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NEW YORK — Coty’s Sally Hansen beauty brand is gearing up for spring 2012 with an array of new nail color products that promise high-impact bling, diamond strength and a porcelain-smooth finish.

Beauty mavens who want nails with high-impact bling will love Gem Crush Nail Color. The new nail color promises to deliver full-coverage, high-intensity glitter for a multidimensional manicure that glimmers. The collection will be available in eight shades, priced at $6.95 each.


The opportunity across insoles continues to be a direct appeal to that female shopper. Manufacturers have long acknowledged that the female head-of-household historically has been the primary purchaser in this category, even when most of the insole products were skewed decidedly toward fitting within a man’s shoe.


NEW YORK — Nail care brand Essie Cosmetics is making its mark on Mercedes-Benz Fashion Week for spring 2012 by creating exclusive backstage nail looks.

The Essie team, and founder and creative director Essie Weingarten, will lend beauty expertise throughout the week. Essie will collaborate with such designers as DKNY, DKNY AMEX, Pamela Love, L.A.M.B., Zac Posen, Carolina Herrera and Tory Burch. Essie also is working with Haven Spa to provide color inspiration for Prism, Edun, Rebecca Minkoff and Preen. Chado Ralph Rucci also will use Essie nail color in its fashion show.

Nail color continues to be a rock star in the beauty aisle, as many women have forgone the pricey salon and embraced the do-it-yourself trend, and as manufacturers increasingly launch innovative nail products.


“Lending a strong hand to the success of the makeup category was nail polishes, which [were] up by 20.4% in 2010 due to new product activity ad­apted to achieving at-home salon results and easy application,” consulting and research firm Kline & Co. recently stated in its Cosmetics & Toiletries USA 2010 report.


NEW YORK — Nail treatment company Nutra Nail has announced the launch of two new products — Instant Smudge Repair and Flex-Shield nail hardener.

Nutra Nail Instant Smudge Repair brushes away smudged, nicked, smeared or dented polish. Just brush over the manicure mishap and instantly restore polish to a smooth, shiny finish without removal or reapplication of polish, the company stated.

It’s no secret that the economic crunch helped to spur the sales of nail products in 2009—especially nail color—and that trend is expected to continue as women still are likely to forgo the pricey salon and embrace the do-it-yourself trend.