Content about Boost

September 6, 2013

Focus Boost on Friday announced the launch of its signature brand into the U.S. market. A national advertising campaign in support of the launch will kick off in the pages of Psychology Today, the company added.

NEW YORK — Focus Boost on Friday announced the launch of its signature brand into the U.S. market. A national advertising campaign in support of the launch will kick off in the pages of Psychology Today, the company added. 

June 25, 2013

Vega, previously Sequel Naturals, on Tuesday announced the launch of Vega Sport Sugar-Free Energizer, a supplement that provides an energy boost along with enhanced mental clarity that is low on calories and carbohydrates.

BURNABY, Canada — Vega, previously Sequel Naturals, on Tuesday announced the launch of Vega Sport Sugar-Free Energizer, a supplement that provides an energy boost along with enhanced mental clarity that is low on calories and carbohydrates.

"We created the new Sugar-Free Energizer as a 5-calorie version of the original for those who don't need sustained fuel for their workout but would still benefit from a boost in energy and mental clarity," stated Vega founder Brendan Brazier.

March 26, 2012

Beauty is “plugging in,” a trend that is set to drive innovation in the year ahead, according to recent research by Mintel Beauty and Personal Care.


Beauty is “plugging in,” a trend that is set to drive innovation in the year ahead, according to recent research by Mintel Beauty and Personal Care.


“We’re seeing this trend manifest itself in several ways,” stated Nica Lewis, global skin care analyst at Mintel. “From the next generation of at-home beauty devices that harness energy and light to new ingredients that boost cellular energy, beauty brands are giving consumers more power and vitality for better results.”


November 8, 2011

Nestlé Healthcare Nutrition on Tuesday launched an enhanced bottle design across its Boost Complete Nutritional Drink line that's grip-friendly, lightweight and that features a no-foil, easy-to-open top.

FLORHAM PARK, N.J. — Nestlé Healthcare Nutrition on Tuesday launched an enhanced bottle design across its Boost Complete Nutritional Drink line that's grip-friendly, lightweight and that features a no-foil, easy-to-open top.

October 19, 2011

It may be time to start carving out more real estate for single-serve energy shots, or more appropriately for the food, drug and mass channel two-packs and four-packs of shots.

It may be time to start carving out more real estate for single-serve energy shots, or more appropriately for the food, drug and mass channel two-packs and four-packs of shots. Living Essentials can be credited with creating the category, and between its 5 Hour Energy and 5 Hour Energy Extra Strength, the company still drives the category with an 82.1% dollar share, according to SymphonyIRI Group data for the 52 weeks ended Sept. 4 across food, drug and mass (excluding Walmart).


September 27, 2011

LiveWire Energy on Tuesday announced the line extension of its energy chews with three new flavors: cinnamon fire, sour apple and dark roast coffee.

ANAHEIM, Calif. — LiveWire Energy on Tuesday announced the line extension of its energy chews with three new flavors: cinnamon fire, sour apple and dark roast coffee. LiveWire Energy chews are a portable and pocket-sized alternative to energy drinks or shots.

August 31, 2011

Star Scientific on Tuesday launched Anatabloc, a dietary supplement formulated to support the immune system.

GLEN ALLEN, Va. — Star Scientific on Tuesday launched Anatabloc, a dietary supplement formulated to support the immune system.

Anatabloc contains the dietary ingredient anatabine citrate, an alkaloid found in a variety of plants in the Solanaceae family, including the tobacco plant, as well as in eggplant, green peppers and green tomatoes. Anatabine citrate, combined with vitamins A and D3, is believed to assist the body in maintaining anti-inflammatory support, the company stated.

July 20, 2011

Nestlé HealthCare Nutrition on Tuesday announced a new look for its venerable Boost nutritional beverage line featuring a grip-friendly bottle design that is lightweight and a no-foil, easy-to-open top.

FLORHAM PARK, N.J. — Nestlé HealthCare Nutrition on Tuesday announced a new look for its venerable Boost nutritional beverage line featuring a grip-friendly bottle design that is lightweight and a no-foil, easy-to-open top.

February 3, 2011

Second-quarter revenue for Cardinal Health rose 2%, thanks in part to its acquisition of pharmaceutical distributor Kinray.

DUBLIN, Ohio — Second-quarter revenue for Cardinal Health rose 2%, thanks in part to its acquisition of pharmaceutical distributor Kinray.

Revenue for the quarter ended Dec. 31, 2010, totaled $25.4 billion, compared with the prior-year period. Similarly, Cardinal Health's earnings per share from continuing operations jumped 21% to 69 cents.

January 18, 2011

Colin Mackenzie has been appointed the new president of GlaxoSmithKline Consumer Healthcare North America. Mackenzie succeeds Roger Scarlett-Smith, who is relocating to London to become president of GSK Consumer Healthcare Europe.

PITTSBURGH — Colin Mackenzie has been appointed the new president of GlaxoSmithKline Consumer Healthcare North America. Mackenzie succeeds Roger Scarlett-Smith, who is relocating to London to become president of GSK Consumer Healthcare Europe.

Mackenzie has been directing the U.S. oral care business since 2007. Under the leadership of MacKenzie, the business accelerated its net sales growth rate, acquired the leading dry mouth product, Biotene, in 2008, and claimed the No. 1 toothpaste SKU in the United States (Sensodyne Extra Whitening).

January 5, 2011



Dollar sales for energy drinks were up 8.2% in drug stores for the 52 weeks ended Oct. 31, 2010, according to SymphonyIRI Group. Energy shot dollar sales in the channel fared even better, with sales surging nearly 12% for the same period.


Despite occasional controversy, demand remains strong for the beverages, and the segment is poised to become even more significant as its appeal broadens beyond its original target consumer group.


November 11, 2010

Eboost on Thursday launched its super berry liquid shot, formulated with a host of vitamins,...

NEW YORK Eboost on Thursday launched its super berry liquid shot, formulated with a host of vitamins, minerals and antioxidants, including vitamins C, D, B6 and B12, folic acid, niacin, selenium, chromium, zinc and green tea. The 15-calorie beverage also is formulated with nutrient-rich superfruits, including pure extracts of blueberry, blackberry, pomegranate, mango, acai, maqui berry and grapeseed.