SACRAMENTO, Calif. — Are you a man living with PMS? That's the question the California Milk Processor Board, the creator of the GOT MILK? campaign, is asking California men this summer.
In an advertising campaign titled 'Everything I Do Is Wrong,' the CMPB aims to use its signature GOT MILK? humor to highlight the strain placed on many relationships due to the monthly symptoms of premenstrual syndrome and how dairy milk can come to the rescue — studies show that the calcium in dairy milk can help reduce PMS symptoms by as much as 50%.