Content about Brand

November 7, 2011

A new report by social media software maker Conversocial examined the customer service offerings of the 10 most loved and most hated retailers in the United States, and how these retailers are meeting the challenge of delivering great social media experiences for their customers.

NEW YORK — A new report by social media software maker Conversocial examined the customer service offerings of the 10 most loved and most hated retailers in the United States, and how these retailers are meeting the challenge of delivering great social media experiences for their customers.

October 26, 2011

In an annual study that tracks the brand preferences of Americans ages 8 to 24 years, it looks like Apple takes the cake.

NEW YORK — In an annual study that tracks the brand preferences of Americans ages 8 to 24 years, it looks like Apple takes the cake.

Among 5,077 U.S. consumers ages 8 to 24 years — which presented 121 brands to 8- to 12-year-olds and 167 brands among 13- to 24-year-olds — Harris Interactive found that Apple brands ranked highest among the categories of computers, tablets, and mobile phones.

October 25, 2011

Procter & Gamble once again is highlighting the benefits of many of its brands via the “Have You Tried This Yet?” program, a campaign that now is in its second year and is designed to highlight products for self, family and home.

CINCINNATI — Procter & Gamble once again is highlighting the benefits of many of its brands via the “Have You Tried This Yet?” program, a campaign that now is in its second year and is designed to highlight products for self, family and home.

October 17, 2011

Kellogg recently was recognized for the strength of its company, its brands and corporate responsibility efforts.

BATTLE CREEK, Mich. — Kellogg recently was recognized for the strength of its company, its brands and corporate responsibility efforts.

Honors this year for Kellogg included:

  • Interbrand Annual Top 100 Global Brands: Kellogg ranked No. 34. Interbrand said that brand value is assessed by financial performance of the branded products or services, the role of the brand in the purchase decision process, and the strength of the brand to continue to secure earnings for a company;

October 11, 2011

Private-label penetration at CVS/pharmacy locations is expected to grow to more than 20% in the next two to three years, and to help drive that growth, the retailer has developed its new Just the Basics line of store-brand products.


Private-label penetration at CVS/pharmacy locations is expected to grow to more than 20% in the next two to three years, and to help drive that growth, the retailer has developed its new Just the Basics line of store-brand products.


Officially launched in February 2011, the brand represents a functional, value-
priced, smart-simplicity positioning. It is comprised of nearly 100 items, and there are plans to expand the line going forward.


October 5, 2011

Private-label share is slipping across several key drug store categories, according to SymphonyIRI Group’s latest Times & Trends report, “Private Label: Brand Positioning in the New World Order,” published Wednesday.

CHICAGO — Private-label share is slipping across several key drug store categories, according to SymphonyIRI Group’s latest Times & Trends report, “Private Label: Brand Positioning in the New World Order,” published Wednesday.

September 26, 2011

With Tylenol coming back to cough-cold and analgesic aisles over the next six months, you can bet the brand will soon resume its status as the cleanup hitter for Team OTC. That not only means a reshuffling of the lineup, but the respective No. 9 hitters will be packing their bags for a trip back to the minors.

WHAT IT MEANS AND WHY IT'S IMPORTANT — With Tylenol coming back to cough-cold and analgesic aisles over the next six months, you can bet the brand will soon resume its status as the cleanup hitter for Team OTC. That not only means a reshuffling of the lineup, but the respective No. 9 hitters will be packing their bags for a trip back to the minors.

(THE NEWS: Report: J&J resumes shipping of Tylenol product. For the full story, click here)

September 20, 2011

One week after Sam's Club launched its three private-label brands, the company has delivered its Simply Right Baby Care brand, which will be part of its overall Simply Right health-and-wellness brand.

BENTONVILLE, Ark. — One week after Sam's Club launched its three private-label brands, the company has delivered its Simply Right Baby Care brand, which will be part of its overall Simply Right health-and-wellness brand.

As previously reported, the Simply Right Baby Care line will include premium diapers, premium wipes and infant formula.

September 15, 2011

Sam's Club officially has launched three private-label brands that first were announced at the company's annual stakeholders meeting in May.

BENTONVILLE, Ark. — Sam's Club officially has launched three private-label brands that first were announced at the company's annual stakeholders meeting in May.

September 12, 2011

Consumer sentiment toward the economy continues to be negative, acknowledged David Dillon, Kroger chairman and CEO, a factor that may drive many consumers toward more of the value-driven store brands in which Kroger is investing.

CINCINNATI — Consumer sentiment toward the economy continues to be negative, acknowledged David Dillon, Kroger chairman and CEO, a factor that may drive many consumers toward more of the value-driven store brands in which Kroger is investing.

"The sluggish economy continues to strain household budgets while increasing consumer anxiety," Dillon said. "In fact, customers tell us their expectation for the economy are more pessimistic now than at any time this year."

September 9, 2011

SymphonyIRI Group on Thursday released a brand report highlighting what elements help drive brand selection and brand loyalty.

CHICAGO — SymphonyIRI Group on Thursday released a brand report highlighting what elements help drive brand selection and brand loyalty.

September 7, 2011

Total revenues of the top 100 brands in the nationwide Catalina Network of food, drug and mass grew by just 0.7% during the 12-month period ended in early July, according to new research by Catalina.

ST. PETERSBURG, Fla. — Total revenues of the top 100 brands in the nationwide Catalina Network of food, drug and mass grew by just 0.7% during the 12-month period ended in early July, according to new research by Catalina. The report also demonstrated that brand defections and reduced share among previously highly loyal consumers represent a major drag on individual brand performance.

August 30, 2011

Responding to weekend press reports, consumer products company Spectrum Brands issued a statement indicating that it has not offered to acquire King of Shaves, a U.K.-based company with whom Spectrum has a multiyear distribution agreement through its Remington North America division.

MADISON, Wis. — Responding to weekend press reports, consumer products company Spectrum Brands issued a statement indicating that it has not offered to acquire King of Shaves, a U.K.-based company with whom Spectrum has a multiyear distribution agreement through its Remington North America division.

August 26, 2011

Procter & Gamble's Charmin brand broke the Guinness World Record for the world's largest toilet roll.

CINCINNATI — Procter & Gamble's Charmin brand broke the Guinness World Record for the world's largest toilet roll.

Charmin said on Friday, which marks National Toilet Paper Day, that the roll measures more than 8 ft. high and a diameter for more than 9 ft. wide and is made entirely of Charmin toilet tissue. The roll was created at P&G's Paper Products company, located outside of Cape Girardeau, Mo., and transported to P&G's headquarters in Cincinnati for the unveiling.

August 24, 2011

Brynwood Partners VI L.P. has announced that High Ridge Brands, its portfolio company and owner of the North American Zest personal cleansing franchise, has signed a purchase agreement with Unilever to acquire the Alberto VO5 brand and marketing rights in the United States and Puerto Rico; as well as the rights to the Rave brand and marketing rights worldwide.

GREENWICH, Conn. — Brynwood Partners VI L.P. has announced that High Ridge Brands, its portfolio company and owner of the North American Zest personal cleansing franchise, has signed a purchase agreement with Unilever to acquire the Alberto VO5 brand and marketing rights in the United States and Puerto Rico; as well as the rights to the Rave brand and marketing rights worldwide.

Unilever has retained the rights to the Alberto VO5 brand outside the United States and Puerto Rico.

August 23, 2011

New data released Friday by Motista suggests that retailers should look beyond the traditional set of holiday emotions, such as family and giving, to understand what’s really motivating consumers to spend more.

SAN MATEO, Calif. — New data released Friday by Motista suggests that retailers should look beyond the traditional set of holiday emotions, such as family and giving, to understand what’s really motivating consumers to spend more. The data also revealed different ways in which men and women interact and connect with retailers, which may be useful as retailers plan their holiday marketing campaigns.

August 18, 2011

Walgreens on Thursday officially unveiled its new store brand, Nice!

DEERFIELD, Ill. — Walgreens on Thursday officially unveiled its new store brand, Nice!

August 8, 2011

Black Radiance, a Markwins beauty brand, has hired Robyn Turner as its newest brand manager.

CITY OF INDUSTRY, Calif. — Black Radiance, a Markwins beauty brand, has hired Robyn Turner as its newest brand manager.

Turner’s key responsibilities will include portfolio management, product development, promotional program development, in-store merchandising, online programs and marketing financials, to extend Black Radiance’s leadership in ethnic cosmetics.

July 25, 2011

Beiersdorf's Nivea skin care brand is celebrating its 100th anniversary and is bringing the party to New York with a free, five-day pop-up experience in Grand Central Terminal, as part of the yearlong celebration.

NEW YORK — Beiersdorf's Nivea skin care brand is celebrating its 100th anniversary and is bringing the party to New York with a free, five-day pop-up experience in Grand Central Terminal, as part of the yearlong celebration.

The Nivea 100 Year House, located in the West Wing of Grand Central Terminal's Vanderbilt Hall, will be open to the public from 10 a.m. to 6 p.m. on Monday, July 25, and 8 a.m. to 7 p.m. on Tuesday, July 26 through Friday, July 29.

July 20, 2011

Salon Selectives, a division of CLT International, has acquired the trademark rights for Daily Defense hair care products.

TORONTO — Salon Selectives, a division of CLT International, has acquired the trademark rights for Daily Defense hair care products.

Financial terms of the deal were not disclosed.

"We are extremely excited about the addition of this popular brand to our portfolio of personal and hair care products," Salon Selectives principal Jack Wilkinson said. "The addition of Daily Defense provides us with two world-class brands that we can offer at affordable prices to value-conscious women around the world."

July 7, 2011

Beiersdorf, whose brands include Nivea, Nivea for Men and Eucerin, announced on Thursday the promotion of Bill Graham to president and general manager of the company. Effective immediately, Graham will be responsible for the strategic direction, growth and success of the U.S. affiliate.

WILTON, Conn. — Beiersdorf, whose brands include Nivea, Nivea for Men and Eucerin, announced on Thursday the promotion of Bill Graham to president and general manager of the company. Effective immediately, Graham will be responsible for the strategic direction, growth and success of the U.S. affiliate.

July 5, 2011

Market share for many environmentally friendly cleaning products has suffered in a tight economy, when consumers are more likely to choose products based on price.


NEW YORK — Market share for many environmentally friendly cleaning products has suffered in a tight economy, when consumers are more likely to choose products based on price.


Independent brands, such as Method and Seventh Generation, have held on to their sales. “The consumers for those brands are usually early adopters who have a higher income and are less likely to shop price,” one industry analyst said.


July 5, 2011

St. Joseph Aspirin has returned to store shelves with a series of product, packaging and retail enhancements, Ilex Consumer Products Group announced last month.

BALTIMORE — St. Joseph Aspirin has returned to store shelves with a series of product, packaging and retail enhancements, Ilex Consumer Products Group announced last month.

The new packaging will target baby boomers on a low-dose aspirin regimen, as recommended by doctors, to help lower the risk of heart attack and stroke. The new packaging copy calls out the need for the consumer to engage in an “Aspirin Regimen.”

June 7, 2011

The Private Label Manufacturers Association is highlighting brands that speak to Hispanic shoppers through a new pavilion that will be displayed at the group's 2011 Private Label Trade Show in November.

NEW YORK — The Private Label Manufacturers Association is highlighting brands that speak to Hispanic shoppers through a new pavilion that will be displayed at the group's 2011 Private Label Trade Show in November.

June 1, 2011

Fusion Brands, the parent company of beauty brands FusionBeauty and Clean, has partnered with Sony Pictures and CBS Consumer Products to launch Jabot Cosmetics, a fictional beauty brand that will become available for purchase to consumers.

NEW YORK — Fusion Brands, the parent company of beauty brands FusionBeauty and Clean, has partnered with Sony Pictures and CBS Consumer Products to launch Jabot Cosmetics, a fictional beauty brand that will become available for purchase to consumers.