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CINCINNATI — Procter & Gamble’s Crest brand has introduced Crest 3D White Glamorous White toothpaste and Crest 3D White Intensive Professional Effects Whitestrips, the newest additions to the Crest 3D White portfolio.

The new Crest 3D White Glamorous White toothpaste utilizes a breakthrough shine technology that noticeably brightens your smile after just one brushing, according to P&G. It also removes up to 90% of surface stains in five days.

CINCINNATI — More fans wished New York Giants quarterback Eli Manning well before his Super Bowl win Sunday than fans of the opposing quarterback — New England's Tom Brady. Responding to a Vicks-branded poll on which of this year’s players will live up to the Vicks’ “no sick days” spirit, 45% of fans named Manning and 35% Brady.

CINCINNATI — The National Football League's New Orleans Saints offensive line has been selected as the winner of the 2011 Madden Protectors Award, presented by Procter & Gamble's Prilosec OTC and Hall of Fame coach John Madden, in honor of the NFL’s best offensive line, during a press event in Indianapolis.

CINCINNATI — Procter & Gamble on Monday announced a partnership between its Metamucil brand and the syndicated "The Dr. Oz Show" to help raise awareness around fiber supplementation during Heart Health Month in February.

Fans of the show can enter a sweepstakes at DoctorOz.com/heart2heart for a trip to New York along with two tickets to "The Dr. Oz Show," that includes meeting Dr. Oz. The sweepstakes will be open Jan. 27 through May 7.

CINCINNATI — As part of a move to integrate its beauty care products business, Kao has named John Nosek president of Kao USA, the newly restructured beauty care company that merges Kao's prestige, mass and salon businesses in the United States.

Beginning this month, Kao's beauty care subsidiaries in North America and Europe will run as unified organizations in the major countries in which they operate. In his capacity as president of Kao USA, Nosek will oversee the consumer products business, professional salon business and Molton Brown USA.

CINCINNATI — Old Spice has launched a new advertising campaign for its Old Spice Red Zone body sprays to introduce the new Danger Zone scent.

CINCINNATI — Febreze is looking to eliminate tough odors and freshen the air in cars, the brand announced.

The Febreze car vent clip features a modern design that allows it to easily attach onto the air vent in the car, providing odor elimination and freshness while on the road. It also includes a unique membrane that allows the product to slowly release scented oils, though consumers can adjust the scent level via the scent intensity dial.

CINCINNATI — Kroger on Thursday announced that four of the UFCW/multi-employer pension funds to which the company contributes will merge into a new fund, effective Jan. 1. This new arrangement is expected to reduce Kroger's annual pension contribution expense and will secure the pension benefits of more than 65,000 Kroger associates.

CINCINNATI — Procter & Gamble’s Head & Shoulders brand has unveiled "The Good Girlfriend Guide," an e-manual of positive girlfriend-to-girlfriend advice tackling everything from beauty faux pas to relationship hang-ups.

In July, Head & Shoulders’ girlfriend ambassador, Alyson Hannigan, joined the brand and encouraged women across the country to visit the Head & Shoulders for Women Facebook fan page to share their girlfriend wisdom.

CINCINNATI — Denture adhesive Fixodent, a Procter & Gamble brand, is putting consumers to the test with the Fixodent "12-hour hold challenge," which kicked off at the end of August and runs through June 30, 2012.

CINCINNATI — Procter & Gamble's Prilosec OTC and comedian Larry the Cable Guy are teaming up this season on a Facebook-driven contest in search of "parking lot pros who know 'a better way to tailgate,'" beginning Tuesday.

CINCINNATI — Procter & Gamble’s Ivory soap brand announced on Monday that Emmy award-winner Melissa McCarthy will serve as the brand spokeswoman and host of its new online social community, the Soap Dish, where she will engage with women and dish about life’s simple truths.

The launch and celebrity partnership announcement are all part of the “holistic reinvention” of the brand, which kicked off last month with the debut of modernized packaging and a new advertising campaign.