Content about Budweiser

February 19, 2014

Budweiser on Wednesday revealed the brand's global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil.

NEW YORK — Budweiser on Wednesday revealed the brand's global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil. Budweiser's Rise as One will celebrate the moments that bring together and inspire fans of the game around the world, the company said.

February 6, 2014

Anheuser-Busch announced that it agreed to purchase Blue Point Brewing Co., a craft brewery. The purchase will bring additional resources to Blue Point's operations, allowing it to better meet consumer demand for its brands.

ST. LOUIS and LONG ISLAND, N.Y. — Anheuser-Busch announced that it agreed to purchase Blue Point Brewing Co., a craft brewery. The purchase will bring additional resources to Blue Point's operations, allowing it to better meet consumer demand for its brands. Terms of the agreement were not disclosed.

October 10, 2013

Anheuser-Busch on Tuesday announced the return of Budweiser's Project 12 — the brewmaster platform that introduced Budweiser Black Crown — with three new beers, beginning Oct. 28.

ST. LOUIS — Anheuser-Busch on Tuesday announced the return of Budweiser's Project 12 — the brewmaster platform that introduced Budweiser Black Crown — with three new beers, beginning Oct. 28.

For Project 12, Budweiser's team of brewmasters develop new beer recipes featuring the signature yeast first used by Adolphus Busch in 1876. The three small-batch Budweisers named for the ZIP code where the beer is brewed include:

August 8, 2013

Craft beer is still the engine driving the beer category. Craft beer dollar sales grew 17%, while volume surged 15% in 2012, according to the Brewers Institute.

Craft beer is still the engine driving the beer category. Craft beer dollar sales grew 17%, while volume surged 15% in 2012, according to the Brewers Institute. Craft beer dollar share has jumped to 10.2% of overall beer category sales. Mintel forecasts that the segment will grow to $18 billion by 2017 — a result that will see the segment tripling from 2007 and 2017.

May 3, 2013

Starting this Sunday, May 5, for every Budweiser sold through July 4, the company will donate a portion of proceeds to the Folds of Honor Foundation to support military families.

ST. LOUIS — Starting this Sunday, May 5, for every Budweiser sold through July 4, the company will donate a portion of proceeds to the Folds of Honor Foundation to support military families.

April 29, 2013

Anheuser-Busch is launching a new advertising campaign that lets Budweiser drinkers track where their beer comes from and how it's made.

ST. LOUIS — Anheuser-Busch is launching a new advertising campaign that lets Budweiser drinkers track where their beer comes from and how it's made.

The campaign features fifth-generation brewmaster Pete Kraemer, as well as five regional brewmasters. Kraemer's job is to ensure that the Budweiser brewed around the world meets the same standards; he also oversees the growing and research of barley in Colorado and hops grown in Germany. Kraemer's father, Gerhardt, a Hungarian-born German immigrant, was also a brewmaster for the company; Gerhardt Kraemer retired in 2001.

April 17, 2013

On May 6, Budweiser will introduce a new bowtie-shaped aluminum can to hit store shelves.

ST. LOUIS — On May 6, Budweiser will introduce a new bowtie-shaped aluminum can to hit store shelves.

The new can design is modeled after the company's bowtie label that backs the brand's signature on the sides of cans, bottles and other Budweiser merchandise first introduced in 1956 with a national advertising campaign. The new cans will not replace the traditional Budweiser can.

March 8, 2013

Brewers finally have something to celebrate. After three years of flat performance, the category is up 5.3% due to a flurry of new introductions.

Brewers finally have something to celebrate. After three years of flat performance, the category is up 5.3% due to a flurry of new introductions. In an attempt to keep the momentum going, Anheuser-Busch InBev introduced several new products just in time for the Super Bowl.

The newest launch is Budweiser Black Crown, a beer the brewer claims has more body, color and hop character than the flagship lager, as well as a slightly higher alcohol content, at 6% alcohol by volume.

February 25, 2013

Anheuser-Busch's new golden amber lager Budweiser Black Crown debuted on the market in late January.

ST. LOUIS — Anheuser-Busch's new golden amber lager Budweiser Black Crown debuted on the market in late January. The new beer, a blend of two-row caramel malt and four types of domestic hops, maintains the clean taste and high drinkability of the Budweiser label, but has more body, color and hop character than the flagship lager. It also has a slightly higher alcohol content. The beer will be sold nationwide in 12-oz. glass bottles available in 6- and 12-packs and in 22-oz. single bottles.

February 5, 2013

Budweiser's "Clydesdale" ad during the Super Bowl was the most effective aired during the football game, according to a new study.

MOUNTAIN VIEW, Calif. — Budweiser's "Clydesdale" ad during the Super Bowl was the most effective aired during the football game, according to a new study.

January 28, 2013

Budweiser launched its first Twitter account on Jan. 27, and made a splash with its first tweet: an image of a newborn member of the "Budweiser Clydesdales Class of 2013."

ST. LOUIS — Budweiser launched its first Twitter account on Jan. 27, and made a splash with its first tweet: an image of a newborn member of the "Budweiser Clydesdales Class of 2013."

 

January 8, 2013

Budweiser will introduce the latest addition to its line of beers later this month, the company said Tuesday.

ST. LOUIS — Budweiser will introduce the latest addition to its line of beers later this month, the company said Tuesday.

The brewing company announced plans to unveil Budweiser Black Crown on Jan. 21, based on 12 recipes, six beers brewed for national sampling and 25,000 opinions from the company's "Project 12" competition. The company plans to broadcast the first 30-second television advertisement during Super Bowl XLVII on Feb. 3.

November 19, 2012

DSN profiled six companies that sell on their American-made heritage as part of its "Made in America" report.

DSN profiled six companies that sell on their American-made heritage as part of its "Made in America" report.

GREEN TOYS
MILL VALLEY, Calif. — Green Toys makes a line of classic children’s toys constructed from recycled, food-safe plastic and other environmentally friendly materials. The products not only help fuel the “Made in America” movement, the use of recycled materials helps distinguish the toy manufacturer by reducing fossil fuel use and greenhouse gas emissions.

October 5, 2012

Budweiser announced that its season-long campaign, "Walk-off a Hero," raised $2.5 million for the Folds of Honor Foundation, a nonprofit organization dedicated to providing educational scholarships to families of fallen or injured soldiers.

ST. LOUIS — Budweiser announced that its season-long campaign, "Walk-off a Hero," raised $2.5 million for the Folds of Honor Foundation, a nonprofit organization dedicated to providing educational scholarships to families of fallen or injured soldiers.

May 30, 2012

Budweiser once again has tapped actor Nick Offerman to serve as spokesman of the company's water conservation campaign.

ST. LOUIS — Budweiser once again has tapped actor Nick Offerman to serve as spokesman of the company's water conservation campaign.

Budweiser's "Grow One. Save a Million." campaign is encouraging men to grow their beards and also asking both men and women to take additional pledges, such as shortening their showers and/or turning off the faucet while brushing their teeth, in an effort to help consumers understand the impact their everyday habits have on the environment. As spokesman, Offerman said he seized the opportunity to make an impact with his beard.

May 9, 2012

Budweiser is kicking off summer by dressing its bottles in the colors of the American flag for a limited time.

ST. LOUIS — Budweiser is kicking off summer by dressing its bottles in the colors of the American flag for a limited time.

The new patriotic design is in conjunction with an initiative through which Budweiser will contribute a portion of all sales from from May 20 to July 7, up to $2.5 million, to the Folds of Honor Foundation, which provides post-secondary educational scholarships for families of U.S. military personnel killed or disabled while serving their country.

February 29, 2012

Budweiser is letting consumers trace the origins of its beer to one of the company's 12 U.S. breweries through a new digital campaign that is integrated with Budweiser beer packaging.

ST. LOUIS — Budweiser is letting consumers trace the origins of its beer to one of the company's 12 U.S. breweries through a new digital campaign that is integrated with Budweiser beer packaging.

December 12, 2011

Budweiser is getting into show business with the launch of a new social reality show that will debut on ABC.

BRUSSELS — Budweiser is getting into show business with the launch of a new social reality show that will debut on ABC.

November 10, 2011

Anheuser-Busch InBev announced that it is expanding its Bud Light portfolio with what it is calling "a trendy blue-bottle line extension."

BRUSSELS — Anheuser-Busch InBev announced that it is expanding its Bud Light portfolio with what it is calling "a trendy blue-bottle line extension."

The company said that Bud Light Platinum appeals to a key group of beer drinkers and expands consumer occasions and that the introduction is part of the company's plan to accelerate growth of Bud Light in the United States.

Bud Light Platinum is expected to roll out in Jan. 2012.

August 4, 2011

Budweiser has redesigned its can and secondary packaging, which will make its debut in the U.S. market before rolling out worldwide.

ST. LOUIS — Budweiser has redesigned its can and secondary packaging, which will make its debut in the U.S. market before rolling out worldwide.

The new can and secondary packaging that shows off Budweiser's iconic bowtie, complemented by the Budweiser creed and Anheuser-Busch medallion. This marks the 12th can redesign since 1936.

September 21, 2010

Anheuser-Busch reportedly is revitalizing its Budweiser brand by offering free beer with a "Budweiser National...

NEW YORK Anheuser-Busch reportedly is revitalizing its Budweiser brand by offering free beer with a "Budweiser National Happy Hour" on Sept. 29.

Targeting trendy bars and eateries, the brewer will offer free 6-oz. to 12-oz. samples for those ages 21 years and older. The event is part of Anheuser-Busch's new campaign, "Grab Some Buds." Its goal is to increase brand loyalty for Budweiser, which has ignored the under-30 demographic that it should be targeting, according to published reports.

January 11, 2010

Drank isn't slowing its roll as the relaxation beverage infiltrates Tennessee....