Content about Cheryl Mahoney

January 24, 2013
CVS Caremark's Cheryl Mahoney assumes new role; new head of beauty/personal care named

Beauty retail veteran Cheryl Mahoney has assumed a new post at CVS Caremark, and the company has brought onboard Alex Perez-Tenessa to serve as VP retail merchandising – beauty/personal care, according to CVS Caremark.

WOONSOCKET, R.I. — Beauty retail veteran Cheryl Mahoney has assumed a new post at CVS Caremark, and the company has brought onboard Alex Perez-Tenessa to serve as VP retail merchandising – beauty/personal care, according to CVS Caremark.

November 29, 2012
CVS features nail trends with new kiosk

With nail care sales climbing by 40% since 2011 and growing by double-digits each year since 2008, CVS/pharmacy is making even more room in the store and is continuing to support demand for the latest innovations with its new Nail HQ kiosk, which showcases the hottest nail trends and 
product innovation.


WOONSOCKET, R.I. — With nail care sales climbing by 40% since 2011 and growing by double-digits each year since 2008, CVS/pharmacy is making even more room in the store and is continuing to support demand for the latest innovations with its new Nail HQ kiosk, which showcases the hottest nail trends and 
product innovation.


Available in more than 2,000 CVS/pharmacy locations beginning in November, Nail HQ marks the latest innovation from CVS/pharmacy to improve the beauty shopping experience at the drug store.


January 5, 2011
CVS boosts ExtraCare program with Beauty Club

As announced at CVS Caremark's 2010 analyst meeting in October and reported by Drug Store News, the company's retail division is extending its successful ExtraCare loyalty program by officially launching the new ExtraCare Beauty Club, the first-ever beauty club program for the retail pharmacy industry.

WOONSOCKET, R.I. — As announced at CVS Caremark's 2010 analyst meeting in October and reported by Drug Store News, the company's retail division is extending its successful ExtraCare loyalty program by officially launching the new ExtraCare Beauty Club, the first-ever beauty club program for the retail pharmacy industry.

CVS/pharmacy is launching the beauty club program during the People's Choice Awards 2011 on CBS at 9 p.m. EST.

May 20, 2009
CVS opens Beauty360 No.3 in one of its original Project Life stores

If anyone thinks that CVS has recast itself solely as a healthcare company, given its...

NEW YORK — If anyone thinks that CVS has recast itself solely as a healthcare company, given its string of acquisitions in recent years — particularly, Caremark and MinuteClinic — they probably haven’t seen a Beauty360 store yet. In fact, standing in the middle of one of these 3,000 sq.-ft., high-end beauty boutiques, you might have a hard time recognizing you were in a CVS store at all.