Content about Bud Light Platinum

March 8, 2013
Higher alcohol content, craft beers brew sales

Brewers finally have something to celebrate. After three years of flat performance, the category is up 5.3% due to a flurry of new introductions.

Brewers finally have something to celebrate. After three years of flat performance, the category is up 5.3% due to a flurry of new introductions. In an attempt to keep the momentum going, Anheuser-Busch InBev introduced several new products just in time for the Super Bowl.

The newest launch is Budweiser Black Crown, a beer the brewer claims has more body, color and hop character than the flagship lager, as well as a slightly higher alcohol content, at 6% alcohol by volume.

June 21, 2012
New flavors brew up interest in beer

The beer category wants its mojo back. After losing share to wine, spirits and small breweries for several years, major brewers are out to win consumers back to the category with new products that are a big departure from their classic offerings.

The beer category wants its mojo back. After losing share to wine, spirits and small breweries for several years, major brewers are out to win consumers back to the category with new products that are a big departure from their classic offerings.

The success of Bud Light Platinum, with its higher alcohol content and sweeter taste, has sparked a flurry of flavored malt beverages into the beer market. This year alone, Anheuser-Busch InBev is launching nearly 20 new products to the U.S. market.

November 10, 2011
Anheuser-Busch InBev to launch Bud Light Platinum

Anheuser-Busch InBev announced that it is expanding its Bud Light portfolio with what it is calling "a trendy blue-bottle line extension."

BRUSSELS — Anheuser-Busch InBev announced that it is expanding its Bud Light portfolio with what it is calling "a trendy blue-bottle line extension."

The company said that Bud Light Platinum appeals to a key group of beer drinkers and expands consumer occasions and that the introduction is part of the company's plan to accelerate growth of Bud Light in the United States.

Bud Light Platinum is expected to roll out in Jan. 2012.