Content about Burke

February 6, 2012

Reckitt Benckiser’s depilatory brand Veet has inked a year-long partnership with celebrity ballroom dancing pro and TV personality Cheryl Burke.

PARSIPPANY, N.J. — Reckitt Benckiser’s depilatory brand Veet has inked a year-long partnership with celebrity ballroom dancing pro and TV personality Cheryl Burke.

The deal marks the highest-profile celebrity endorsement in the brand's history and reflects the brand's emphasis on revitalizing its beauty and lifestyle positioning through a strategic partnership.