Content about Blog: Dave Van Howe

November 28, 2011

Getting a product noticed by a retail buyer or a paying customer in today’s environment is difficult to say the least. Unless you are a Fortune 100 company or you are lucky enough to have a mega-media budget, just getting an appointment with a retail buyer can be difficult.

Getting a product noticed by a retail buyer or a paying customer in today’s environment is difficult to say the least. Unless you are a Fortune 100 company or you are lucky enough to have a mega-media budget, just getting an appointment with a retail buyer can be difficult. Today’s buyers are so time-starved they have to be very selective in who and when they see new suppliers and products.