Content about Braun

March 27, 2013
Gillette partners with female spokeswomen as part of new marketing campaign geared toward men

Procter & Gamble’s Gillette male grooming brand has unveiled a partnership with three female celebrities — Kate Upton, Hannah Simone and Genesis Rodriguez — the first time ever that the brand has partnered with female representatives to spearhead an integrated marketing campaign.

BOSTON — Procter & Gamble’s Gillette male grooming brand has unveiled a partnership with three female celebrities — Kate Upton, Hannah Simone and Genesis Rodriguez — the first time ever that the brand has partnered with female representatives to spearhead an integrated marketing campaign.

Upton, Simone and Rodriguez will share the opinions of women across the country to help men understand what women prefer when it comes to men’s body hair styling as the brand showcases its Gillette Fusion ProGlide Styler.

November 28, 2012
Braun survey: Most shavers replaced every few years; men desire longer-lasting gifts

Given that most shavers are replaced every few years, men are in need of longer-lasting gifts, according to a new survey by Braun, a subsidiary of Procter & Gamble.

CINNCINATI — Given that most shavers are replaced every few years, men are in need of longer-lasting gifts, according to a new survey by Braun, a subsidiary of Procter & Gamble.

June 21, 2012
Men cut into grooming

A recent study by market research company the NPD Group on the men’s grooming market found that more than 9-in-10 men are using some sort of grooming product today, whether it is a skin care, shave or hair care product.

A recent study by market research company the NPD Group on the men’s grooming market found that more than 9-in-10 men are using some sort of grooming product today, whether it is a skin care, shave or hair care product. In looking at recent sales data from SymphonyIRI Group, the grooming/
shaving scissors segment undoubtedly is a shining star among guys.


Sales of grooming/shaving scissors at food, drug and mass (excluding Walmart) soared nearly 24% to almost $360 million during the 52 weeks ended April 15, according to SymphonyIRI Group.


February 22, 2012
Gillette facial hair styler makes grooming easier

Recent research conducted by Procter & Gamble’s Gillette reveals that facial hair styling is a common practice undertaken by nearly 40% of men in North America and that this process is critical in defining their look.

Recent research conducted by Procter & Gamble’s Gillette reveals that facial hair styling is a common practice undertaken by nearly 40% of men in North America and that this process is critical in defining their look. Most of these men purchase a myriad of products, including scissors, trimmers and razors, to tackle what they consider to be a complicated and frustrating grooming process. Enter the new Gillette Fusion ProGlide Styler.

January 18, 2012
Gillette unveils new facial hair styling tool, names brand ambassadors

Procter & Gamble’s Gillette male grooming brand has teamed up with three entertainment icons to unveil a styling tool for men with facial hair: Gillette Fusion ProGlide Styler.

BOSTON — Procter & Gamble’s Gillette male grooming brand has teamed up with three entertainment icons to unveil a styling tool for men with facial hair: Gillette Fusion ProGlide Styler.

Musician and fashion designer André "André 3000" Benjamin, actor Gael García Bernal and Academy Award-winning actor Adrien Brody will serve as brand ambassadors. All three men will appear in an integrated marketing campaign, including television and print advertising, digital media and public relations, beginning in February.

July 11, 2011
Braun Satin Hair brush makes U.S. debut

CINCINNATI — Following a European launch in 2009, Braun, a member of the P&G beauty and grooming family of brands, has announced the availability of the Braun Satin Hair brush in the United States.

Braun Satin Hair brush makes its exclusive debut in the United States on QVC on July 12. The brush has a suggested retail price of $65.

The battery-operated Braun Satin Hair brush combines Braun's Active Ion Technology, ­ which promises to give hair smoothness and shine, ­ with its Seamless Bristle Technology.

January 17, 2011
B. Braun's wound management gel available for OTC use

B. Braun has launched its Prontosan wound management gel — a product used in the healthcare setting for cleaning wounds, as well as moistening and lubricating absorbent wound dressings — for over-the-counter use.

BETHLEHEM, Pa. — B. Braun has launched its Prontosan wound management gel — a product used in the healthcare setting for cleaning wounds, as well as moistening and lubricating absorbent wound dressings — for over-the-counter use.

The ready-to-use gel contains PHMB and betaine, the surfactant for the cleansing and moistening of wounds. Its nontoxic and biocompatible formula also offers excellent skin tolerance, the company said.

January 3, 2011
Helen of Troy closes Kaz transaction

Helen of Troy on Monday announced that it has completed its acquisition of humidifier manufacturer Kaz. Sales for the next 12 months, ending Dec. 31, 2011, are expected to exceed $400 million, the company announced.

EL PASO, Texas — Helen of Troy on Monday announced that it has completed its acquisition of humidifier manufacturer Kaz. Sales for the next 12 months, ending Dec. 31, 2011, are expected to exceed $400 million, the company announced.

December 17, 2007
Philips sues P&G over Braun electric razor claims

Philips Electronics has filed a lawsuit against Procter & Gamble and its Braun division for...