Content about Bronto Software

December 5, 2012

Study finds widespread adoption of mobile technology among retailers

The overwhelming majority of retailers offer some kind of service for mobile shoppers, with Walgreens named among those leading the way, according to a new study.

CHICAGO — The overwhelming majority of retailers offer some kind of service for mobile shoppers, and one national retail pharmacy chain was named among those leading the way, according to a new study.

Digital marketing and e-commerce company Acquity Group released results of a report showing that 82% of retailers have a mobile-optimized site, 72% have a mobile or tablet app, and 66% have both. Most of them, 88%, use basic mobile capabilities like shopping carts, while 85% use featured products, 63% use customer reviews, and 54% use contact forms.

October 26, 2012

Survey: Retailers plan to spend more on e-commerce this year

More than two-fifths of retailers plan to increase spending on online marketing this year, and nearly half have invested in new mobile apps, according to a new survey.

DURHAM, N.C. — More than two-fifths of retailers plan to increase spending on online marketing this year, and nearly half have invested in new mobile apps, according to a new survey.

The survey, titled "Loading the Sleigh: Marketers' Plans & Expectations for the Holiday Season," conducted by Retail Systems Research on behalf of Bronto Software over the summer, included 179 respondents, mostly with annual sales of between $51 million and $999 million. Bronto makes software for retailers and other commerce-focused companies.