NEW YORK — Bernd Beetz, former CEO of Coty, has been appointed to the board of directors of Archetypes, a personal lifestyle company that was founded on the philosophy of archetypes.
“I am excited to be involved with such an innovative company where content, lifestyle and community truly come together in a personalized way. I’ve seen my fair share of great brands, and I believe in Archetypes’ potential,” Beetz stated.
