Content about Botany

SUPPLIER NEWS — JocottBrands, a developer and marketer of branded consumer products, has introduced its new Argan Magic hair care line exclusively at CVS/pharmacy. The products are made with Argan Oil, a natural oil that is native to Morocco and derived from the crushed fruit and nuts of the Argan tree. The trio of Argan Magic products includes Intensive hair oil, Nourishing hair cream and Restorative hair mask. Prices are $7.99 to $9.99.



CHICAGO — A new antioxidant soft drink has arrived in 12-oz. Rexam Sleek cans.

Rainforest Cola is a 100%-natural, antioxidant soft drink with real cola taste. The 30-calorie beverage features such ingredients as acai, green tea, ginseng, guarana, stevia, natural sugars and kola nut.

Rainforest Cola is available through select retailers in New York, Massachusetts, Georgia, Tennessee, Kentucky, North Carolina and Wisconsin with plans to drive steady and strategic growth nationwide.

NEW YORK — Aubrey Organics, a maker of natural hair, skin and body care products, introduced in November new fragrances for its shave formula and glycogen protein balancing shampoo and conditioner.

For a silky-smooth shave, there's the new crème de la shave. The moisturizing formulas are available in five natural scents, including the new white tea and citrus and pomegranate scents. They join the existing lineup of toasted almond, orange cream and raspberry honey.

CINCINNATI Procter & Gamble's CoverGirl is launching in January its new NatureLuxe makeup collection, which includes NatureLuxe silk foundation and NatureLuxe gloss balm.

The NatureLuxe silk foundation contains hints of natural jojoba and rosehip extracts along with cucumber water, which is a lighter alternative to a heavier-feeling emollient. The formula is oil-free and paraben-free and contains SPF 10.

The foundation is available in 14 different shades, each with a suggested retail price of $11.99.

VANCOUVER, Canada Leading Brands will roll out its TrueBlue 100% juices across Canada and the West Coast of the United States.

Each TrueBlue beverage is filled with antioxidant-rich 100% superfruit juices. The juices initially are available in 46-oz. PET bottles in three flavors: wild blueberry, wild blueberry and pomegranate, and wild blueberry and blackberry.

COLD SPRING HARBOR, N.Y. —Cirrus Healthcare Products recently announced the launch of Tinnitex, one of the first ear care products designed to help relieve tinnitus, otherwise known as ringing in the ears. The new product is scheduled to ship in the first half of 2011.

AUSTIN, Texas Genesis Today is rolling out a new line of superfruit juices, developed in partnership with Walgreens.

Genesis Today's Boost line of juices are nutrient-rich and are available in acai berry and pomegranate berry with resveratrol, and will be available at Walgreens stores nationwide.

FOSTER CITY, Calif. The FRS Co. has enhanced its ready-to-drink beverage line, Healthy Energy.

The single-serve drinks, available in 11.5-oz. cans, now feature a fresh new look and taste, containing the FRS-patented blend of the powerful all-natural antioxidant quercetin, seven essential vitamins and green tea extract. The newly packaged line is available in apricot nectarine and orange flavors sweetened with stevia, as well as low-calorie wild berry, peach mango, citrus pomegranate and orange flavors.

ROME, N.Y. A new brand of Mediterranean olive oil that features a pop-up pourer has hit store shelves.

Olivari premium olive oils are ideal for cooking, offering a subtle, fruity aroma and fresh flavor that reflects the authentic Mediterranean diet and provides a perfect substitute for butter, margarine, cooking fats and high-calorie dressings.