Content about Brand management

May 9, 2013

Similasan recently added three heavy hitters to its team, including Haley Ball as product manager, Dora Newlin as director of marketing and Kim Stark, who will direct Similasan's quality assurance and regulatory initiatives.

HIGHLANDS RANCH, Colo. — Similasan recently added three heavy hitters to its team, including Haley Ball as product manager, Dora Newlin as director of marketing and Kim Stark, who will direct Similasan's quality assurance and regulatory initiatives.

In addition to managing the Similasan brand across the United States and Canada, Ball works as the social media community manager for Similasan USA. Prior, she worked as market category manager for Coca-Cola.

April 10, 2013

New OxiClean 2in1 boosts stain-fighting detergent

OxiClean, a trademark of Church and Dwight, has launched a new 2-in-1 laundry booster designed to clean tough stains and help protect the intensity of colors.

EWING, N.J. — OxiClean, a trademark of Church and Dwight, has launched a new 2-in-1 laundry booster designed to clean tough stains and help protect the intensity of colors.

March 29, 2013

Study finds mass merchandiser private-label foods, beverages rival national brands

Walmart and Target are ramping up offerings of private-label products directed at multicultural and health-conscious consumers, according to a new study.

ROCKVILLE, Md. — Walmart and Target are ramping up offerings of private-label products directed at multicultural and health-conscious consumers, according to a new study.

The findings were part of a study by market research firm Packaged Facts on mass merchandisers, "The Supercenter Grocery Shopper: U.S. Consumer Patterns at Walmart, Target, Meijer and Fred Meyer." The report noted that mass merchandisers in recent years have marketed private-label food and beverage products that rival those of national brands in price, value and quality.

January 25, 2013

Beiersdorf 'on track' in 2012

Global beauty company Beiersdorf — whose brands include Nivea, Eucerin and La Prairie — reported that it saw “consistent growth in 2012.”

HAMBURG, Germany — Global beauty company Beiersdorf — whose brands include Nivea, Eucerin and La Prairie — reported that it saw “consistent growth in 2012.”

November 16, 2012

GNC product partner and AquaHydrate board member Mark Wahlberg heralds new sports drink distribution

In the wake of a summer rebranding campaign aimed at active, health-conscious consumers, AquaHydrate on Thursday announced expansion of its distribution through GNC.

LOS ANGELES — In the wake of a summer rebranding campaign aimed at active, health-conscious consumers, AquaHydrate on Thursday announced expansion of its distribution through GNC.

The AquaHydrate line offers consumers "Supercharged Hydration," a combination of key electrolytes and alkalinity that helps restore balance to the body. While many sports and vitamin drinks hover around a 4 pH (relatively acidic) and most bottled water between 7 and 7.5 (pH neutral), AquaHydrate stands at a pH value of more than 9 (relatively alkaline).

October 26, 2012

Categories in which shoppers prefer brand over PL spells opportunity for store brand development

In today's give-'em-what-they-want style of merchandising, in a market where savvy, omni-channel consumers can customize the what, when and where of the purchase, private label more and more ascends from being considered the cheapest product offering to being the best value product offering.

WHAT IT MEANS AND WHY IT'S IMPORTANT — In today's give-'em-what-they-want style of merchandising, in a market where savvy, omni-channel consumers can customize the what, when and where of the purchase, private label more and more ascends from being considered the cheapest product offering to being the best value product offering.

October 25, 2012

Study: Shoppers opt for private label over brands across specific categories

Although 77% of general shoppers compare store brands to brand names, 90% of women compare both regularly, according to a shopper behavior study conducted by The Integer Group and M/A/R/C Research that was published Thursday in The Checkout.

DENVER — Although 77% of general shoppers compare store brands to brand names, 90% of women compare both regularly, according to a shopper behavior study conducted by The Integer Group and M/A/R/C Research that was published Thursday in The Checkout.

October 18, 2012

NPD Group: Niche, jewelry scents helped fuel prestige fragrance sales YTD

Market research company the NPD Group has announced that the prestige fragrance industry showed solid sales of $1.6 billion in U.S. department stores — up 7% year-to-date (January to September 2012) — with men’s fragrance sales growing slightly faster than women’s.

PORT WASHINGTON, N.Y. — Market research company the NPD Group has announced that the prestige fragrance industry showed solid sales of $1.6 billion in U.S. department stores — up 7% year-to-date (January to September 2012) — with men’s fragrance sales growing slightly faster than women’s.

September 7, 2012

Lessons from mobile gaming applied to CPG brand engagement

User engagement is critical to driving brand loyalty. Mobile gaming can offer a unique perspective on how consumer packaged goods firms can engage their consumers.

May 16, 2012

Getting niche brands on the shelf

To gain greater insight into how industry professionals are helping niche brands find success at retail, Drug Store News hosted a virtual roundtable discussion with some of today’s leading players.

For niche brands, getting a foot in the door of mass market retail is no easy feat, and the stakes remain high as retailers have, in recent years, trimmed SKU counts and grown increasingly risk-adverse.

November 28, 2011

How to activate consumers to purchase

There’s been discussion for years about the “moment of truth” and whether the ultimate — and final — purchase decision is made at the shelf.

There’s been discussion for years about the “moment of truth” and whether the ultimate — and final — purchase decision is made at the shelf. Shopper behavior in a store has been studied, analyzed, hypothesized and debated. Some would argue there is too much stimuli at the shelf, others not enough. Some may suggest that retail pricing is the key deciding factor. Perhaps it’s category assortment, in-stock condition or shelf-edge signage. Still others suggest competitive positioning is the key determinant.

August 8, 2011

Black Radiance names new brand manager

Black Radiance, a Markwins beauty brand, has hired Robyn Turner as its newest brand manager.

CITY OF INDUSTRY, Calif. — Black Radiance, a Markwins beauty brand, has hired Robyn Turner as its newest brand manager.

Turner’s key responsibilities will include portfolio management, product development, promotional program development, in-store merchandising, online programs and marketing financials, to extend Black Radiance’s leadership in ethnic cosmetics.

April 27, 2011

OTC Perspectives to honor top marketers

OTC Perspectives magazine on Tuesday named its third annual list of "Top OTC/HBA Marketers of the Year."

VERONA, N.J. — OTC Perspectives magazine on Tuesday named its third annual list of "Top OTC/HBA Marketers of the Year."

Marketers of over-the-counter products and health-and-beauty aids will be honored at a celebratory luncheon on May 10 during the OTC/HBA National Conference.

March 22, 2010

IRI becomes SymphonyIRI

Information Resources Inc. on Tuesday announced a name change — to SymphonyIRI Group — to...