Content about Body grooming

March 27, 2013

Edge is striving to change the way men shave with the launch of Edge Body Shave Cream and Edge Ultimate Shave Gels.

SHELTON, Conn. — Edge is striving to change the way men shave with the launch of Edge Body Shave Cream and Edge Ultimate Shave Gels. 

Edge Body is the first men's shave cream designed specifically for the increasing body grooming trend, and Edge Ultimate is a 6-in-1 shave gel designed for the modern man who wants to take care of his skin without spending extra time in front of the mirror, the company stated.

February 17, 2012

Men’s body grooming has grown in popularity, especially among the younger generation, resulting in growth in the men’s grooming/shaving scissors segment at mass.

Men’s body grooming has grown in popularity, especially among the younger generation, resulting in growth in the men’s grooming/shaving scissors segment at mass. According to data from SymphonyIRI Group, the category grew nearly 26% 
to more than $103 million for the 12 weeks ended Jan. 22 at food, drug and mass (excluding Walmart). The segment will likely continue to grow as manufacturers develop new innovative products, such as Clio Designs’ Hypergroom Body Groomer, a triple blade, battery-operated body groomer.

 

 

January 19, 2012

Clio Designs, which launched in 2004 its longneck DIY cordless rechargeable body shaver, is aiming to revolutionize the men’s body grooming industry yet again with the introduction of its new Hypergroom Body Groomer.

BOSTON — Clio Designs, which launched in 2004 its longneck DIY cordless rechargeable body shaver, is aiming to revolutionize the men’s body grooming industry yet again with the introduction of its new Hypergroom Body Groomer.

The Hypergroom Body Groomer is a triple-blade, battery-operated body groomer for bi-directional trimming and shaving, complete with three trimming guides for various hair lengths. It features an ergonomic design for tackling all body zones.