Content about Breakfast cereal

BATTLE CREEK, Mich. — A Kellogg's cereal that has had success in the United Kingdom is making its way across the Atlantic to U.S. consumers.

Kellogg's U.S. launch of Crunchy Nut cereal is being supported by the company's latest campaign, "It's Morning Somewhere." The campaign will include television, online and in-store advertising. One of the biggest showcases will be a consumer event featuring a large cuckoo clock to celebrate all time zones, the company said.

PARSIPPANY, N.J. — Post Foods has announced that as of January 2011, the company’s Fruity and Cocoa Pebbles cereal will have a lower sugar content — 9 g per serving — in an effort to address the rise in nutritional concerns among Americans, the company noted last week.

The rice-based cereal brands also will be certified as gluten free — a relatively unique distinction in the cereal category, according to Post Foods.

Now that more drug stores have moved into the grocery business, consumers are gaining more convenient access to food.

As a result, drug stores, which have always been synonymous with health and wellness, also have a tremendous opportunity to meet the nutrition needs of time-starved shoppers by stocking their shelves with healthier foods.

Food manufacturers, like Kellogg, see an opportunity for retail pharmacies to help reinvent the way groceries are merchandised to shoppers and help consumers make better decisions when buying food.

Should retail pharmacists tell their patients to eat a good breakfast?

A mountain of data showing the health benefits of a good breakfast — one that includes high-fiber foods like cereals and grains — point to an unequivocal answer: absolutely.
Studies have proven that eating breakfast is closely linked to healthy body weights, improved mental alertness and physical performance. Plus, people who skip breakfast don’t make up for the missed nutrients later in the day.

BATTLE CREEK, Mich. Kellogg has kicked off a contest that celebrates sharing the brand's Frosted Flakes cereal with friends and loved ones.

The Share What You Love about Kellogg's Frosted Flakes contest will give one lucky adult and his or her kids the opportunity to win a VIP sports practice session with former New York Yankee Tino Martinez. In addition, the winners will have a delicious breakfast with Kellogg's Frosted Flakes and Tony the Tiger.