Content about Breakfast cereals

January 20, 2014

Quaker Oats is adding some innovative, energy-packed products to its lineup, the company said.

CHICAGO — Quaker Oats, a subsidiary of PepsiCo, is adding some innovative, energy-packed products to its lineup, the company said.

The latest offerings from the Quaker brand include:

 

June 10, 2013

Nature Valley announced two new products: Nature Valley Soft-Baked Oatmeal Squares and Nature Valley Protein Granola.

MINNEAPOLIS — Today, Nature Valley announced two new products: Nature Valley Soft-Baked Oatmeal Squares and Nature Valley Protein Granola.

March 6, 2013

MOM Brands announced new additions to its brand portfolio with Spooners ready-to-eat cereals. They are available in Mixed Berry Multigrain, Cinnamon Multigrain, Frosted Multigrain and Chocolate with Chocolate Chips.

MINNEAPOLIS — MOM Brands today announced new additions to its brand portfolio with Spooners ready-to-eat cereals. The cereals come packaged in stand-up gusseted bags, which sit on the shelf like a box, yet contain 75% less consumer packaging waste than comparably sized bag-in-box, ready-to-eat cereals.

January 25, 2013

Post Foods on Friday announced the addition of a new variety to the Honey Bunches of Oats family: Honey Bunches of Oats Greek Honey Crunch cereal.

PARSIPPANY, N.J. — Post Foods on Friday announced the addition of a new variety to the Honey Bunches of Oats family: Honey Bunches of Oats Greek Honey Crunch cereal.

Available nationwide, the new cereal combines real Greek yogurt bunches, crispy whole grain flakes and honey. It is the first of the Honey Bunches of Oats line to include Greek yogurt.

October 23, 2012

Sneaky Pete's Naturally Oatstanding Beverage is now available at various grocery stores and other retailers nationwide. The first soluble oat beverage of its kind, Sneaky Pete's is an easy and low-calorie way for consumers to meet the daily requirement for fiber.

BUTLER, N.J. – Sneaky Pete's Naturally Oatstanding Beverage is now available at various grocery stores and other retailers nationwide. The first soluble oat beverage of its kind, Sneaky Pete's is an easy and low-calorie way for consumers to meet the daily requirement for fiber.

August 9, 2012

Kellogg's is honoring the U.S. women's gymnastics team by debuting limited-edition boxes of Corn Flakes this fall.

BATTLE CREEK, Mich. — Kellogg's is honoring the U.S. women's gymnastics team by debuting limited-edition boxes of Corn Flakes this fall.

The box will feature team members Gabby Douglas, McKayla Maroney, Aly Raisman, Kyla Ross and Jordyn Wieber, who collectively won the gold medal in the women's team competition at the 2012 Olympic Games in London. Kellogg's, an official sponsor of the United States Olympic Committee and USA Gymnastics, said the limited-edition boxes will hit retail shelves this fall.

August 3, 2012

Kellogg's announced that it is rolling out special-edition boxes of Corn Flakes featuring U.S. gymnast Gabby Douglas, who won the gold medal at the 2012 Olympic Games in London.

BATTLE CREEK, Mich. — Kellogg's announced that it is rolling out special-edition boxes of Corn Flakes featuring U.S. gymnast Gabby Douglas, who won the gold medal at the 2012 Olympic Games in London.

"We are proud to support the potential of our young athletes and our amazing team of U.S. gymnasts," Kellogg's SVP morning foods Doug VanDeVelde said. "Over the course of the past week, we have all shared in the thrilling moments and passion of USA Gymnastics, and we are excited to bring that into the homes of families across the country."

June 26, 2012

Kashi has launched two USDA-certified organic cereals that combine organic corn flakes with a touch of natural sweetness.

LA JOLLA, Calif. — Kashi has launched two USDA-certified organic cereals that combine organic corn flakes with a touch of natural sweetness.

Kashi Simply Maize — made with whole organic corn that is puffed into hearty, crisp flakes with a touch of molasses — and Kashi Indigo Morning — which combines a delicious blend of crispy, golden, organic corn flakes with real blueberries and blackberries — are certified organic cereals and are free of preservatives, artificial flavors and high-fructose corn syrup.

June 15, 2012

Nature's Hand has introduced a single-serve pouch of granola that features all-natural ingredients.

CHICAGO — Nature's Hand has introduced a single-serve pouch of granola that features all-natural ingredients.

GoNola, available in Maple Pecan Madness and Wild Blueberry Wave, is made with 100% whole grain oats that are toasted and blended with wheat, nuts, seeds and honey.

April 30, 2012

Kashi has launched a new initiative that will boost the company's availability of organic and non-GMO foods affirmed by the Non-GMO Project, a leading independent verifier of non-GMO foods.

LA JOLLA, Calif. — Kashi has launched a new initiative that will boost the company's availability of organic and non-GMO foods affirmed by the Non-GMO Project, a leading independent verifier of non-GMO foods.

By the end of 2014, all existing Kashi GoLean cereals and Kashi Chewy granola bars — representing Kashi's biggest offerings — will be verified by the Non-GMO Project, the company said. Beginning in 2015, all new Kashi foods introduced into the market will contain at least 70% organic ingredients and also will be Non-GMO Project verified.

March 5, 2012

Quaker Oats has introduced a new line of packaged cookies that feature whole grain oats as a staple ingredient.

CHICAGO — Quaker Oats has introduced a new line of packaged cookies that feature whole grain oats as a staple ingredient.

With real pieces of dried fruit and crunchy nuts, new Quaker Oatmeal Cookies are available in soft baked and crunchy oat granola varieties and seven flavorful creations. The cookies are individually wrapped packets in each box, making them ideal for on-the-go and at-home snacking.

Quaker Oatmeal Cookies are available for a suggested retail price of $2.69 per package.

February 29, 2012

Quaker Oats is expanding its Quaker Oatmeal Squares cereal to include a new flavor.

CHICAGO — Quaker Oats is expanding its Quaker Oatmeal Squares cereal to include a new flavor.

The brand said the new honey nut flavor joins the roster of brown sugar, cinnamon and golden maple varieties.

As part of the launch, Quaker Oats is promoting the new flavor on the Quaker Oatmeal Squares Facebook page and encourages users to "like" the page to receive a free sample of Quaker Oatmeal Squares' newest flavor and can help up to 10 friends earn a free sample of the brown sugar variety.

February 17, 2012

After strong growth, the cereal/granola bar category is showing slower growth.

After strong growth, the cereal/granola bar category is showing slower growth. A report on “Food Bars in the U.S.” by Packaged Facts estimated U.S. sales of 
cereal/granola bars at $3.1 billion in 2011, with flat sales for the overall category, despite some growth in premium granola bars. Experian Simmons data showed that 40% of adults use cereal/granola bar products overall, said David Sprinkle, research director at Packaged Facts.

 

 

June 21, 2011

Keebler has introduced a new, wholesome sweet treat.

BATTLE CREEK, Mich. — Keebler has introduced a wholesome sweet treat.

New Keebler granola fudge bars feature oats, rice, honey and real Keebler fudge, and are a good source of fiber and whole grains, the brand said.

Keebler granola fudge bars are available at retailers nationwide in the granola bar aisle for a suggested retail price of $3.09.

February 18, 2011

Dollar sales in the snack/granola bar category have grown nearly 8% in the past year, according to Sue Viamari, editor of Symphony­IRI Group’s Times and Trends report.

Dollar sales in the snack/granola bar category have grown nearly 8% in the past year, according to Sue Viamari, editor of Symphony­IRI Group’s Times and Trends report.


“Growth is being driven by strong performance by nutrition/intrinsic health value bars and granola bars, which climbed 15.6% and 7% during that time period,” she said. Breakfast/cereal bars posted flat sales for the year.


December 6, 2010

Kashi is boosting its sustainability efforts by reducing the packages of its products by as much as 12.4%.

LA JOLLA, Calif. — Kashi is boosting its sustainability efforts by reducing the packages of its products by as much as 12.4%.

Among the foods that now feature less packaging are Kashi GoLean Crunch! honey almond flax and GoLean Crisp! toasted berry crumble cereals, all Kashi TLC crackers and the entire line of TLC chewy granola bars and TLC fruit and grain bars.

November 15, 2010

Families count on cereal for convenient, affordable nutrition.

Quickly prepared or eaten on the go, cereal is a convenient breakfast option for today’s busy families that also provides important nutrients.

Studies have proven that eating breakfast is closely linked to healthy body weights, improved mental alertness and physical performance. Plus, people who skip breakfast don’t make up for the missed nutrients later in the day.

October 24, 2010

There is little question that the ongoing recession has reshaped consumer habits. With more families...

September 19, 2010

B&G Foods' Cream of Wheat brand is getting sweeter with a new instant hot cereal....

PARSIPPANY, N.J. B&G Foods' Cream of Wheat brand is getting sweeter with a new instant hot cereal.

New Cream of Wheat Cinnabon instant hot cereal is a combination of the convenience and high nutritional content of cream of wheat with the unmistakable crave appeal and aroma of Cinnabon's cinnamon rolls. Each box of Cream of Wheat Cinnabon instant hot cereal includes 10 35-g instant packets. Each packet, equal to one serving, has 100 calories, 0 g of fat and is an excellent source of vitamin D, calcium and iron.

August 23, 2010

One of America’s most popular cereal companies is tackling the challenge of reshaping Americans’ breakfast...

January 11, 2010

Bear Naked has added two new products to its all-natural granola line....