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January 17, 2013

Friends and family recommendations and the availability of samples may still be the leading purchase influencers for women looking to buy anti-aging facial skin care products.

PORT WASHINGTON, N.Y. — Friends and family recommendations and the availability of samples may still be the leading purchase influencers for women looking to buy anti-aging facial skin care products. However, online sources appear to be making more of an impact compared with 2010, according to the Anti-Aging Facial Skincare Consumer Report by the NPD Group, a global information company.

May 16, 2012

Optics Laboratory recently kicked off a new consumer campaign in support of its OcuFresh Eye Wash product. The product, which helps flush eye irritants like pollen, dust and smoke without perservatives, will be featured across the “Mommy Blog” circuit.


Optics Laboratory recently kicked off a new consumer campaign in support of its OcuFresh Eye Wash product. The product, which helps flush eye irritants like pollen, dust and smoke without perservatives, will be featured across the “Mommy Blog” circuit.


December 5, 2011

“Just 1-in-4 consumers expect their financial position to improve in the coming year.” That’s the way SymphonyIRI Group saw it in its recently released report “The Downturn Shopper: Buckled in for a wild and crazy ride.”

“Just 1-in-4 consumers expect their financial position to improve in the coming year.” That’s the way SymphonyIRI Group saw it in its recently released report “The Downturn Shopper: Buckled in for a wild and crazy ride.” Among the highlights — or lowlights — of how consumers are responding to the pressure:


  • 49% visit the hair salon/spa less often;


  • 40% are trying fewer new products;


December 5, 2011

One of the factors behind the success of homeopathy in mass retail is social media, both by way of Facebook and mommy bloggers.


One of the factors behind the success of homeopathy in mass retail is social media, both by way of Facebook and mommy bloggers.


“We’ve always relied on word-of-mouth,” noted Alissa Gould, Boiron public relations manager. The average Oscillococcinum user told nine friends. “Now social media exponentially increases that word of mouth,” Gould said. Boiron recently has launched Facebook pages across its brand portfolio.


November 14, 2011

Ideas are just as important to a winning company’s overall success as the products and services it sells. So, what’s your company doing to create a culture where the ideas that create your products and services are as important as the products themselves?

NEW YORK — Ideas are just as important to a winning company’s overall success as the products and services it sells. So, what’s your company doing to create a culture where the ideas that create your products and services are as important as the products themselves? That’s the question Dan Mack — EVP strategic business development for The Swanson Group and founder of the Mack Elevation Forum — puts to DrugStoreNews.com users in a hot, new content feature that debuted this week on DrugStoreNews.com.

November 4, 2011

This month The Drug Store News Group introduced “From the Blogs,” a hot, new content feature on DrugStoreNews.com. Meant to provide an interactive forum for DrugStoreNews.com users, DSN From the Blogs will be anchored by expert blogs written by leading opinion leaders.


This month The Drug Store News Group introduced “From the Blogs,” a hot, new content feature on DrugStoreNews.com. Meant to provide an interactive forum for DrugStoreNews.com users, DSN From the Blogs will be anchored by expert blogs written by leading opinion leaders.


January 3, 2011

With the Consumer Electronics Show approaching, Sears is launching a social media initiative designed to give bloggers early access to consumer electronics information and provide readers with the latest technology news.

LAS VEGAS — With the Consumer Electronics Show approaching, Sears is launching a social media initiative designed to give bloggers early access to consumer electronics information and provide readers with the latest technology news.