Content about Charles B. Hensley

October 14, 2013

Matrixx Initiatives recently named Lori Norian VP marketing for the Zicam Cold Remedy brand.

BRIDGEWATER, N.J. — Matrixx Initiatives recently named Lori Norian VP marketing for the Zicam Cold Remedy brand. 

Norian previously worked at Unilever and has worked on popular products including Hellman’s, Ragu, Bertolli and Altoids. Norian said she believes her experience translates well to the cold remedy brand, which is targeted primarily to women.

“Knowing how to tap into consumers’ needs and develop resonant messaging and communications strategies is the key to driving further growth for Zicam,” Norian said. 

April 5, 2013

The National Advertising Division on Friday recommended that Matrixx Initiatives discontinue advertising claims that suggest its homeopathic Zicam Cold Remedy products prevent users from catching a cold.

NEW YORK — The National Advertising Division on Friday recommended that Matrixx Initiatives discontinue advertising claims that suggest its homeopathic Zicam Cold Remedy products prevent users from catching a cold.

Claims at issue were featured in an advertising campaign that depicted a “Cold Monster” and encouraged treatment with Zicam products at the “pre-cold” stage.

February 22, 2013

Matrixx Initiatives partnered with design firm Beardwood&Co on the redesign of Zicam Cold Remedy.

NEW YORK — Matrixx Initiatives partnered with design firm Beardwood&Co on the redesign of Zicam Cold Remedy, which was unveiled Wednesday. 

“We helped define [the pre-cold] segment,” noted Julia Beardwood, Beardwood&Co principal. “But, to be successful, we had to help consumers quickly sort through this myriad of products in the cold aisle and understand what Zicam is and when to take it.”