Content about Breastfeeding

WASHINGTON — Most U.S. moms are concerned about breastfeeding in public even though they understand that breastfeeding is the best way to feed their babies, according to the 2012 Lansinoh Breastfeeding Study released Thursday. 

“Breastfeeding in public became one of the hottest publicly debated topics in 2012," stated Gina Ciagne, senior director, professional relations at Lansinoh. "We were interested to find out how that affected moms’ decisions to breastfeed.” 

MCHENRY, Ill. — Medela today announced the introduction of Quick Clean Breastmilk Removal Soap designed for cleaning breast pump and breast milk feeding accessories.

Quick Clean Soap is designed specifically to break down the proteins and fats in breast milk and removes breast milk residue up to three days old. The detergent contains no added fragrance or taste that might discourage baby from breastfeeding and is safe and hypoallergenic, the company stated. 

CHICAGO — Crosscare on Tuesday announced that their colic remedy, Colief Infant Drops, is now available at Duane Reade stores. 

WHITE PLAINS, N.Y. — A bottle designed to decrease colic symptoms among babies has entered the market.

Mam's anticolic bottle, which features a patented base, is designed to reduce the stress associated with newborn feedings and decreases colic symptoms in babies by 80%, the company said. What's more, the product also features nipple designs that eases the switch between breast-feeding and bottle feeding.

ANDOVER, Mass. — As many as 95% of women reported having at least attempted to breast-feed their babies, with 35% continuing between four and six months, and another 52% breast-feeding for seven to 12 months, according to the Philips Mother & Child Care Index that was released Monday by the Philips Center for Health and Well-being.

WASHINGTON — The surgeon general on Monday issued a release promoting breast-feeding in support of World Breast-feeding Week, Aug. 1 through 7.

BOSTON — Drug Store News editor-in-chief Rob Eder interviewed Lansinoh Labs VP sales Michelle McLaughlin here at NACDS Marketplace about the company’s leading position in the natural feeding category, and an exciting new line of products from Europe, which Lansinoh acquired this year and currently is launching to U.S. retailers.

VISTA, Calif. — Hygeia, maker of EnJoye eco-friendly breast pumps, on Monday announced the launch of its Hygeia EnJoye breast-pump giveaway.

Three winners will receive a free Hygeia EnJoye LBI deluxe tote set that includes the Hygeia professional-grade electric/battery double pump along with a stylish tote. The EnJoye pump is designed for the long-term and frequent pumping needs of working mothers. Each set is worth $319.99.

“Smah-ten up, Ee-dah.” Loosely translated from deep “Mainer-ese,” that means, “smarten up, Eder.”


It’s a voice from my childhood, an old coach and counselor from summer camp, Tobias Woodworth. I called him Toby. He called me “Ee-dah.”


Stuck with me and all my other quasi-incorrigible New York City friends, Toby found himself saying, “smah-ten up!” an awful lot. It could mean anything from “you’ve got two strikes — protect the plate” to “put down that rock.”


WASHINGTON — The Internal Revenue Service on Thursday reversed itself in announcing that breast-feeding supplies qualify as a medical expense.

The ruling now allows moms who are breast-feeding to purchase all supplies using a flexible spending account. Those without FSAs can deduct the expenses as part of their itemized medical expenditures, including breast-feeding expenses incurred in 2010.

McHENRY, Ill. — Looking to provide breast-feeding mothers with helpful information and advice, Medela has launched a free mobile application for the iPhone and iPod Touch.

Medela's iBreastfeed app features a locator to find breast-feeding and breast pumping-friendly places, a breast-feeding resource guide and a baby activity log, where moms and caregivers can manage babies' daily activities.

For more information about the app from Medela, visit MedelaBreastfeedingUS.com.