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July 18, 2012

As part of the Executive Viewpoint Series, DSN talked to Dan Mack — DSN expert blogger, EVP strategic sales at The Swanson Group and managing director of Mack Elevation Forum — discusses his unique perspective on what suppliers should focus on when engaging with retailers and what "blind spots" they should be wary of.

AUDIO Q&A: As part of the Executive Viewpoint Series, DSN talked to Dan Mack — DSN expert blogger, EVP strategic sales at The Swanson Group and managing director of Mack Elevation Forum — who discussed his unique perspective on what suppliers should focus on when engaging with retailers, and what "blind spots" they should be wary of.

February 24, 2014

Health Mart, a community franchise of more than 3,100 independently owned pharmacies across all 50 states, last week got the word out about its Champions of Care Challenge through the mommy blogger network in sponsored posts from the Niche Parent Network & Conference.

SAN FRANCISCO — Health Mart, a community franchise of more than 3,100 independently owned pharmacies across all 50 states, last week got the word out about its Champions of Care Challenge through the mommy blogger network in sponsored posts from the Niche Parent Network & Conference. 

January 13, 2012

Lean Pockets has teamed up with gossip blogger Perez Hilton to offer consumers the chance to "live famously."

ENGLEWOOD, Colo. — Lean Pockets has teamed up with gossip blogger Perez Hilton to offer consumers the chance to "live famously."

July 7, 2011

Hyland’s will be bringing its Hyland’s Baby Teething tablets back to the market after a brief hiatus with a few changes to the product, one of which is a child-resistant cap. As part of the relaunch, the company is tapping into its enthusiastic mommy blogger fan base on Facebook.

Hyland’s will be bringing its Hyland’s Baby Teething tablets back to the market after a brief hiatus with a few changes to the product, one of which is a child-resistant cap. As part of the relaunch, the company is tapping into its enthusiastic mommy blogger fan base on Facebook. For example, Hyland’s recently put out a call to all Facebook friends for help on developing its advertising message when it does come back to market. The product is expected to retail for a suggested $8.99 when it returns to shelves.

June 14, 2011

According to a post Monday from extreme couponer and Walgreens fan Christie Hardcastle, American Baby magazine is shipping out a Walgreens Infant Care Booklet mailer to subscribers.

LAKE WORTH, Fla. — According to a post Monday from extreme couponer and Walgreens fan Christie Hardcastle, American Baby magazine is shipping out a Walgreens Infant Care Booklet mailer to subscribers.

“I wrote about these being mailed out in February but it looks like some of you might be getting this mailer again!” blogged Hardcastle. The mailer contains coupons for Nursery Water and Earth’s Best baby food, among other products, Hardcastle reported.

May 19, 2011

Twizzlers has tapped bloggers to tour the nation this summer through August to celebrate the brand's Landmark Summer promotion.

HERSHEY, Pa. — Twizzlers has tapped bloggers to tour the nation this summer through August to celebrate the brand's Landmark Summer promotion.

January 3, 2011

With the Consumer Electronics Show approaching, Sears is launching a social media initiative designed to give bloggers early access to consumer electronics information and provide readers with the latest technology news.

LAS VEGAS — With the Consumer Electronics Show approaching, Sears is launching a social media initiative designed to give bloggers early access to consumer electronics information and provide readers with the latest technology news.