Content about Brand

WHITE PLAINS, N.Y. — “Eating on the go doesn’t have to be a struggle,” is the sentiment from Sabra’s brand manager, Janice Greenwald, as the company unveiled a salsa and tortilla chip pack, the latest addition to their popular Grab N Go line.

Comprising of Sabra’s Homestyle Medium Salsa and Tostitos Bite Size Rounds tortillas, Sabra hopes this new product will be as popular as its Grab N Go cups of classic, roasted garlic and roasted red pepper hummus paired with pretzels that they’ve offered since 2005.

Products often fail before they ever find their way to market. Because our firm reviews more than 2,500 new health, beauty and wellness products, and sees approximately 13,000 packaging changes and line extensions annually, I’ve seen this firsthand.

CINCINNATI — Social media engagement between a consumer and brand drives both immediate and long-term sales increases, according to a study released Thursday by LoyaltyOne. The research constitutes a social media marketing breakthrough because it establishes the accountability link long sought by brands that have showered dollars on social media outlets while attempting to prove the return on investment to C-suite skeptics, the company stated.

WILTON, Conn. — Beiersdorf, the U.S. subsidiary of Beiersdorf AG — a global skin care company based in Hamburg, Germany — has announced the appointment of Bill Graham as president and general manager of Beiersdorf North America.

Graham previously served as president and general manager of Beiersdorf. His new role includes leadership of both the United States and Canadian business units.
 
Graham was promoted to the position of general manager of Beiersdorf in August 2011, after joining the company as VP sales in 2007.

CINCINNATI — Procter & Gamble’s mouthwash brand Scope is introducing new branding and packaging.

The brand’s new persona is described as “Courage Encouraged” — a tingly, fear-destroyer that freshens breath and provides consumers with “kiss-ready confidence.”

 NORTH LIMA, Ohio — Perfecta Products, the national manufacturer and distributer of Zim's consumer health products, on Wednesday announced the appointment of RedLetter as its public relations agency of record to oversee the company's national media outreach and social media strategy.

User engagement is critical to driving brand loyalty. Mobile gaming can offer a unique perspective on how consumer packaged goods firms can engage their consumers.

SPARKS, Md. — Old Bay has partnered with a smartphone and tablet application Blippar to offer consumers a new way to experience the brand.

Old Bay said when consumers download Blippar and "blip" Old Bay logos and packaging, it gives consumers access to 3-D interactive games, including Whack-A-Crab and Duckpin Bowling, as well as Old Bay recipes, such as snack mix, crispy wings, shrimp scampi and more. The brand's launch of Blippar marks the first use of this technology in the U.S. consumer products sector.

JACKSONVILLE, Fla. — Acosta Sales & Marketing and Wounded Warrior Project recently announced that more than 100 companies have signed on to support service members through the Wounded Warrior Project Believe in Heroes campaign, with more brands expected to join the campaign in the coming months.

To date, 53 brands — including Nestle, Brawny and Heinz — and 58 retailers — including, Harris Teeter, Ahold and Supervalu, among others — have signed on to support service members, with more expected to join in the coming months.

Prestige Brands earlier this year completed its acquisition of 17 GlaxoSmithKline brands. Drug Store News sat with Prestige SVP sales and marketing Tim Connors to discuss what’s next.


DSN: What is the next step? 


Tim Connors: Our strategic value creation plan consists of three components: 


Social media is an important component of ongoing brand marketing, as well as any advertising campaign for a drug store retailer or brand. Integrated communications have the most impact because earned, owned and paid media reinforce and amplify the message. All channels feed off each other; the more frequently a potential customer sees or hears about a brand or retailer, particularly in more than one context or venue, the more likely she is to remember and purchase.