Content about Brand valuation

May 22, 2012

Walmart topped the list of retailers on the BrandZ Top 100 Most Valuable Global Brands, according to a study commissioned by WPP Group and conducted by Millward Brown Optimor.

NEW YORK — Walmart topped the list of retailers on the BrandZ Top 100 Most Valuable Global Brands, according to a study commissioned by WPP Group and conducted by Millward Brown Optimor.

The BrandZ Top 100 Most Valuable Global Brands study identifies and ranks the world's most valuable 100 brands by their dollar value, an analysis based on financial data combined with consumer measures of brand equity.

February 21, 2012

While Walmart maintained the No. 1 position on Interbrand's "U.S. Most Valuable Retail Brands" list for 2012, several other retailers are moving up the ranks.

DAYTON, Ohio — While Walmart maintained the No. 1 position on Interbrand's "U.S. Most Valuable Retail Brands" list for 2012, several other retailers are moving up the ranks.

Although Walmart touts a value that's more than $139 billion, this year also marked a 2% decrease for the big box retailer, Interbrand said. Second on this year's list was Target, which holds a value of $23 billion, a 1% increase over last year.

October 17, 2011

Kellogg recently was recognized for the strength of its company, its brands and corporate responsibility efforts.

BATTLE CREEK, Mich. — Kellogg recently was recognized for the strength of its company, its brands and corporate responsibility efforts.

Honors this year for Kellogg included:

  • Interbrand Annual Top 100 Global Brands: Kellogg ranked No. 34. Interbrand said that brand value is assessed by financial performance of the branded products or services, the role of the brand in the purchase decision process, and the strength of the brand to continue to secure earnings for a company;

April 1, 2011

Some of the nation's most popular retailers earned a spot on Interbrand's annual ranking of the 50 most valuable U.S. retail brands.

NEW YORK — Some of the nation's most popular retailers earned a spot on Interbrand's annual ranking of the 50 most valuable U.S. retail brands.

Walmart topped the list, with Target coming in the No. 2 spot, while CVS/pharmacy, Walgreens and Sam's Club respectively earned the fifth, sixth and seventh spots.

Other retailers on the list included Publix, Dollar General, Costco, Whole Foods and Family Dollar.

March 18, 2010

A global branding consultancy firm released its "most valuable brands" report last week, naming two...