Content about Brand

February 1, 2011

Toilet tissue brand Cottonelle is encouraging consumers to try something new in their bathrooms.

DALLAS — Toilet tissue brand Cottonelle is encouraging consumers to try something new in their bathrooms.

To promote its brand, Cottonelle announced the launch of its "Make the Ultra Switch" sweepstakes. By giving away 90 prizes in 90 days, the company hopes shoppers will seek to purchase Cottonelle's thick toilet paper, the company stated.

January 26, 2011

Lumene, a beauty brand from Finland that came to the U.S. beauty market in 2003 through an exclusive deal with CVS/pharmacy, is gearing up for growth in 2011 with revamped formulas and new packaging to better communicate with the U.S. consumer.

NEW YORK — Lumene, a beauty brand from Finland that came to the U.S. beauty market in 2003 through an exclusive deal with CVS/pharmacy, is gearing up for growth in 2011 with revamped formulas and new packaging to better communicate with the U.S. consumer.

Since entering the marketing in 2003, Lumene has garnered an impressive following and has expanded beyond CVS’ store base of about 7,100 stores to roughly 3,400 Walgreens stores, 400 Ulta locations and 103 Sears stores. The brand also is available in select Target, Wegmans, Meijer and Giant Eagle locations.

January 10, 2011

Ansell Healthcare Products on Monday announced a relaunch of its core line of LifeStyles condoms in partnership with strategic brand consultant CBX and released a new Signature Series of premium condom products.

NEW YORK — Ansell Healthcare Products on Monday announced a relaunch of its core line of LifeStyles condoms in partnership with strategic brand consultant CBX and released a new Signature Series of premium condom products.

The new LifeStyles condoms encapsulate a brand-centric approach while establishing a consumer-driven position that better reflects a more confident and contemporary masculine style.

January 7, 2011

Ilex Consumer Products Group on Thursday acquired the St. Joseph brand from McNeil-PPC, the company announced.

BALTIMORE — Ilex Consumer Products Group on Thursday acquired the St. Joseph brand from McNeil-PPC, the company announced.

Ilex’s current brand portfolio includes Calgon and the Healing Garden.

January 5, 2011

The Food Marketing Institute and the Grocery Manufacturers Association on Wednesday announced their support for a research study about how consumers use brand websites and how the use of these websites impacts shoppers’ in-store buying behavior.

WASHINGTON — The Food Marketing Institute and the Grocery Manufacturers Association on Wednesday announced their support for a research study about how consumers use brand websites and how the use of these websites impacts shoppers’ in-store buying behavior.

January 4, 2011

Private equity fund Brynwood Partners VI L.P. announced on Tuesday that its newly formed portfolio company, High Ridge Brands, has acquired the Zest brand from Procter & Gamble.

GREENWICH, Conn. — Private equity fund Brynwood Partners VI L.P. announced on Tuesday that its newly formed portfolio company, High Ridge Brands, has acquired the Zest brand from Procter & Gamble.

High Ridge Brands purchased the rights to the Zest brand in the United States, Canada and the Caribbean markets. The company will be based in Stamford, Conn., and Brynwood VI has majority ownership of the company.

Terms of the transaction were not disclosed.

January 3, 2011

SC Johnson has inked a deal to acquire Sara Lee's global shoe care business, which includes the iconic Kiwi brand.

RACINE, Wis. — SC Johnson has inked a deal to acquire Sara Lee's global shoe care business, which includes the iconic Kiwi brand.

SC Johnson's portfolio of household products, which hosts such brands as Pledge and Windex, now will feature the Kiwi family of brands, including Sara Lee's Bama International, which sells shoe accessories in specialty channels in Europe and Canada, and Kiwi Kleen, a line of household cleaning products sold mainly in Asia Pacific using the Kiwi branding.

The company expects to complete the acquisition by mid-2011.

December 14, 2010

Legislation to ban patent litigation settlements between branded and generic drug companies appears unlikely to find success, according to published reports.

NEW YORK — Legislation to ban patent litigation settlements between branded and generic drug companies appears unlikely to find success, according to published reports.

The Hill, a newspaper that covers Congress, reported on Sunday that language in the Senate appropriations bill that would ban so-called “pay for delay” settlements between drug makers did not appear likely to pass. The newspaper reported that the Senate appeared likely to support a resolution supported by the House that did not contain the language.

December 10, 2010

Supermarket chain Schnuck Markets has appointed a new VP marketing, the company said Thursday.

ST. LOUIS — Supermarket chain Schnuck Markets has appointed a new VP marketing, the company said Thursday.

Robert Howard previously worked for such companies as Kellogg, Kraft, Chiquita Brands, Luxottica Retail, Tyson Foods and Perfetti Van Melle.

At Schnuck’s, Howard will be in charge of advertising, marketing services, consumer research, food education and private brand development. He will report to president and COO Todd Schnuck.

December 7, 2010

Switching to private-label brands could help consumers save one-third of their typical spend on products, a new study conducted by the Private Label Manufacturers of America found.

NEW YORK — Switching to private-label brands could help consumers save one-third of their typical spend on products, a new study conducted by the Private Label Manufacturers of America found.

December 7, 2010

Drug Store News recently sat down with Scott Verner, president of Nipro Diagnostics, to discuss some of the synergies created by the acquisition of Home Diagnostics by Japan’s Nipro in March. 


Drug Store News: How is the new company better positioned in the U.S. market? What are the synergies?


December 6, 2010

Kellogg's president, CEO and company director David Mackay announced that he will retire from his post, effective Jan. 1.

BATTLE CREEK, Mich. — Kellogg's president, CEO and company director David Mackay announced that he will retire from his post, effective Jan. 1.

The announcement is part of Kellogg's succession plan, which named current COO and board member John Bryant — who joined Kellogg in 1998 — as the company's new president and CEO. Mackay will work closely with Bryant to ensure a smooth transition through March 31, 2011, the company said.

November 16, 2010

In the first half of 2010, consumers continued to shift to less-expensive private-label products in...

DALLAS — In the first half of 2010, consumers continued to shift to less-expensive private-label products in all categories, including the personal care and baby care segments, according to a recent survey by Epsilon Targeting, a provider of consumer information for targeted marketing solutions.

November 14, 2010

Kiss My Face, a maker of natural personal care products, has partnered with industry vets...

GARDINER, N.Y. — Kiss My Face, a maker of natural personal care products, has partnered with industry vets Lisa Yarnell and Ron Gordon, and financial partner Caltius Equity Partners, in an effort to fuel the growth of the brand throughout various market channels, including mass merchants, specialty shops and natural retailers across the United States and internationally.

November 14, 2010

In an effort to drive awareness and product trials, Procter & Gamble brought to New...

NEW YORK —In an effort to drive awareness and product trials, Procter & Gamble brought to New York in late October an interactive pop-up store, highlighting such brands as Tide, Crest and Olay.

The store, which was open to the public from Oct. 22 to 31 and located at 101 West 57th St. near Sixth Avenue, was part of P&G’s multipronged “Have You Tried This Yet?” campaign.

When browsing the pop-up store, consumers found a variety of interactive stations, including but not limited to:

November 14, 2010

At a time when consumer takeaway is low and financial resources are limited, retailers and...

CHICAGO — At a time when consumer takeaway is low and financial resources are limited, retailers and suppliers need to dig beneath the surface to find creative ways to grow sales; it’s about exploring your hidden assets. And it was a key takeaway of a recent Elevation Forum meeting, held here last month.

November 4, 2010

A “natural shakedown,” a twist on sustainability and "old is new" are some consumer packaged...

October 31, 2010

British shaving brand the King of Shaves is expanding its U.S. and Canadian distribution under...

October 24, 2010

CVS Caremark has been heavily focused on the healthcare arena, leveraging its various points of...

WOONSOCKET, R.I. —CVS Caremark has been heavily focused on the healthcare arena, leveraging its various points of care to improve medication outcomes and lower healthcare costs—but that’s not to say that the front end has fallen by the wayside. In fact, the retailer is in the midst of writing a prescription for front-end growth that involves a new store brand and new beauty innovations.

October 21, 2010

In response to a national survey, which found that many women often are disappointed...

NEW YORK In response to a national survey, which found that many women often are disappointed with their purchase of household products and desire more product innovation, Procter & Gamble has developed the multipronged “Have You Tried This Yet?” campaign as a way to highlight the manufacturer’s newer, more unique products. As part of the campaign, P&G opened to the public on Oct. 22 an interactive pop-up store in New York to drive awareness and product trials.

(Click here to view photos of P&G's New York pop-up store.)

October 10, 2010

Procter & Gamble’s Olay has named singer-songwriter Carrie Underwood as its first-ever North American celebrity...

October 10, 2010

Your company’s ideas may be as valuable as your products. Many of today’s most relevant and distinct brands, such as Oakley sunglasses, Under Armour, Axe, Aveeno, Apple, Method, Stonyfield yogurt and Whole Foods, have one thing in common: Each of these brands may not be the largest in its category, but it is the best at creating emotional connections with its core consumer.

Your company’s ideas may be as valuable as your products.

Many of today’s most relevant and distinct brands, such as Oakley sunglasses, Under Armour, Axe, Aveeno, Apple, Method, Stonyfield yogurt and Whole Foods, have one thing in common: Each of these brands may not be the largest in its category, but it is the best at creating emotional connections with its core consumer. They are brands that are well positioned in the consumer’s mind and supported by an array of corporate assets—many of them intangible. What is their secret?

September 30, 2010

Deloitte released a report last week that reaffirmed the latest shopping trend among consumers: private-label...

September 28, 2010

A maker of breast-feeding products has named Michael Barclay, a former SC Johnson brand manager,...

ALEXANDRIA, Va. A maker of breast-feeding products has named Michael Barclay, a former SC Johnson brand manager, as its new VP marketing.

In his new role at Lansinoh, Barclay will coordinate all North American marketing activities while leading the brand marketing, consumer relations and professional relations teams. He will report to Lansinoh North America president Diane Manwaring. Prior to joining Lansinoh, Barclay was the brand manager for SC Johnson's wax division and category manager for Frito-Lay's U.K. division.

 

September 20, 2010

Beiersdorf, whose brands include Nivea, Eucerin, Aquaphor and La Prairie, has announced several changes to...

WILTON, Conn. Beiersdorf, whose brands include Nivea, Eucerin, Aquaphor and La Prairie, has announced several changes to its management team, including the promotion of Iain Holding to the global role of corporate VP global sales strategy. All of the announcements will be effective in October.