Avid Health for $650 million in cash.

July 30, 2012

Smaller cos. enter space

A number of smaller manufacturers of male contraceptives are launching into the market to challenge the big three: Church & Dwight (72.8% dollar share in the category), Ansell Healthcare (11.6% dollar share) and Reckitt Benckiser (11.5% dollar share). 

It’s one factor expected to drive more marketing around the category. Sales of condoms for the 52 weeks ended June 10 reached $295.5 million, up 5.1%, across food, drug and mass (excluding Walmart), according to SymphonyIRI Group. 

June 21, 2012

Longer-lasting results aid in depilatory growth

Sales of depilatories are on the upswing as manufacturers roll out new products that promise silky smooth results. 

Sales of depilatories at food, drug and mass (excluding Walmart) rose more than 10% to about $117 million during the 52 weeks ended April 15, according to SymphonyIRI Group. 

May 16, 2012

Biotab ‘Extenze’ its reach in intimacy health

Appropriately promoting niche brands within the intimacy health space can be a little trickier than the average consumer packaged goods product. And social media isn’t necessarily the ideal platform — an adult may not be as comfortable “liking” an intimacy enhancement product on Facebook to show their brand affinity, for example.  

February 29, 2012

OxiClean makes foray into dishwashing

Church & Dwight has bolstered its OxiClean brand to include a first-of-its-kind dishwashing booster.

PRINCETON, N.J. — Church & Dwight has bolstered its OxiClean brand to include a first-of-its-kind dishwashing booster.

OxiClean dishwashing booster features a unique multi-action formula that is designed to remove cloudy film, food particles, spots and streaks that detergent alone can leave behind. Church & Dwight said the product was designed as a result of a new requirement for dishwasher detergents to be free of phosphates. The company also noted that phosphate-free detergents may leave behind a cloudy film that can build up over time.

February 23, 2012

Church & Dwight releases pair of videos as part of National Condom Month

Church & Dwight on Thursday launched content aimed at giving Americans the facts about condoms as part of the National Condom Month designation for February.

PRINCETON, N.J. — Church & Dwight on Thursday launched content aimed at giving Americans the facts about condoms as part of the National Condom Month designation for February.

Featuring Trojan condoms, C&D has partnered with sexual health experts and organizations, including the American Social Health Association, to develop a pair of videos that provide consumers with the accurate information they need to make responsible decisions.

February 17, 2012

ReportersNotebook — Beauty Care, 2/27/12

Church & Dwight’s Nair has developed a line of hair removal creams and waxes for the body and face that are inspired by the hair removal and skin care secrets of Brazil.

SUPPLIER NEWS — Church & Dwight’s Nair has developed a line of hair removal creams and waxes for the body and face that are inspired by the hair removal and skin care secrets of Brazil. The new products, which are in midst of hitting retail shelves with full distribution expected by March, include: Brazilian Spa Clay Shower Power hair removal cream ($9.99), Brazilian Spa Clay Roll-On wax ($10.49), Brazilian Spa Clay Sensitive Face hair removal cream ($4.99) and Precision Face Roll-On wax kit ($7.99).  

January 25, 2012

Nair launches new Brazil-inspired hair removal products for body, face

Church & Dwight’s Nair has developed a line of hair removal creams and waxes for the body and face that are inspired by the hair removal and skin care secrets of Brazil.

NEW YORK — Church & Dwight’s Nair has developed a line of hair removal creams and waxes for the body and face that are inspired by the hair removal and skin care secrets of Brazil.

The new products, which are in midst of hitting retail shelves with full distribution expected by March, are infused with mineral-rich clay and natural extracts for spa-smooth skin that is promised to last.

The new products include:

November 4, 2011

Aggressive ads up awareness

The personal massager category still is small at only $3.2 million for the 12 weeks ended Sept. 4, according to SymphonyIRI Group data across food, drug and mass (excluding Walmart), but the growth rate is trending at a 20.6% clip. 

September 28, 2011

Arrid Extra Dry, New York Yankees pitcher Mariano Rivera partner for ad campaign

Church & Dwight, the maker of Arrid Extra Dry antiperspirant deodorant, has partnered with New York Yankees closing pitcher Mariano Rivera to launch the brand's new advertising campaign.

PRINCETON, N.J. — Church & Dwight, the maker of Arrid Extra Dry antiperspirant deodorant, has partnered with New York Yankees closing pitcher Mariano Rivera to launch the brand's new advertising campaign.

The TV spot, which began airing Sept. 21, showcases the five-time World Champion relief pitcher on the field, illustrating his grace under pressure demeanor.

September 13, 2011

C&D co-brands Simply Saline and Arm & Hammer

Church & Dwight on Tuesday launched its new Arm & Hammer Simply Saline neti pot kit, which uses a formula that is pH balanced with Arm & Hammer baking soda to help prevent stinging or discomfort commonly associated with saline irrigation.

PRINCETON, N.J. — Church & Dwight on Tuesday launched its new Arm & Hammer Simply Saline neti pot kit, which uses a formula that is pH balanced with Arm & Hammer baking soda to help prevent stinging or discomfort commonly associated with saline irrigation.

September 12, 2011

Skin-sensitive scents

Church & Dwight has added a Sensitive Skin Plus scent detergent to its line of Arm & Hammer sensitive skin laundry detergents.

PRINCETON, N.J. — Church & Dwight has added a Sensitive Skin Plus scent detergent to its line of Arm & Hammer sensitive skin laundry detergents. The new detergent, which features a skin-friendly fresh scent that’s hypoallergenic and clinically tested to be good to sensitive skin, is a scented alternative to Arm & Hammer’s Perfume and Dye Free laundry detergent. 

August 24, 2011

Devices transform shelf

 The expansion of intimacy health devices at mass is transforming the intimacy health segment into some pretty significant profit centers. “The total vibrations category currently has up to $1 billion in retail sales with no clear branded leader,” Church & Dwight’s CEO James Craigie told analysts earlier this month, noting that a line of full-sized personal massagers under the Trojan banner has launched through all classes of trade. “This is a category of new white space for our Trojan brand to enter,” he said. 

August 5, 2011

Personal massager business equals big opportunity, C&D chief says

Church & Dwight will be placing some significant heft behind its Trojan brand in the coming year with the launch of a line of full-sized personal massagers under the Trojan brand.

PRINCETON, N.J. — Church & Dwight will be placing some significant heft behind its Trojan brand in the coming year with the launch of a line of full-sized personal massagers under the Trojan brand.

July 29, 2011

Trojan shows off personal massagers in New York with marketing campaign

Church & Dwight on Thursday evening kicked off a guerilla marketing campaign along the streets of New York in promotion of its Trojan Vibrations brand. C&D has branded a Trojan Vibrations truck that will make stops at popular nightlife hubs in Manhattan and Brooklyn.

PRINCETON, N.J. — Church & Dwight on Thursday evening kicked off a guerrilla marketing campaign along the streets of New York in promotion of its Trojan Vibrations brand. C&D has branded a Trojan Vibrations truck that will make stops at popular nightlife hubs in Manhattan and Brooklyn.

June 14, 2011

Church & Dwight’s Trojan brand releases census on intimacy

New findings released Tuesday as part of the Trojan U.S. Sex Census revealed the average adult has sex 120 times a year (2.3 times per week), with more people in the Northeast reporting having sex more than any other U.S. region, averaging 130 times per year (2.5 times per week).

PRINCETON, N.J. — New findings released Tuesday as part of the Trojan U.S. Sex Census revealed the average adult has sex 120 times a year (2.3 times per week), with more people in the Northeast reporting having sex more than any other U.S. region, averaging 130 times per year (2.5 times per week).

The Midwest reported an average of 125 times per year (2.4 times per week), the West reported an average of 120 times per year (2.3 times per week) and the South reported an average of 114 times per year (2.1 times per week).