Content about Campbell Soup

January 3, 2013
ABC elects former Campbell Soup chief to board

AmerisourceBergen announced the election of former Campbell Soup president and CEO Douglas Conant to its board, effective immediately.

VALLEY FORGE, Pa. — AmerisourceBergen on Wednesday announced the election of former Campbell Soup president and CEO Douglas Conant to its board, effective immediately. Conant’s election increases the number of AmerisourceBergen directors from nine to 10.

“Doug’s extensive business experience, exceptional leadership capabilities and proven track record for growing brands and businesses make him an excellent addition to our board,” stated Richard Gozon, AmerisourceBergen chairman.

November 8, 2012
Campbell's evolves classic tomato soup

Campbell Soup has introduced a new twist on the classic American favorite: Sun-Ripened Yellow Tomato soup.

CAMDEN, N.J. — Campbell Soup has introduced a new twist on the classic American favorite: Sun-Ripened Yellow Tomato soup.

This new soup is flavored with yellow tomatoes, parsley, cilantro and thyme, and follows last year's introduction of Harvest Orange Tomato Soup.

Campbell has been making its iconic condensed Tomato soup for 115 years, since 1897.

October 19, 2011
Energy segment boost

It may be time to start carving out more real estate for single-serve energy shots, or more appropriately for the food, drug and mass channel two-packs and four-packs of shots.

It may be time to start carving out more real estate for single-serve energy shots, or more appropriately for the food, drug and mass channel two-packs and four-packs of shots. Living Essentials can be credited with creating the category, and between its 5 Hour Energy and 5 Hour Energy Extra Strength, the company still drives the category with an 82.1% dollar share, according to SymphonyIRI Group data for the 52 weeks ended Sept. 4 across food, drug and mass (excluding Walmart).


June 20, 2011
V8 targets seniors with healthy energy shot

Energy shots have delivered a jolt to pharmacy sales to the tune of an incremental $50 million in the past year. That business was borne out of targeting the typical all-nighters: college kids cramming for exams, truck drivers and third-shift workers. But seniors?


Energy shots have delivered a jolt to pharmacy sales to the tune of an incremental $50 million in the past year. That business was borne out of targeting the typical all-nighters: college kids cramming for exams, truck drivers and third-shift workers. But seniors?


May 31, 2011
V8 enters energy market

Campbell Soup on Tuesday announced the company is expanding its V8 franchise into the fast-growing energy drink category with two new products: V8 V-Fusion + Energy drinks and V8 Energy Shots.

CAMDEN, N.J. — Campbell Soup on Tuesday announced the company is expanding its V8 franchise into the fast-growing energy drink category with two new products: V8 V-Fusion + Energy drinks and V8 Energy Shots.

Sales of energy shots reached $173.9 million across food, drug and mass (minus Walmart) for the 52 weeks ended April 17, representing growth of 43.5% compared with the prior year, according to SymphonyIRI Group data.

April 19, 2011
Campbell Soup appoints VP corporate development

A former Walmart VP has joined Campbell Soup as its VP corporate development.

CAMDEN, N.J. — A former Walmart VP has joined Campbell Soup as its VP corporate development.

In this new role, Raymond Liguori will be responsible for Campbell's efforts in the areas of mergers and acquisitions, strategic alliances and joint ventures. He will report to Craig Owens, Campbell's CFO and chief administrative officer.

January 6, 2011
Campbell's kicks off AdDress Your Heart campaign

Campbell Soup is teaming up with the American Heart Association’s Go Red For Women movement to launch a new campaign that addresses heart disease among women.

CAMDEN, N.J. — Campbell Soup is teaming up with the American Heart Association’s Go Red For Women movement to launch a new campaign that addresses heart disease among women.

The AdDress Your Heart campaign builds on Campbell's commitment in the fight against heart disease among women.