Content about Catalina

July 16, 2012
Catalina report: Simple demographic targeting on national advertising misses the mark

Simple demographic targeting does not weight advertising exposures toward households that have greater purchasing value, according to a study by Catalina Marketing released Monday.

ST. PETERSBURG, Fla. — Simple demographic targeting does not weight advertising exposures toward households that have greater purchasing value, according to a study by Catalina Marketing released Monday. The study shows that, for a cross-section of major consumer brands, an average of just 15% of television ad exposures reach the households that account for 80% of sales. Meanwhile, brand advertisers deliver 64% of exposures to households that account for just 2% of sales.

May 21, 2012
Fraction of shoppers determine new CPG's success

Just 1-in-67 shoppers, or 1.5%, determine the success of a new product, according to Catalina Marketing's "New Product Report."

ST. PETERSBURG, Fla. — Just 1-in-67 shoppers, or 1.5%, determine the success of a new product, according to Catalina Marketing's "New Product Report."

April 30, 2012
Catalina acquires Modiv Media

Catalina Marketing has boosted its portfolio by acquiring a mobile commerce solutions provider.

ST. PETERSBURG, Fla. — Catalina Marketing has boosted its portfolio by acquiring a mobile commerce solutions provider.

The company said the integration of Modiv Media into its business will give brands and retailers the ability to engage shoppers, influence their behavior and boost loyalty with a unique mobile experience that saves shoppers time and money.

May 10, 2011
Catalina's Dick Buell exits

Catalina Marketing announced this week the departure of its chairman and CEO Dick Buell.

ST. PETERSBURG, Fla. — Catalina Marketing announced this week the departure of its chairman and CEO Dick Buell.

Replacing Buell, who was part of the Catalina team since 2004, is former Catalina CEO and co-founder George Off, who was voted by the board of directors to serve as interim CEO.

During Buell's tenure, Catalina, which has been placing emphasis on its digital couponing business, launched its Coupon Network by Catalina last month. Prior to that, the company acquired E-centives and Collabrys, two digital couponing businesses from Invenda, last spring.