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PHILADELPHIA — Boiron owner Michèle Boiron flew over from France in April to host a pair of lectures on the benefits of homeopathy. The brand is celebrating 30 years in the United States. In that time, Boiron has carved out a big niche with its Oscillococcinum flu treatment.
Drug Store News caught up with Laurie Demeritt of the Hartman Group and Boiron’s Alissa Gould to discuss Boiron’s latest homeopathy use survey.