Content about Brand

May 22, 2012

Walmart topped the list of retailers on the BrandZ Top 100 Most Valuable Global Brands, according to a study commissioned by WPP Group and conducted by Millward Brown Optimor.

NEW YORK — Walmart topped the list of retailers on the BrandZ Top 100 Most Valuable Global Brands, according to a study commissioned by WPP Group and conducted by Millward Brown Optimor.

The BrandZ Top 100 Most Valuable Global Brands study identifies and ranks the world's most valuable 100 brands by their dollar value, an analysis based on financial data combined with consumer measures of brand equity.

May 21, 2012

Just 1-in-67 shoppers, or 1.5%, determine the success of a new product, according to Catalina Marketing's "New Product Report."

ST. PETERSBURG, Fla. — Just 1-in-67 shoppers, or 1.5%, determine the success of a new product, according to Catalina Marketing's "New Product Report."

May 16, 2012

Earlier this year, Prestige Brands closed the deal on its acquisition of the analgesic Goody’s Powder. And while Goody’s may be characterized as a legacy brand, it is in no way a tired brand — for the 52 weeks ended April 15, sales of Goody’s Powder were up 1.2% to $15.8 million.

MEMPHIS, Tenn. — Earlier this year, Prestige Brands closed the deal on its acquisition of the analgesic Goody’s Powder. And while Goody’s may be characterized as a legacy brand, it is in no way a tired brand — for the 52 weeks ended April 15, sales of Goody’s Powder were up 1.2% to $15.8 million. That’s only the starting line for what will be a new brand race across the analgesics aisle.


May 16, 2012

To gain greater insight into how industry professionals are helping niche brands find success at retail, Drug Store News hosted a virtual roundtable discussion with some of today’s leading players.

For niche brands, getting a foot in the door of mass market retail is no easy feat, and the stakes remain high as retailers have, in recent years, trimmed SKU counts and grown increasingly risk-adverse.

May 14, 2012

Consumers gravitate toward traditional pharmacies for their everyday health-and-wellness needs, according to the "2012 Harris Poll EquiTrend" survey released Monday.

NEW YORK — Consumers gravitate toward traditional pharmacies for their everyday health-and-wellness needs, according to the "2012 Harris Poll EquiTrend" survey released Monday. Among retail pharmacy operations, Walgreens enjoyed the greatest brand equity among consumers based on top consumer scores in "familiarity" and "purchase consideration" categories. Overall, Walgreens' brand equity was tabulated at 69.9, CVS/pharmacy came in at 67.4 and Rite Aid 62.5.

May 14, 2012

New research that will appear in the upcoming issue of the Journal of Marketing Research explores consumer sentiment over the extension of a premium brand outside of its typical category.

NEW YORK — New research that will appear in the upcoming issue of the Journal of Marketing Research explores consumer sentiment over the extension of a premium brand outside of its typical category.

April 27, 2012

Procter & Gamble’s Pantene has named Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers across the country, as a celebrity ambassador.

CINCINNATI — Procter & Gamble’s Pantene has named Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers across the country, as a celebrity ambassador.

The Golden Globe and Grammy nominated performer will appear in the brand’s newest campaign supporting the Pantene Beautiful Lengths collection beginning in August. Deschanel will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach.

April 13, 2012

It’s called automated retailing. While retail merchants MaxWellness and Kroger are still in the pilot phase, more or less, this should become a fast brand extension that can reach consumers in remote locations — the bus stop/train depot, the hospital, the airport, the school, the gym or inside another noncompetitive retailer’s box.


It’s called automated retailing. While retail merchants MaxWellness and Kroger are still in the pilot phase, more or less, this should become a fast brand extension that can reach consumers in remote locations — the bus stop/train depot, the hospital, the airport, the school, the gym or inside another noncompetitive retailer’s box.


The advantages are just too good for these mini-boxes not to take hold. To begin with, there’s brand extension. Only the Internet can be as effective in attributing a national presence to a regional operator. 


March 27, 2012

A new survey from Nielsen is hoping to shed light on the world's socially conscious consumers, who are those that are willing to pay extra for products and services from companies that implement programs designed to give back to society.

NEW YORK — A new survey from Nielsen is hoping to shed light on the world's socially conscious consumers, who are those that are willing to pay extra for products and services from companies that implement programs designed to give back to society.

March 16, 2012

While consumers will continue to define value based on price, other key trends — including new product development, technology, store layouts and shopping patterns — will drive the market in 2012, according to SymphonyIRI research.

CHICAGO — While consumers will continue to define value based on price, other key trends — including new product development, technology, store layouts and shopping patterns — will drive the market in 2012, according to SymphonyIRI research.

In its latest Times & Trends report, "CPG 2011 Year in Review: The Search for Footing in an Evolving Marketplace," SymphonyIRI said that in order to effectively compete in the market, consumer packaged goods manufacturers and retailers should take note of the following predictions:

March 8, 2012

NYX Cosmetics has announced increased store placement to coincide with the launch of its spring 2012 assortment.

LOS ANGELES — NYX Cosmetics has announced increased store placement to coincide with the launch of its spring 2012 assortment.

On the heels of growth in professional, domestic chain and international channels, as well as social media expansion, the additional placement, along with the newly launched branding campaign, will further strengthen brand recognition and awareness, the company stated.

March 2, 2012

Perrigo announced that it has initiated market launch and made its first shipments of minoxidil 5% foam, which is a generic version of Rogaine 5% foam hair regrowth treatment, to its retail and wholesale customers. Minoxidil 5% foam is marketed under store- or own-label brands.

ALLEGAN, Mich. — Perrigo announced that it has initiated market launch and made its first shipments of minoxidil 5% foam, which is a generic version of Rogaine 5% foam hair regrowth treatment, to its retail and wholesale customers. Minoxidil 5% foam is marketed under store- or own-label brands.

February 28, 2012

Markwins Beauty’s value cosmetics brand Wet 'n Wild has signed a deal with DMV Diedrichs Markenvertrieb to launch the brand in the German market.

CITY OF INDUSTRY, Calif. — Markwins Beauty’s value cosmetics brand Wet 'n Wild has signed a deal with DMV Diedrichs Markenvertrieb to launch the brand in the German market.

On the heels of its recent announcement of singer Fergie as the brand's global beauty ambassador, Wet 'n Wild is partnering with the German distributor in an effort to further its global expansion.

The brand is planning for its new products, packaging and fixtures to arrive in stores in May. The collaboration targets drug and mass retailers.

February 16, 2012

Barq's is paying homage to its Gulf Coast heritage by introducing a new design on all of its products' packaging.

ATLANTA — Barq's is paying homage to its Gulf Coast heritage by introducing a new design on all of its products' packaging.

The root beer brand said that while the cans will maintain their distinctive silver color, the new look features a diamond pattern reminiscent of the drink's original 1898 12-oz. glass bottle packaging. Additionally, the label helps celebrate the brand's 114-year history by keeping the simple slogan "It's Good. Since 1898."

February 14, 2012

Perrigo on Tuesday announced that it has begun shipping Loratadine-D 12-hour extended-release tablets.

ALLEGAN, Mich. — Perrigo on Tuesday announced that it has begun shipping Loratadine-D 12-hour extended-release tablets.

January 26, 2012

Procter & Gamble’s Pantene hair care brand will support 11 female athletes as its newest beauty ambassadors. The group will be featured in Pantene’s first global marketing campaign to support the Olympic Games.

NEW YORK — Procter & Gamble’s Pantene hair care brand will support 11 female athletes as its newest beauty ambassadors. The group will be featured in Pantene’s first global marketing campaign to support the Olympic Games.

January 16, 2012

Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

PARSIPPANY, N.J. — Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

December 19, 2011

Bayer recently engaged the Goldstein Group to rejuvenate the cough-cold Neo-Synephrine brand and improve the brand's identity on shelf.

MORRISTOWN, N.J. — Bayer recently engaged the Goldstein Group to rejuvenate the cough-cold Neo-Synephrine brand and improve the brand's identity on shelf.

The brand design group employs such tools as its trademarked Shelf Sight Sequence, a packaging design service that improves shelf presence with "a visual vocabulary of proprietary colors, shapes, symbols and verbiage ... to trigger the consumer's purchasing impulse at first sight."

December 15, 2011

Everybody talks about “Product Innovation,” but what do those words actually mean to the consumer? To make sure that retailer and supplier initiatives align with consumers’ definition of the concept, the DSN.TV cameras took to the streets of New York City in November for a series of man-on-the street interviews.

Everybody talks about “Product Innovation,” but what do those words actually mean to the consumer? To make sure that retailer and supplier initiatives align with consumers’ definition of the concept, the DSN.TV cameras took to the streets of New York City in November for a series of man-on-the street interviews. The video — which added a new dimension to the retailer-supplier dialogue at the 2011 Drug Store News Annual Industry Issues Summit conference Nov.

December 15, 2011

Everybody talks about “Health & Wellness," but what do those words actually mean to the consumer? To make sure that retailer and supplier initiatives align with consumers’ definitions of these concepts, the DSN.TV cameras took to the streets for a series of man-on-the street interviews.

Everybody talks about “Health & Wellness," but what do those words actually mean to the consumer? To make sure that retailer and supplier initiatives align with consumers’ definitions of these concepts, the DSN.TV cameras took to the streets of New York City in November for a series of man-on-the street interviews. The video — which added a new dimension to the retailer-supplier dialogue at the 2011 Drug Store News Annual Industry Issues Summit conference Nov.

December 14, 2011

Johnson & Johnson recently named Michael Sneed to oversee its global marketing and public relations functions, according to a report published Tuesday on AdAge.com, effective Jan. 1.

NEW YORK — Johnson & Johnson recently named Michael Sneed to oversee its global marketing and public relations functions, according to a report published Tuesday on AdAge.com, effective Jan. 1. He will take over from Brian Perkins, J&J's top marketing executive who is expected to retire in March, according to the report.

Perkins, along with Ray Jordan, corporate VP public affairs and corporate communications, will report to Sneed during the transition.

December 6, 2011

Online brands that offer less complex return policies, along with ways to easily identify the highest-quality items, earned high marks among consumers, according to new research from global strategic branding firm Siegel+Gale.

NEW YORK — Online brands that offer less complex return policies, along with ways to easily identify the highest-quality items, earned high marks among consumers, according to new research from global strategic branding firm Siegel+Gale.

December 2, 2011

Brynwood Partners VI announced Friday that it acquired Newhall Labs — whose brands include La bella, Monkey Brains and GroWorks — through its wholly owned subsidiary Golden Sun Holdings, which marks Brynwood VI’s third acquisition in the personal care sector.

GREENWICH, Conn. — Brynwood Partners VI announced Friday that it acquired Newhall Labs — whose brands include La bella, Monkey Brains and GroWorks — through its wholly owned subsidiary Golden Sun Holdings, which marks Brynwood VI’s third acquisition in the personal care sector.

Terms of the transaction were not disclosed. Newall Labs will operate as an independent platform company.

November 9, 2011

A few years back, The Economist stated that 70 percent of the value of a new car lies in intangibles. It is a great reminder that companies — and brands — are made up of impressions, insights and even ideas.

A few years back, The Economist stated that 70 percent of the value of a new car lies in intangibles. It is a great reminder that companies — and brands — are made up of impressions, insights and even ideas.

November 8, 2011

Procter & Gamble’s Ivory soap brand announced on Monday that Emmy award-winner Melissa McCarthy will serve as the brand spokeswoman and host of its new online social community, the Soap Dish, where she will engage with women and dish about life’s simple truths.

CINCINNATI — Procter & Gamble’s Ivory soap brand announced on Monday that Emmy award-winner Melissa McCarthy will serve as the brand spokeswoman and host of its new online social community, the Soap Dish, where she will engage with women and dish about life’s simple truths.

The launch and celebrity partnership announcement are all part of the “holistic reinvention” of the brand, which kicked off last month with the debut of modernized packaging and a new advertising campaign.