Content about Brewery

ST. LOUIS — Anheuser-Busch is launching a new advertising campaign that lets Budweiser drinkers track where their beer comes from and how it's made.

The campaign features fifth-generation brewmaster Pete Kraemer, as well as five regional brewmasters. Kraemer's job is to ensure that the Budweiser brewed around the world meets the same standards; he also oversees the growing and research of barley in Colorado and hops grown in Germany. Kraemer's father, Gerhardt, a Hungarian-born German immigrant, was also a brewmaster for the company; Gerhardt Kraemer retired in 2001.

The beer category wants its mojo back. After losing share to wine, spirits and small breweries for several years, major brewers are out to win consumers back to the category with new products that are a big departure from their classic offerings.

The success of Bud Light Platinum, with its higher alcohol content and sweeter taste, has sparked a flurry of flavored malt beverages into the beer market. This year alone, Anheuser-Busch InBev is launching nearly 20 new products to the U.S. market.

BROOMFIELD, Colo. — Avery Brewing has tapped can manufacturer Ball to create unique packaging for Avery's brands.

The company said it partnered with Ball's Graphics Center of Excellence and utilized the latter's Eyeris Enhanced Graphics printing technique to create a 360-degree miniature billboard with every can for distinctive, on-the-shelf differentiation of Avery's brands, including India Pale Ale, White Rascal, Ellie's Brown Ale and Joe's Premium American Pilsner.