Content about Brand

January 29, 2014

Ken Martindale, president and COO of Rite Aid, discussed the challenges involved and the careful process behind the reinvention of a brand, and shared the story of Rite Aid’s own reinvention as a company — and the decisions and strategies its leaders put in place to drive that transformation — at a special one-day summit co-hosted by The Drug Store News Group and the Mack Elevation Forum in August.

“How many of you are with a company that has come to the realization that the way you’re currently structured or the way you’re positioned simply isn’t enough in today’s marketplace; or that the products and services you’re providing are not as relevant to the changing consumer as they once were?” That was a key question Ken Martindale, president and COO of Rite Aid, had for attendees of a special one-day summit co-hosted by The Drug Store News Group and the Mack Elevation Forum in August. And nearly every hand in the room was raised in the air.

May 2, 2013

DSN caught up with Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer Healthcare, to talk about what the company is doing to breathe new life into Geritol — a brand that resonates more with baby boomers — to better appeal to today’s 30-somethings.

AUDIO Q&A: DSN caught up with Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer Healthcare as the company will be revitalizing the iconic supplement brand Geritol — a brand that resonates more with baby boomers today — to better appeal to today’s 30-somethings. Topalli spoke about what the company is doing to breathe new life into this old brand.

May 17, 2012

Recent industry trends surrounding niche brands have elevated the role that business development organizations, master brokers, regional brokers and sales and marketing consultants play in helping to bring niche brands to market, stay on shelf and garner the greatest ROI from their marketing spend. To gain greater insight into how these industry professionals are helping niche brands find success at retail, DSN hosted a virtual roundtable discussion with some of today’s leading players.

For niche brands, getting a foot in the door of mass market retail is no easy feat, and the stakes remain high as retailers have, in recent years, trimmed SKU counts and grown increasingly risk-adverse. Yet, at the same time, retailers remain on the hunt for a point of differentiation among a sea of “sameness.”

May 24, 2011

Happy days are here again! Consumer confidence rebounded 1.6 points in April from a dip in March, according to the Consumer Confidence Index, despite the fact that high-gas-price stories are dominating the airwaves. That suggests consumers may be willing to try new things again — in other words, to buy something new — and that is excellent news for niche manufacturers. In this annual report, DSN calculates the value of niche brands.

Happy days are here again! Consumer confidence rebounded 1.6 points in April from a dip in March, according to the Consumer Confidence Index, despite the fact that high-gas-price stories are dominating the airwaves. That suggests consumers may be willing to try new things again — in other words, to buy something new — and that is excellent news for niche manufacturers. In this annual report, DSN calculates the value of niche brands.

Click below to download the PDF of the Top 150 Annual Niche Brands Report.

April 22, 2014

Galderma’s Cetaphil brand of skin care products has launched its first fully integrated consumer marketing campaign.

FORT WORTH, Texas — Galderma’s Cetaphil brand of skin care products has launched its first fully integrated consumer marketing campaign.

The Gentle Power campaign, created by the brand's new agency of record Cramer-Krasselt, highlights the Cetaphil product formulations that are both gentle and effective for all skin types. The TV, print and digital advertisements focus on the skin, paired with statements that demonstrate how women balance the demands of their day-to-day lives with how Cetaphil products balance the day-to-day demands on their skin.

April 21, 2014

The introduction of store-brand products over the past decade changed the competitive landscape in most categories, with year-over-year growth outpacing national brands.

The introduction of store-brand products over the past decade changed the competitive landscape in most categories, with year-over-year growth outpacing national brands. Given this, it is critical that manufacturers and retailers utilize analysis and insights to maximize opportunities for growth and anticipate an increasingly dynamic marketplace. There are clear trends emerging across many segments, with a strong store-brand presence.

April 18, 2014

Good news for manufacturers and retailers: Millennials are, in fact, brand loyal. That’s according to a new survey of Millennial consumers from marketing data provider Adroit Digital, which found that 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

But there’s a catch.

Good news for manufacturers and retailers: Millennials are, in fact, brand loyal. That’s according to a new survey of Millennial consumers from marketing data provider Adroit Digital, which found that 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

But there’s a catch.

April 16, 2014

Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

NEW YORK — Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

April 11, 2014

Men’s grooming brand American Crew has announced the return of company founder David Raccuglia as a key creative consultant.

DENVER — Men’s grooming brand American Crew has announced the return of company founder David Raccuglia as a key creative consultant.

In his new role, Raccuglia will take his place behind the camera as the photographer of American Crew, and will lead additional photography projects with other Revlon brands. He will use his category expertise with the marketing and education teams to further the brand's commitment to innovation and imagery for both American Crew and Style Masters, a Revlon professional brand.

April 8, 2014

Navarro Discount Pharmacy's chief marketing and merchandising officer Cristy Leon-Rivero and VP operations Vince Urrutia spoke earlier this week at Hispanicize 2014, the largest annual event in the nation for Latino trendsetters and newsmakers.

MIAMI — Navarro Discount Pharmacy's chief marketing and merchandising officer Cristy Leon-Rivero and VP operations Vince Urrutia spoke earlier this week at Hispanicize 2014, the largest annual event in the nation for Latino trendsetters and newsmakers.

March 19, 2014

Pillsbury, a brand from J.M. Smucker Co., is adding some colorful touches to its line of Funfetti Cupcake and Cake mixes with the introduction of four new varieties. The brand's Funfetti Frostings will also get two new additions.

ORRVILLE, OH — Pillsbury, a brand from J.M. Smucker Co., is adding some bold touches to its line of Funfetti Cupcake and Cake mixes with the introduction of four new varieties. The brand's Funfetti Frostings also will get two new additions. The eye-catching baking mixes and frostings can be mixed and matched to create eye-catching treats for friends and family, the company said.

The four new cupcake and cake mixes include:

March 11, 2014

Navarro Discount Pharmacy is celebrating the two-year anniversary of its private-label brand Vida Mia, which targets Hispanics across a variety of categories with bilingual product packaging and ingredients in English and Spanish.

MIAMI — Navarro Discount Pharmacy is celebrating the two-year anniversary of its private-label brand Vida Mia, which targets Hispanics across a variety of categories with bilingual product packaging and ingredients in English and Spanish.

During the last two years, Vida Mia has sold more than 7 million product units comprised of approximately 1,000 SKUs. Approximately 4% in sales growth is expected annually for the next 1 to 3 years.

March 5, 2014

Parfums de Coeur, the maker of the Calgon bath and beauty brand, is gearing up for spring with new scents, beauty bar soap products, revamped packaging and a new ad campaign.

DARIEN, Conn. — Parfums de Coeur, the maker of the Calgon bath and beauty brand, is gearing up for spring with new scents, beauty bar soap products, revamped packaging and a new ad campaign.
 

February 24, 2014

While retailers have historically used the “multichannel” approach to reach consumers, the rapidly growing focus on the consumer and integrated, customer-focused technology has paved way for a “total retail” experience, according to a new report by PricewaterhouseCoopers.

NEW YORK — While retailers have historically used the “multichannel” approach to reach consumers, the rapidly growing focus on the consumer and integrated, customer-focused technology has paved way for a “total retail” experience, according to a new report by PricewaterhouseCoopers.
 

February 18, 2014

As many retailers continue to expand the presence of store brand products because of the high retailer margin percent these products offer, it is important to pause and consider what is the optimal balance of national brands and store brand that will drive overall business results for the retailer.

As many retailers continue to expand the presence of store brand products because of the high retailer margin percent these products offer, it is important to pause and consider what is the optimal balance of national brands and store brand that will drive overall business results for the retailer.

January 30, 2014

Former Coca-Cola executive Scott Young has joined Hallmark Cards as VP strategic relationships and business development.

KANSAS CITY, Mo. — Former Coca-Cola executive Scott Young has joined Hallmark Cards as VP strategic relationships and business development.

He succeeds longtime Hallmark VP Vince Burke, who retires Jan. 31 after more than 30 years with the company.

January 28, 2014

Procter & Gamble announced on Tuesday that it is launching a line of innovative, exciting flavors under a new brand that clearly is aiming to take some wind out of the sails of the upstart Hello brand.

CINCINNATI — Procter & Gamble announced on Tuesday that it is launching a line of innovative, exciting flavors under a new brand that clearly is aiming to take some wind out of the sails of the upstart Hello brand.  

The new Crest Be line of toothpastes combines unexpected flavors — Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest — with cavity protection, cleaning, fresh breath and whitening benefits.

January 24, 2014

Anti-aging skin care brand dr. brandt is launching a national advertising campaign — the first in brand history — to introduce its new Do Not Age pearl serum.

NEW YORK — Anti-aging skin care brand dr. brandt is launching a national advertising campaign — the first in brand history — to introduce its new Do Not Age pearl serum.

The advertisement will debut across national magazines and will highlight the power of dr. brandt’s Duo Pearl technology integral to the DNA pearl serum.

January 16, 2014

Beiersdorf AG, whose brands include Nivea and Eucerin, recorded sales growth in all its business segments in 2013.

HAMBURG, Germany — Beiersdorf AG, whose brands include Nivea and Eucerin, recorded sales growth in all its business segments in 2013.

January 9, 2014

As a brand that got into the business on the ground floor, blu is positioned to continue its role as a major player in the electronic cigarette category.

GREENSBORO, N.C. — As a brand that got into the business on the ground floor, blu is positioned to continue its role as a major player in the electronic cigarette category. “The electronic cigarette category is seeing a rapid growth in awareness, trial and usage among adult smokers,” said blu eCigs president Jim Raporte. “As consumer awareness and product trial continue to grow, blu eCigs expects to maintain its market leadership position and contribute to the responsible development of the product.”

January 6, 2014

Kleenex brand is partnering with fashion industry icon Isaac Mizrahi to produce four new designs for the Kleenex Expressions line of products.

DALLAS — In celebration of its 90th anniversary, Kleenex brand is partnering with fashion industry icon Isaac Mizrahi to produce four new designs for the Kleenex Expressions line of products. 

December 26, 2013

The growth of store brands continues to outpace national brands. However, there is a role for both national brands and store brands at retail.

The growth of store brands continues to outpace national brands. However, there is a role for both national brands and store brands at retail. Today, many retailers and manufacturers are struggling to understand what is the right combination of national brands and store brands, what should the price gap be between the two and how do the various national brand and store brand strategies impact the retailers’ total gross margin, market share and category growth.

December 23, 2013

As Seen On TV, a multichannel distributor of products in such areas as kitchen, outdoor, electronics and clothing, announced that it signed a memorandum of understanding to acquire Infusion Brands International, the marketer behind the renowned "Dual" brand and the strategic partner of Ronco Holdings.

CLEARWATER, Fla.— As Seen On TV — a multichannel distributor of products in such areas as kitchen, outdoor, electronics and clothing — on Monday announced that it signed a memorandum of understanding to acquire Infusion Brands International, the marketer behind the renowned "Dual" brand and the strategic partner of Ronco Holdings.

December 18, 2013

Kiss Products, manufacturers and global distributors of nail products, introduced their new logo and packaging, further reinforcing the brand's position as a leader in the industry, the company said.

PORT WASHINGTON, N.Y. — Kiss Products, manufacturers and global distributors of nail products, introduced their new logo and packaging, further reinforcing the brand's position as a leader in the industry, the company said. The refreshed brand image portrays a woman who is self-asertive, influential, innovative and trend-savvy.  

December 9, 2013

Dead Sea mineral-based skin care brand Ahava has appointed Beth Ann Catalano as president of Ahava North America, effective Jan. 1, 2014.

NEW YORK — Dead Sea mineral-based skin care brand Ahava has appointed Beth Ann Catalano as president of Ahava North America, effective Jan. 1, 2014.

Catalano succeeds Elana Drell-Szyfer, who recently joined the ranks at Kenneth Cole Productions.