Content about Carma Laboratories

February 12, 2014

Carma Laboratories on Wednesday announced its partnership with singer and actress Zendaya, whose self-titled album launched last fall featuring the hit single "Replay."

MILWAUKEE — Carma Laboratories on Wednesday announced its partnership with singer and actress Zendaya, whose self-titled album launched last fall featuring the hit single "Replay." Zendaya will serve as a spokesmodel for Carmex brand's recently re-launched Carmex Moisture Plus line of fashionable lip balm. 

July 30, 2013

Carma Laboratories on Tuesday launched Carmex Moisture Plus limited-edition designs, a slim-stick lip balm line that presents a fashion-forward exterior.

MILWAUKEE — Carma Laboratories on Tuesday launched Carmex Moisture Plus limited-edition designs, a slim-stick lip balm line that presents a fashion-forward exterior. The line features limited-edition designs and named personalities to match, including Chic in houndstooth, Fab in a groovy retro look, Adventurous in a leopard print and Whimsical in an art deco design. 

The brand is asking consumers, “Which personality are you?”

February 20, 2013

Carma Laboratories announced fresh packaging across its Carmex lip balm line designed to attract attention with a vibrant yellow and red label.

MILWAUKEE — Carma Laboratories on Tuesday announced fresh packaging across its Carmex lip balm line designed to attract attention with a vibrant yellow and red label. 

“Extensive research went into this new look," stated Paul Woelbing, Carma Labs president. "With the expansion of our product line over the years, the new packaging helps customers easily identify our products and the specific skin care solution that they are seeking."

July 25, 2012

Wisconsin governor Scott Walker helped ring in the 75th anniversary of Carma Labs last week at the company's facilities.

FRANKLIN, Wis. — Wisconsin governor Scott Walker helped ring in the 75th anniversary of Carma Labs last week at the company's facilities.

Carma Labs, makers of Carmex, was founded by Alfred Woelbing in 1937 and is today a third-generation, family-owned-and-operated business that currently is run by grandsons Paul and Eric Woelbing.

For local news coverage of the event, click here.

April 6, 2012

Carma Labs earlier this year teamed with mixed media artist Lisa Pavelka to launch 365 Days of Lip Service, a collection of artwork created on the lids of 366 Carmex lip balm jars.

MILWAUKEE — Carma Labs earlier this year teamed with mixed media artist Lisa Pavelka to launch 365 Days of Lip Service, a collection of artwork created on the lids of 366 Carmex lip balm jars.

“We were thrilled to learn about the project and Lisa’s long-held preference for using the Carmex jar in her artistic creations,” stated Paul Woelbing, president of Carma Labs. “Carmex fans know that, in addition to being a great lip balm, we are dedicated to fun and inspiration. This is a great way to help us celebrate Carmex’s 75th anniversary.”

March 7, 2012

Carma Labs last week featured two new products at the ECRM Cough & Cold and Allergy EPPS.

LAS VEGAS — Carma Labs last week featured two new products at the ECRM Cough & Cold and Allergy EPPS.

The company introduced an orange-flavored Carmex creamy lip conditioner formulated with 13 moisturizers, including cocoa butter, and its Carmex ultra moisturizing lip balm now is available in a pomegranate flavor.


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December 14, 2011

Carma Labs on Wednesday announced the expansion of its Carmex Moisture Plus line with two new colors — sheer plum and sheer berry.

MILWAUKEE — Carma Labs on Wednesday announced the expansion of its Carmex Moisture Plus line with two new colors — sheer plum and sheer berry.

“Our new plum and berry Moisture Plus tints join our first tinted products — pink and peach. Women love the way the premium lip balm gives their lips intense hydration with a slight hint of color at an affordable price,” Carma Labs president Paul Woelbing said.

September 30, 2011

Carma Labs on Thursday announced the permanent addition of two new lip balm flavors: Carmex Lime Twist and Carmex Vanilla Click Sticks.

MILWAUKEE — Carma Labs on Thursday announced the permanent addition of two new lip balm flavors: Carmex Lime Twist and Carmex Vanilla Click Sticks.

“We had an overwhelming response to the limited release [in late 2010] of Vanilla and Lime Twist,” Carma Labs president Paul Woelbing said. “Customers told us how much they liked the new flavors and would like them to be available year-round. We are happy to oblige and have added them to our family of flavored lip balms.”

September 28, 2011

Carma Labs, the maker of Carmex lip balm products, has expanded its skin care line with the new Carmex Healing Lotion in a 13-oz. pump.

MILWAUKEE — Carma Labs, the maker of Carmex lip balm products, has expanded its skin care line with the new Carmex Healing Lotion in a 13-oz. pump.

With the addition of the new 13-oz. lotion pump, and other trial and travel sizes now available, Carma Laboratories has developed its skin care line into multiple product sizes. The suggested retail price for the new pump is $10.99.