Content about Cereals

HALF MOON BAY, Calif. — Odwalla this week announced new food bars designed specifically for kids made with whole grains and fruits, the company said.

Odwalla Bars for Kids come in three flavors: Chocolate Chip Kick, Strawberry Score and Banana Dunk. Each flavor contains 11 to 12 g of organic whole-grains, equal to about 25% of the whole grains needs as recommended by the Whole Grains Council. Each bar also contains 130 to 140 calories, and is a good source of fiber and calcium.

MINNEAPOLIS — MOM Brands has boosted its Three Sisters cereal line with the addition of two new varieties.

Free of artificial flavors or preservatives, saturated fat, trans fat or cholesterol, the new multigrain berry and multigrain cinnamon varieties are made with whole grain oats, whole grain barley and whole grain triticale (a cross between wheat and rye with higher levels of essential amino acids), boasting 43 g of whole grains per serving. What's more, both flavors also carry the 100% whole grains stamp from the Whole Grains Council, the company said.

CHICAGO — Quaker Oats has introduced a new line of packaged cookies that feature whole grain oats as a staple ingredient.

With real pieces of dried fruit and crunchy nuts, new Quaker Oatmeal Cookies are available in soft baked and crunchy oat granola varieties and seven flavorful creations. The cookies are individually wrapped packets in each box, making them ideal for on-the-go and at-home snacking.

Quaker Oatmeal Cookies are available for a suggested retail price of $2.69 per package.

ATLANTA — An organic baby food brand has introduced two new cereals designed for infants and toddlers.

Sprout Foods said its whole grain oatmeal and whole grain brown rice cereals build on the brand's starter infant and toddler products. The company said that its cereals, which are free of artificial ingredients, are packaged in a 7-oz., BPA-free, resealable pouch, also can be used later on as an ingredient combined with other Sprout products.

Sprout Foods products are available at retailers nationwide.

PARSIPPANY, N.J. — Post Foods is inviting consumers to “join the whole-grain resolution” with its latest campaign.

The cereal company said it is bringing an interactive tractor display to several major cities, including New York, Los Angeles, Tampa, San Diego and Orlando throughout January and February. The goal: to teach consumers why ingredients in such cereals as Post Shredded Wheat, Grape-Nuts and Post Raisin Bran give you an advantage in the morning.