Content about Bridgestone Arena

February 6, 2013

Prestige Brands announced a new sponsorship with the Southeastern Conference featuring its BC Powder analgesic brand.

TARRYTOWN, N.Y. — Prestige Brands on Tuesday announced a new sponsorship with the Southeastern Conference featuring its BC Powder analgesic brand.

Just in time for basketball championship season, the BC Powder sponsorship will introduce SEC fans to the fast-acting analgesic with a multi-tiered marketing campaign that includes 30-second television spots, radio broadcasts and consumer events. The sponsorship will continue through football season this fall.