Content about Childhood

WASHINGTON — Most U.S. moms are concerned about breastfeeding in public even though they understand that breastfeeding is the best way to feed their babies, according to the 2012 Lansinoh Breastfeeding Study released Thursday. 

“Breastfeeding in public became one of the hottest publicly debated topics in 2012," stated Gina Ciagne, senior director, professional relations at Lansinoh. "We were interested to find out how that affected moms’ decisions to breastfeed.” 

MCHENRY, Ill. — Medela today announced the introduction of Quick Clean Breastmilk Removal Soap designed for cleaning breast pump and breast milk feeding accessories.

Quick Clean Soap is designed specifically to break down the proteins and fats in breast milk and removes breast milk residue up to three days old. The detergent contains no added fragrance or taste that might discourage baby from breastfeeding and is safe and hypoallergenic, the company stated. 

NEW YORK — Natural personal care brand Burt’s Bees has inked a licensing deal with Ayablu to launch a Burt’s Bees Baby-licensed lifestyle brand for babies and moms.

ANDOVER, Mass. — As many as 95% of women reported having at least attempted to breast-feed their babies, with 35% continuing between four and six months, and another 52% breast-feeding for seven to 12 months, according to the Philips Mother & Child Care Index that was released Monday by the Philips Center for Health and Well-being.

WAYNE, N.J. — Toys“R”Us announced this week its top toy list for the holiday season.

This year's list, which features new items for kids of all ages, includes:

• Air Hogs Hyper Actives from Spin Master;

• Air Swimmers eXtreme from Animal Planet;

• Lalaloopsy Silly Hair dolls from MGA Entertainment;

• LeapPad Explorer from LeapFrog;

• Monster High Fearleading 3-Pack from Mattel;

ALEXANDRIA, Va. — Lansinoh Labs on Wednesday introduced a major upgrade of its popular blog, now called OnCloudMom, to better reflect the company's extended consumer reach with the recent acquisitions of the Earth Friendly Baby and mOmma brands.

WASHINGTON — The surgeon general on Monday issued a release promoting breast-feeding in support of World Breast-feeding Week, Aug. 1 through 7.

PAWTUCKET, R.I. — The Super Soaker brand has been a huge hit for Hasbro. The toys have been among the hottest summer products on the market, and new upgraded versions will become the next must-have for water play. 


The newest version in the Hasbro water blaster family is the Nerf Super Soaker Thunderstorm. The Thunderstorm, introduced this spring, is the first battery-powered soaker on the market and fires a continuous stream of water with no pumping required. The firing range can be up to 25 ft. Nerf Thunderstorm requires four AA batteries and retails for $14.99.

IRVINE, Calif. — Dr. Sears Family Essentials, whose products are sold at such retailers as The Vitamin Shoppe, Whole Foods, H-E-B, Meijer and Fred Meyer, has announced the launch of its all-natural baby care line.

NEW YORK — Organic baby brand Green Babies has teamed up with manufacturer MZB Accessories to introduce its baby body care line at Whole Foods Markets throughout the Northeast region.

The full spectrum of skin, hair and bath products for babies is tear-free and contains no artificial fragrances, dyes, parabens or sulfates. Green Babies products retail for between $8.99 and $10.99.

VISTA, Calif. — Hygeia, maker of EnJoye eco-friendly breast pumps, on Monday announced the launch of its Hygeia EnJoye breast-pump giveaway.

Three winners will receive a free Hygeia EnJoye LBI deluxe tote set that includes the Hygeia professional-grade electric/battery double pump along with a stylish tote. The EnJoye pump is designed for the long-term and frequent pumping needs of working mothers. Each set is worth $319.99.

Judging by the numbers, the wobbly economy largely has benefited the men’s grooming segment.


As previously reported by Drug Store News, the economy has resulted in solid sales — and even a trading up — in such segments as grooming/scissors. For example, Wahl Clipper stated in late 2010 that its “shining star” has been its Lithium Ion grooming kit, priced at $39.99.


That trend appears to be continuing, as many grooming/shaving scissors are experiencing double-digit growth, according to the latest 
SymphonyIRI Group data.