Content about Breakfast cereal

March 27, 2014

Bitsy's Brainfood, a snack brand for kids, launched a line of organic fruit and vegetable cereals in three flavor combinations: Fruit & Veggie 1,2,3; Carrot Raisin Crunch; and Banana Squash Squares.

NEW YORK — Bitsy's Brainfood, a snack brand for kids, launched a line of organic fruit and vegetable cereals in three flavor combinations: Fruit & Veggie 1,2,3; Carrot Raisin Crunch; and Banana Squash Squares. The new line aims to offer families a "smarter" cereal option. It's also packaged in a way that's educational and fun, the company noted.

February 5, 2014

Post wants to help Americans maintain healthy digestive systems with the introduction of a new cereal, the company announced.

PARSIPPANY, N.J. — Post wants to help Americans maintain healthy digestive systems with the introduction of Great Grains Digestive Blend cereals, the company announced.  

January 28, 2014

Fiber One wants to help consumers stick to their New Year's goals with the introduction of a healthy new cereal, the company said.

MINNEAPOLIS — Fiber One wants to help consumers stick to their New Year's goals with the introduction of a new cereal, the company said.

Fiber One launched Fiber One Protein, a granola cereal that's available in two flavors — Maple Brown Sugar and Cranberry Almond. Each serving of Fiber One Protein delivers 10g of protein when served with milk, as well as 20% of daily value of fiber.

June 6, 2013

The Kellogg Company is adding new Special K Nourish hot cereal and bars, and Kellogg's To Go breakfast shakes to its line of breakfast options.

BATTLE CREEK, Mich. — The Kellogg Company is adding new Special K Nourish hot cereal and bars, and Kellogg's To Go breakfast shakes to its line of breakfast options.

"Special K Nourish hot cereal and bars are specifically designed for people who are seeking positive nutrition to help manage their weight," said Doug VanDeVelde, senior vice president, Kellogg Morning Foods. "These consumers are focused on eating better, not just eating less."

June 5, 2013

Kashi introduced Kashi GoLean Vanilla Graham Clusters cereal. The new cereal has 11 g of protein and 9 g of fiber.

BATTLE CREEK, Mich. — Kashi today introduced Kashi GoLean Vanilla Graham Clusters cereal. The new cereal has 11 g of protein and 9 g of fiber, providing an alternative way to add protein to a daily diet and help achieve healthy lifestyle goals, the company stated.

May 3, 2013

Cereal maker Kellogg is hoping to appeal to adult customers with new breakfast food lines, the company said in announcing its first quarter 2013 earnings.

BATTLE CREEK, Mich. — Cereal maker Kellogg Co. is hoping to appeal to adult customers with new breakfast food lines, the company said in announcing its first quarter 2013 earnings.

In a conference call with financial analysts, CEO John Bryant said the company plans to launch Raisin Bran with omega-3, multi-grain Special K and new additions to the Kashi brand later this year, citing lagging sales in the adult-products segment compared with products aimed at children.

April 23, 2013

Barbara's, a natural foods company, announced the expansion of its Snackimals product line to the cereal aisle with two flavors of cereal for kids.

MARLBOROUGH, Mass. — Barbara's, a natural foods company, today announced the expansion of its Snackimals product line to the cereal aisle with two flavors of cereal for kids.

Snackimals Cereals are hitting retail shelves now in two varieties: Vanilla Blast and Cinnamon Crunch.

March 12, 2013

Post Foods is launching a new flavor of its Grape-Nuts cereal, Grape-Nuts Fit, the company announced.

 PARSIPPANY, N.J. — Post Foods is launching a new flavor of its Grape-Nuts cereal, Grape-Nuts Fit, the company announced on Tuesday.

Grape-Nuts Fit is a new cereal made with an assortment of flavors and textures, including lightly crunchy nuggets, granola, cranberries, puffed barley and natural vanilla flavor. The new cereal boasts 6 g of protein and 42 g of whole grains.

February 19, 2013

For years, toddlers have started their mornings watching Elmo and Cookie Monster on "Sesame Street." Now they can also enjoy these characters' friendly faces at breakfast and snack times throughout the day.

PARSIPPANY, N.J. — For years, toddlers have started their mornings watching Elmo and Cookie Monster on "Sesame Street." Now they can also enjoy these characters' friendly faces at breakfast and snack times throughout the day. Post Foods has introduced Post Sesame Street cereal, a wholesome, whole grain, oat-based cereal for children.

February 6, 2013

According to new research published in peer-reviewed healthcare journal Infant, Child, & Adolescent Nutrition, children who start their day with a cereal breakfast - even if that cereal is presweetened - tend to have lower body mass indexes (BMIs) and less chance of being overweight or obese than children who eat other breakfasts or skip the meal entirely.

BATTLE CREEK, Mich. — Parents searching for a healthy breakfast for their children should take another look at the cereal aisle.

According to new research published in peer-reviewed healthcare journal Infant, Child, & Adolescent Nutrition (ICAN), children who start their day with a cereal breakfast - even if that cereal is presweetened - tend to have lower body mass indexes (BMIs) and less chance of being overweight or obese than children who eat other breakfasts or skip the meal entirely.

January 9, 2013

General Mills is introducing a new cereal that it said has more fiber than any chocolate cereal.

MINNEAPOLIS — General Mills is introducing a new cereal that it said has more fiber than any chocolate cereal.

The company announced the introduction of Fiber One 80 Calories Chocolate Squares, which will hit the shelves later this month while hiring Lisa Lillien, a dietary expert and author of the book "Hungry Girl" to help market the cereal.

January 9, 2013

Van's Natural Foods is starting off 2013 on a healthy note with a new line of cereals, crackers and snack bars for breakfast, snacking and on the go.

VERNON, Calif. — Van's Natural Foods is starting off 2013 on a healthy note with a new line of cereals, crackers, snack bars for breakfast, snacking and on the go. All of the new products are packed with whole grains — including millet, quinoa and amaranth — and contain no artificial sweeteners, colors, flavors or preservatives.

Van's whole grain cereals offer a full serving of whole grains and 5 g of fiber per serving. The cereal is available in Honey Nut Crunch and Cinnamon Heaven for a suggested retail price of $3.99.

December 13, 2012

Kashi, the natural food and lifestyle company, has introduced two USDA Certified organic cereals — Kashi Berry Fruitful and Kashi Black Berry Hills, both of which combine real organic fruit and whole grains.

LA JOLLA, Calif. — Kashi, the natural food and lifestyle company, has introduced two USDA Certified organic cereals — Kashi Berry Fruitful and Kashi Blackberry Hills, both of which combine real organic fruit and whole grains.

Berry Fruitful features shredded wheat biscuits with a berry filling made with real, organic fruit, including Concord grapes, apples, raspberries and strawberries. Blackberry Hills pairs organic whole grain rice and wheat flakes with tangy organic blackberries.

December 10, 2012

Kellogg has introduced a series of new breakfast food products, the company said Monday.

BATTLE CREEK, Mich. — Kellogg has introduced a series of new breakfast food products, the company said Monday.

September 7, 2012

MOM Brands has boosted its Three Sisters cereal line with the addition of two new varieties.

MINNEAPOLIS — MOM Brands has boosted its Three Sisters cereal line with the addition of two new varieties.

Free of artificial flavors or preservatives, saturated fat, trans fat or cholesterol, the new multigrain berry and multigrain cinnamon varieties are made with whole grain oats, whole grain barley and whole grain triticale (a cross between wheat and rye with higher levels of essential amino acids), boasting 43 g of whole grains per serving. What's more, both flavors also carry the 100% whole grains stamp from the Whole Grains Council, the company said.

June 28, 2012

Fiber One has introduced a cereal that touts fiber, crunchy nut clusters, real almond slices and whole grain flakes.

MINNEAPOLIS — Fiber One has introduced a cereal that touts fiber, crunchy nut clusters, real almond slices and whole grain flakes.

Fiber One nutty clusters and almonds cereal, now available at retailers nationwide, touts 180 calories per serving, as well as 43% of the recommended daily value of fiber in each serving.

April 19, 2012

Sunbelt Bakery has added a new product to its line of preservative-free granola cereals.

COLLEGEDALE, Tenn. — Sunbelt Bakery has added a new product to its line of preservative-free granola cereals.

New Simply Granola is a back-to-basics cereal delivers a hint of brown sugar and offers consumers protein, whole grain oats and is an excellent source of fiber and iron.

April 2, 2012

Kellogg's has announced the debut of its latest Crunchy Nut cereal.

BATTLE CREEK, Mich. — Kellogg's has announced the debut of its latest Crunchy Nut cereal.

New Crunchy Nut caramel nut cereal, which features golden corn flakes drizzled with caramel flavor and topped with real peanuts, now is available at stores nationwide.

Kellogg's Crunchy Nut cereal also is available in roasted nut and honey and golden honey nut varieties, Kellogg's said.

February 22, 2012

Sales of hot and cold breakfast cereals have been flat. “Consumers are faced with many breakfast options each day,” said David Browne, senior analyst at Mintel International Group.

Sales of hot and cold breakfast cereals have been flat. “Consumers are faced with many breakfast options each day,” said David Browne, senior analyst at Mintel International Group. “While most do eat breakfast, it may mean a cereal/snack bar, yogurt, eggs, toast/bagels, baked goods or fast food restaurant options.” The popularity of egg-based breakfast sandwiches, particularly those available at fast food outlets, has surged. Consumers increasingly are buying breakfast outside the home.

February 17, 2012

After strong growth, the cereal/granola bar category is showing slower growth.

After strong growth, the cereal/granola bar category is showing slower growth. A report on “Food Bars in the U.S.” by Packaged Facts estimated U.S. sales of 
cereal/granola bars at $3.1 billion in 2011, with flat sales for the overall category, despite some growth in premium granola bars. Experian Simmons data showed that 40% of adults use cereal/granola bar products overall, said David Sprinkle, research director at Packaged Facts.

 

 

February 2, 2012

In an effort to call out its lineup of heart-healthy cereals, Kellogg announced it will add a new front-of-pack label to nine brands.

BATTLE CREEK, Mich. — In an effort to call out its lineup of heart-healthy cereals, Kellogg announced it will add a new front-of-pack label to nine brands.

The company said the "Kellogg's Heart Healthy Selection" logo will appear on such cereal varieties as Raisin Bran, All Bran, Smart Start and Kellogg's FiberPlus, to remind consumers they have a choice when it comes to eating for their heart.

January 12, 2012

Post has expanded its Honey Bunches of Oats cereal lineup with a new variety.

PARSIPPANY, N.J. — Post has expanded its Honey Bunches of Oats cereal lineup with a new variety.

New Honey Bunches of Oats Fruit Blends features a fruit flavor on the crispy flakes and another baked into the signature crunchy granola bunches. The cereal currently is available in peach raspberry and banana blueberry flavors.

Honey Bunches of Oats Fruit Blends are available in 14.5-oz. and 18-oz. family size at grocery stores nationwide.

August 9, 2011

An organic baby food brand has introduced two new cereals designed for infants and toddlers.

ATLANTA — An organic baby food brand has introduced two new cereals designed for infants and toddlers.

Sprout Foods said its whole grain oatmeal and whole grain brown rice cereals build on the brand's starter infant and toddler products. The company said that its cereals, which are free of artificial ingredients, are packaged in a 7-oz., BPA-free, resealable pouch, also can be used later on as an ingredient combined with other Sprout products.

Sprout Foods products are available at retailers nationwide.

July 25, 2011

Health still is a priority for Americans, as sugary cereals are declining and cereals with health benefits, like whole grains, vitamins and minerals, are experiencing slow but steady growth.


Health still is a priority for Americans, as sugary cereals are declining and cereals with health benefits, like whole grains, vitamins and minerals, are experiencing slow but steady growth.


Overall, sales of ready-to-eat cereals were flat, up 0.2% in the 12 weeks ended June 12 to $1.5 billion. Of the top 10 cereals tracked by SymphonyIRI Group, only six brands experienced single-digit gains, and most were up less than 4%. The reason: rising prices, popularity of cereal bars and the convenience of bagels and toaster pastries.

 

July 5, 2011

Post Foods has expanded its Pebbles cereal lineup with a limited-edition flavor. New Pebbles Boulders Stone Age caramel apple now is available on store shelves nationwide.

SUPPLIER NEWS — Post Foods has expanded its Pebbles cereal lineup with a limited-edition flavor. New Pebbles Boulders Stone Age caramel apple now is available on store shelves nationwide. Each serving of the new cereal, which features caramel-flavored boulders and dinosaur bones, contains 110 calories and 16 g of whole grains, while providing 10 essential vitamins and minerals, Post said. Post said it will continue to introduce more limited-edition Boulders flavors throughout the year.