Content about Cable TV

January 9, 2013
P&G announces changes to its board of directors

Procter & Gamble has announced that current P&G director Johnathan Rodgers has decided not to seek re-election at P&G’s annual shareholder meeting in October 2013, choosing to retire from the board at that time.

CINCINNATI — Procter & Gamble has announced that current P&G director Johnathan Rodgers has decided not to seek re-election at P&G’s annual shareholder meeting in October 2013, choosing to retire from the board at that time.

The company also announced the appointment of Terry Lundgren, chairman, president and CEO of Macy’s to its board, effective immediately.

September 7, 2012
Lessons from mobile gaming applied to CPG brand engagement

User engagement is critical to driving brand loyalty. Mobile gaming can offer a unique perspective on how consumer packaged goods firms can engage their consumers.

User engagement is critical to driving brand loyalty. Mobile gaming can offer a unique perspective on how consumer packaged goods firms can engage their consumers.

March 9, 2012
Reaching Hispanic consumers via mobile marketing

From 2000 to 2010, the U.S. Hispanic population surged 43%, far surpassing U.S. Census estimates. With a growth rate more than four times that of the entire country, and an expected 2015 purchasing power well in excess of $1.25 trillion, the U.S. Hispanic population is a key market segment for retailers and consumer packaged goods companies seeking to expand their domestic customer base. The most successful companies will be those that can effectively engage these consumers and develop enduring brand loyalty.

From 2000 to 2010, the U.S. Hispanic population surged 43%, far surpassing U.S. Census estimates.  With a growth rate more than four times that of the entire country, and an expected 2015 purchasing power well in excess of $1.25 trillion, the U.S. Hispanic population is a key market segment for retailers and consumer packaged goods companies seeking to expand their domestic customer base. The most successful companies will be those that can effectively engage these consumers and develop enduring brand loyalty.  

October 10, 2011
DSN TV: What’s Hot in Nail Care

Experts from two of NY’s hottest salons discuss current and future style trends.

Celebrities from Lady Gaga and Beyoncé to the fictional character “Betty Draper” on AMC’s cable TV series “Mad Men” are influencing the way women wear their nails. DSN TV talks to experts from two of New York’s hottest nail salons about current style trends and what’s behind those trends. Find out what is hot now and what’s going to be hot in spring ... are your stores positioned to cash in? Click below and find out.

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