Content about Chromatic Technologies

March 9, 2012

Hiball Energy said its line of reformulated sparkling energy waters and organic energy drinks now are packaged in cold-activated, lightweight 16-oz. aluminum cans developed by Ball.

BROOMFIELD, Colo. — Hiball Energy said its line of reformulated sparkling energy waters and organic energy drinks now are packaged in cold-activated, lightweight 16-oz. aluminum cans developed by Ball.

The new can package features "cold activation" graphics using thermochromic ink by Chromatic Technologies. When cans reach a temperature of 45 degrees F, the bubbles on the can graphics turn from white to blue — indicating that the beverage inside is at the optimal temperature for drinking.