Content about Cheerios

February 3, 2014

General Mills has launched more than 50 new items in the United States, with dozens more to launch in international markets.

MINNEAPOLIS — General Mills has launched more than 50 new items in the United States, with dozens more to launch in international markets.

Some of the new offerings include:

March 8, 2013

Miami-based Hispania Public Relations, Inc., has been chosen the Hispanic Public Relations agency of record by Beech-Nut Nutrition. The announcement was made today by Hispania co-owner and president Sergio Lopez-Miro.

MIAMI — Miami-based Hispania Public Relations, Inc., has been chosen the Hispanic Public Relations agency of record by Beech-Nut Nutrition Corp. The announcement was made today by Hispania co-owner and president Sergio Lopez-Miro.

July 10, 2012

Spanish-language novela star man Juan Soler has partnered with Honey Nut Cheerios to help Hispanics lead a heart healthy life.

LAS VEGAS — Spanish-language novela star man Juan Soler has partnered with Honey Nut Cheerios to help Hispanics lead a heart healthy life.

February 22, 2012

Sales of hot and cold breakfast cereals have been flat. “Consumers are faced with many breakfast options each day,” said David Browne, senior analyst at Mintel International Group.

Sales of hot and cold breakfast cereals have been flat. “Consumers are faced with many breakfast options each day,” said David Browne, senior analyst at Mintel International Group. “While most do eat breakfast, it may mean a cereal/snack bar, yogurt, eggs, toast/bagels, baked goods or fast food restaurant options.” The popularity of egg-based breakfast sandwiches, particularly those available at fast food outlets, has surged. Consumers increasingly are buying breakfast outside the home.

January 25, 2012

Cheerios is extending its multigrain cereal line for the first time.

MINNEAPOLIS — Cheerios is extending its multigrain cereal line for the first time.

New Multi Grain Cheerios peanut butter cereal offers consumers the rich, indulgent flavor of peanut butter without derailing their diets by touting five whole grains and 110 calories per serving, the company said.

January 4, 2012

Cheerios is sweetening up the cereal aisle with its latest flavor.

MINNEAPOLIS — Cheerios is sweetening up the cereal aisle with its latest flavor.

New Dulce de Leche Cheerios combines the nutrition of Cheerios and a caramel flavor, parent company General Mills said.

February 18, 2011

Rising commodity costs and brutal competition have been squeezing profits from the ready-to-eat cereal category.

Rising commodity costs and brutal competition have been squeezing profits from the ready-to-eat cereal category. Dollar sales for the 52-week period ended Dec. 26, 2010, were down 3%, according to SymphonyIRI Group. Sue Viamari, editor of SymphonyIRI’s Times and Trends, said the category has been in decline during the past several quarters, and there was a 0.7% decline in price per volume during the same period.


June 27, 2010

Cheerios has teamed up with country singer Martina McBride and baseball great Cal Ripken Jr....