Content about Brand

For niche brands, getting a foot in the door of mass market retail is no easy feat, and the stakes remain high as retailers have, in recent years, trimmed SKU counts and grown increasingly risk-adverse. Yet, at the same time, retailers remain on the hunt for a point of differentiation among a sea of “sameness.”

VENICE, Calif. — ZEFR, a software-as-a-service platform for brand and content management on YouTube, has announced that Procter & Gamble’s CoverGirl and Pantene brands will be the first partners in the pilot program for BrandID, its newest SaaS product.

ZEFR will demo BrandID to brands and agency partners attending the Cannes Lions International Festival of Creativity next week.

 WELLINGTON, Fla. — Embark Holdings, Inc. announced through its wholly owned subsidiary, Muscle Warfare, Inc., the launch of its elite sports nutrition brands at select GNC stores throughout the nation.

Understanding the needs of the multicultural marketplace, personal care company Sundial Brands, the maker of SheaMoisture, is working to take a new general market positioning at retail. Richelieu Dennis, founder and CEO of Sundial Brands, talked with Drug Store News about the brand's heritage and how it is catering to the needs of its customers.

DSN: What makes SheaMoisture unique and what has been key to the brand's success?

MARIETTA, Ga. — Meda Consumer Healthcare is quickly developing a reputation for re-energizing iconic brands across new consumer groups. They've done it with Feosol. And now they're looking to reinvent Geritol.

"Geritol is a beloved brand that has been in the market for 60-plus years and actually originally targeted stay-at-home moms in their 30s," explained Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer.

HIGHLANDS RANCH, Colo. — Similasan recently added three heavy hitters to its team, including Haley Ball as product manager, Dora Newlin as director of marketing and Kim Stark, who will direct Similasan's quality assurance and regulatory initiatives.

In addition to managing the Similasan brand across the United States and Canada, Ball works as the social media community manager for Similasan USA. Prior, she worked as market category manager for Coca-Cola.

Joel Carden, EVP of Pacific World, recently talked with Drug Store News about the high-growth nail category to share his insights on how retailers can successfully enter the at-home gel polish space and how Pacific World's gel polish technology, SensatioNail, is helping to fuel growth.

DSN: In looking at the data, it is clear that nail continues to be the star in cosmetics. Can you elaborate on the growth within the nail segment?

ENGLEWOOD CLIFFS, N.J. — Unilever on Thursday announced a new branding campaign behind SlimFast called "Get What You Really Want." 

The campaign, created by advertising firm the Bull Whitehouse, takes a humorous approach to weight loss communication. 

CLEVELAND — Reese Pharmaceutical on Thursday announced the development of its Old School brand, which will feature products that have been used for generations. The first offering in the new line will be Reese’s Old School Charcoal Capsules, a dietary supplement for the relief of intestinal gas and flatulence.  

The main ingredient, activated charcoal, is a highly recognized, proven remedy that adsorbs the toxins that cause flatus and gas, reducing after-meal discomfort. 

PALM CITY, Fla. — GelStat Corporation on Monday announced that it has retained List Services Corp. to manage all branding and marketing efforts for GelStat Corporation and its products, GelStat Migraine and GelStat Sleep. LSC is a direct marketing agency that has evolved from a list management and brokerage house into a full service solution.

ENGLEWOOD CLIFFS, N.J. — Unilever has mostly completed its sale of the Skippy peanut butter brand to Hormel Foods, the company said Friday.

The conglomerate said it had completed the $700 million sale of the global business, except for China, where it remains subject to regulatory approval and is expected to close later this year.

The two companies announced the deal on Jan. 3, including the brand's trademarks and two factories, in the United States and China.

Walmart recently announced that it would source $50 billion of the products sold in its stores in the United States over the next 10 years, according to a report in USA Today.