Content about CLIFFS

ENGLEWOOD CLIFFS, N.J. — Unilever’s new Vaseline Spray & Go Moisturizer, which is a continuous 360-degree, fast-absorbing spray, has created a campaign featuring celebrity Nia Vardalos.

Vardalos, a celebrity mom and author of Instant Mom, is perhaps best known for her role in the movie “My Big Fat Greek Wedding." She will appear in a video series where she lends her witty humor and shares time-saving beauty and fashion tips for getting dressed fast with other busy moms.

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove has announced the launch of a new initiative, “Let’s Make Girls Unstoppable,” as part of its commitment to reach 15 million girls by 2015 with self-esteem programming.

ENGLEWOOD CLIFFS, N.J. — In conjunction with the Axe Apollo Space Academy, which will send 22 people from around the world to space, the Axe brand is launching a new retail-focused program that will allow seven people to attend Space Camp for a chance to participate in the trip of a lifetime.

ENGLEWOOD CLIFFS, N.J. — Hellmann's announced today expansion of its product line with what the company calls the brand's first Real Whipped Tangy Dressing.

Hellmann's Real Whipped Tangy Dressing has fewer calories and a tangy taste profile versus mayonnaise, the company stated. Real Whipped Tangy Dressing is made with oil, vinegar, cage-free eggs and select seasonings.

Hellmann's Real Whipped Tangy Dressing is available at major retailers, such as Wal-Mart, Target, Kroger and Hy-Vee, in the Midwest and Central region of the country.

ENGLEWOOD CLIFFS, N.J. — Former Division I basketball player and all-pro tight end Tony Gonzalez is teaming up with Clear Men Scalp Therapy to share his tips on executing the Perfect Play during March Madness this year.

ENGLEWOOD CLIFFS, N.J. — Unilever’s Degree deodorant has teamed up with basketball stars Carmelo Anthony and Kevin Durant, track and field world champion Lolo Jones and gold-medal-winning soccer player Alex Morgan for a new integrated unisex campaign that focuses on challenging yourself, following your passions, trying something new and living life to the fullest.

Starting in March, Anthony, Durant, Jones and Morgan will appear individually in a series of Degree television advertisements that showcase how they always DO:MORE.

ENGLEWOOD CLIFFS, N.J. — Unilever is launching a new line of hair care products for men, the personal care company said Wednesday.

Unilever said the Dove Men+Care shampoos and shampoo-conditioners would make men's hair three times stronger, based on the amount of breakage when compared with a nonconditioning shampoo. According to a 2010 AC Nielsen survey, 90% of men use shampoo in the shower, but only 5% use a shampoo designed for men's hair care needs.

ENGLEWOOD CLIFFS, N.J. — Dove, a Unilever brand, has launched a multiplatform, social media marketing campaign to reveal the “truth” about the body cleansers consumers purchase. The “Dove Truth Files: Reveal the Truth, Reap the Rewards” campaign asks women to put their detective skills to the test comparing their bar and body wash to Dove brand Body Wash and Beauty Bars to see which provides superior care for their skin for a chance to win more than 20,000 instant prizes.

ENGLEWOOD CLIFFS, N.J. — Unilever has mostly completed its sale of the Skippy peanut butter brand to Hormel Foods, the company said Friday.

The conglomerate said it had completed the $700 million sale of the global business, except for China, where it remains subject to regulatory approval and is expected to close later this year.

The two companies announced the deal on Jan. 3, including the brand's trademarks and two factories, in the United States and China.

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove is celebrating its new Color Care collection, which promises to keep colored hair vibrant for up to eight weeks, by premiering a new video short that celebrates the many meanings of color at the Dove Color Care Salon this weekend.

The salon, part of the Talent Resources Gifting Suite open January 18 to 20, brings color to the winter white landscape of Park City's premiere film festival and marks the launch of the new Dove Color Care collection.

ENGLEWOOD CLIFFS, N.J. — For the first time since its U.S. launch in 2002, Unilever’s Axe brand will air a television commercial during Super Bowl XLVII.

The spot is entitled “Lifeguard,” and includes a twist at the end that aligns with a larger creative campaign scheduled for a January 2013 launch, the company stated.

ENGLEWOOD CLIFFS, N.J. — Palmer's Cocoa Butter Formula has joined the World Cocoa Foundation in support of efforts to provide economic, social and environmental development in cocoa-growing communities.