Content about Card

August 8, 2013

The pervasiveness of Facebook and Twitter has not killed the greeting card and gift wrap category.

The pervasiveness of Facebook and Twitter has not killed the greeting card and gift wrap category. "Managers are telling us that the category continues to hold its own and, in some cases, is growing nicely," said Mark Deuschle, VP business development and chief marketing officer at the Global Marketing Development Center. "Greeting cards remain not only a top trip driver, but also one of the most profitable categories in the drug store environment," said Sabrina Wiewel, VP of Hallmark's chain drug team.

August 7, 2013

CVS/pharmacy is gearing up for back-to-school season with a new "Classroom Gift Card" promotion that allows customers to earn gift cards when shopping for essentials at more than 7,500 locations nationwide.

Running from Aug. 11 to 31, members of the ExtraCare program will receive a $5 CVS/pharmacy gift card after spending $20 on select items featured in the weekly circular.

WOONSOCKET, R.I. — CVS/pharmacy is gearing up for back-to-school season with a new "Classroom Gift Card" promotion that allows customers to earn gift cards when shopping for essentials at more than 7,500 locations nationwide.

Running from Aug. 11 to 31, members of the ExtraCare program will receive a $5 CVS/pharmacy gift card after spending $20 on select items featured in the weekly circular.

December 4, 2012

CVS/pharmacy is ready for the holiday season with an array of new offerings for holiday shoppers, including 1,000 greeting card designs and new personalized smartphone and tablet cases.

WOONSOCKET, R.I. — CVS/pharmacy is ready for the holiday season with an array of new offerings for holiday shoppers, including 1,000 greeting card designs and new personalized smartphone and tablet cases.

November 29, 2012

The greeting card category is shifting. Category giants American Greetings and Hallmark face the threat of competition from e-cards and are challenged by increased segmentation of the card category.

The greeting card category is shifting. Category giants American Greetings and Hallmark face the threat of competition from e-cards and are challenged by increased segmentation of the card category. Hallmark estimates that over the past decade, the number of greeting cards sold in the United States has dropped from 6 billion to 5 billion annually.


The Greeting Card Association reports that while greeting card unit sales have fluctuated over the past several years, the industry continues to generate annual revenues of $7 billion to $8 billion.