Content about Catwalk

July 31, 2012

TIGI Haircare — whose brands include Bed Head, Catwalk, Rockaholic and TIGI Cosmetics — has tapped gymnastic medalist Nastia Liukin to be its newest spokeswoman.

LEWISVILLE, Texas — TIGI Haircare — whose brands include Bed Head, Catwalk, Rockaholic and TIGI Cosmetics — has tapped gymnastic medalist Nastia Liukin to be its newest spokeswoman.

TIGI will embark on a multiyear deal with Liukin, involving her in many facets of the brand, including campaign advertising, social media, consumer promotions and appearances, as well as a co-branded product line.