Content about Brand

NEW YORK — Market share for many environmentally friendly cleaning products has suffered in a tight economy, when consumers are more likely to choose products based on price.


Independent brands, such as Method and Seventh Generation, have held on to their sales. “The consumers for those brands are usually early adopters who have a higher income and are less likely to shop price,” one industry analyst said.


NEW YORK — The Private Label Manufacturers Association is highlighting brands that speak to Hispanic shoppers through a new pavilion that will be displayed at the group's 2011 Private Label Trade Show in November.

Happy days are here again! Consumer confidence rebounded 1.6 points in April from a dip in March, according to the Consumer Confidence Index, despite the fact that high-gas-price stories are dominating the airwaves. That suggests consumers may be willing to try new things again — in other words, to buy something new — and that is excellent news for niche manufacturers.

NEW YORK — To better connect with today's beauty consumers, mass market retailers should consider implementing a multisensory playground or a "BeautySphere," engaging them with a calendar of in-store pop-up activities and implementing a "roving endcap" as a cost-effective way to execute new ideas and highlight new products. Those were just some of the ideas that emerged Thursday evening during the Fashion Institute of Technology Class of 2011 Capstone presentations and graduation reception in New York.

CINCINNATI — Procter & Gamble's Charmin Sensitive was voted the best new bathroom tissue of 2011 in a study conducted by BrandSpark International and published in the Better Homes and Gardens magazine's third annual Best New Products Awards issue.

The third annual Best New Products Awards are part of the magazine's June issue. Charmin Sensitive will be featured among the 42 winning consumer products in the categories of health and beauty, food and household care.

CINCINNATI — Procter & Gamble has announced a new advertising campaign for its Pantene hair care brand, featuring actresses Eva Mendes and Naomi Watts.

Beginning in July, both women will appear in all elements of the brand's marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations campaigns.

Mendes will support the Breakage to Strength collection, while Watts will support the Flat to Volume collection.

SCOTTSDALE, Ariz. — During the National Association of Chain Drug Stores Annual Meeting, Procter & Gamble is showcasing several of its health and beauty brands, such as Old Spice, Fusion, CoverGirl and Pantene, as well as its efforts to further partner with retailers to bolster sales via its health and beauty studios.

Women who visit the P&G Him/Her Studio are able to indulge in such services as hair and makeup touch-ups, and guys can take advantage of grooming services.

Embrace diversity. You don’t have to be Leader to be a leader.


NEW YORK — Target once again has taken the top spot as the retailer with the strongest consumer brand equity, according to the latest Harris poll.

This marked the second consecutive year Target has led the way in the "value retail" category, with an increasing gap noted between the company and runner-up Walmart, according to the "2011 Harris Poll EquiTrend" study. Target led the way with a ranking of 74.1, while Walmart had a ranking of 70.8. The industry average in the value retail category was 67.3.

RANCHO DOMINGUEZ, Calif. — A rice brand has kicked off a global campaign that encourages families to eat healthier and come together for meals.

Uncle Ben's Begin with Ben campaign, which debuted in Europe and Canada earlier this year, has made its way to the United States. The campaign emphasizes home-cooked meals and simple solutions to make meals healthier by adding rice to a meal.

NEW YORK — The share of private-label brands and products will double to 50% by 2025, thanks to a continued emphasis made by retailers.

In a new report released by Rabobank's Food and Agribusiness Research division, author Sebastiaan Schreijen noted that national brands and smaller, secondary brands (referred to as "A" and "B" brands, respectively) will prompt an intense price competition and therefore will cause the private-label market to become chock-full of higher-quality "B"-brand products at lower prices.