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CINCINNATI —With a greater number of consumers, businesses and governments embracing “green” initiatives, and with the sustainable packaging sector growing faster than the overall packaging industry and poised to nearly double in revenues in the coming years, it is no surprise that consumer packaged goods giant Procter & Gamble is in many ways leading the charge to help mainstream consumers easily save energy and reduce waste.

CINCINNATI A company that makes equipment for pharmacy drive-through lanes has a new energy-efficient product.

E.F. Bavis announced the launch of the Bavis Solar Captive Carrier TransTrax conveyor delivery system. The new system is a solar version of the original TransTrax, designed to replace pneumatic tube systems. According to comparative estimates, E.F. Bavis said, pneumatic tube systems annually produce nearly 3,000 lbs. of carbon dioxide.

CINCINNATI One year after making its retail debut, the Bounce Dryer Bar is getting recognition from Better Homes and Gardens as a way to simplify life.

In a recent poll conducted among its Reader Panel members -- comprised of 39,000 members -- Better Homes and Gardens revealed that Bounce Dryer Bar users are satisfied with the product's quality and convenience.

CINCINNATI Febreze has kicked off its Game Day Freshness Tour with the help of the National Football League to share favorite game-day traditions, home freshening tips and recipes with football fans nationwide.

CINCINNATI Procter & Gamble is offering Target shoppers an opportunity to save the lives of children with cancer in a new support partnership.

From Sept. 19 to Sept. 25, Target guests can support the efforts of St. Jude Children's Research Hospital by purchasing such P&G brands as Tide, Charmin, Bounty and Pampers at Target stores nationwide. For every purchase of participating brands during the week-long program, 5% of the purchase price will be donated to St. Jude, with a total donation of up to $700,000.

CINCINNATI — Sustainable packaging increasingly is gaining attention and, according to research, is projected to nearly double in revenues in the coming years. So Procter & Gamble is right on trend with its plan to use renewable, sustainable, sugarcane-derived plastic on select packaging of its Pantene Pro-V, CoverGirl and Max Factor brands.

The pilot will be rolled out globally over the next two years, with the first products slated to be on shelf in 2011.

CINCINNATI Gain is moving beyond the laundry room with two new products.

As previously reported by Drug Store News, new Gain dishwashing liquid and an expanded Febreze with Gain collection now are available at stores nationwide. Gain dishwashing liquid is the first dish brand to be launched by Procter & Gamble in 37 years, the company said, while the Febreze with Gain original scent will include fabric refresher, Air Effects, candles and Noticeables.

CINCINNATI Shortly after announcing the expansion of its Future Friendly initiative, Procter & Gamble said that it is compacting its entire U.S. and Canadian portfolio of powder laundry detergents beginning in February 2011.

The new compacted detergents provide consumers with the same number of loads in a detergent carton that is smaller, resulting in a convenient product that is easy to handle and store. The compacted formulas and smaller cartons also allow for increased efficiency, including reduced fuel consumption and a reduction in packaging.

CINCINNATI Since launching a full media platform for its multibrand Future Friendly program in the spring, Procter & Gamble has made a significant impact among both retailers and mainstream consumers looking to save energy and reduce waste. Now the manufacturer is looking to expand the initiative even further in 2011.