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February 24, 2014

Health Mart, a community franchise of more than 3,100 independently owned pharmacies across all 50 states, last week got the word out about its Champions of Care Challenge through the mommy blogger network in sponsored posts from the Niche Parent Network & Conference.

SAN FRANCISCO — Health Mart, a community franchise of more than 3,100 independently owned pharmacies across all 50 states, last week got the word out about its Champions of Care Challenge through the mommy blogger network in sponsored posts from the Niche Parent Network & Conference. 

January 17, 2013

Friends and family recommendations and the availability of samples may still be the leading purchase influencers for women looking to buy anti-aging facial skin care products.

PORT WASHINGTON, N.Y. — Friends and family recommendations and the availability of samples may still be the leading purchase influencers for women looking to buy anti-aging facial skin care products. However, online sources appear to be making more of an impact compared with 2010, according to the Anti-Aging Facial Skincare Consumer Report by the NPD Group, a global information company.

June 25, 2012

Executives from Coca-Cola and Facebook on Monday morning shared social media best practices and strategies here at NACDS Marketplace 2012.

DENVER — Executives from Coca-Cola and Facebook on Monday morning shared social media best practices and strategies here at NACDS Marketplace 2012.

Social media is about engaging the end-consumer in an interactive dialogue, more than it is about accumulating “likes.”

February 8, 2012

One drug store chain is aiming love's arrow at its Facebook users via a Valentine's Day campaign.

DEERFIELD, Ill. — One drug store chain is aiming love's arrow at its Facebook users via a Valentine's Day campaign.

Walgreens said its "Play Cupid" campaign, developed by Digitas, incentivizes social sharing with Valentine's Day-themed mobile and printable offers and coupons that are redeemable in stores. As part of the coupon incentive, the app allows Facebook users to match up their friends and place their pictures in a custom scene.

July 7, 2011

Hyland’s will be bringing its Hyland’s Baby Teething tablets back to the market after a brief hiatus with a few changes to the product, one of which is a child-resistant cap. As part of the relaunch, the company is tapping into its enthusiastic mommy blogger fan base on Facebook.

Hyland’s will be bringing its Hyland’s Baby Teething tablets back to the market after a brief hiatus with a few changes to the product, one of which is a child-resistant cap. As part of the relaunch, the company is tapping into its enthusiastic mommy blogger fan base on Facebook. For example, Hyland’s recently put out a call to all Facebook friends for help on developing its advertising message when it does come back to market. The product is expected to retail for a suggested $8.99 when it returns to shelves.

June 6, 2011

The cost of acquiring a Facebook “liker?” Less than 13 cents per fan, according to a Media Logic blog posted last week.

ALBANY, N.Y. — The cost of acquiring a Facebook “liker?" Less than 13 cents per fan, according to a Media Logic blog entry posted last week. At least that’s what retailer Kirkland's spent in its pursuit of more than 200,000 Facebook surfers who opted-in on the Kirkland's page. And because the act of a Facebook user “liking” a page is posted on that person’s newsfeed, it fast becomes a case of “if you tell two friends and they each in turn tell two friends ...”

March 30, 2011

A specialty infusion pharmacy has joined the social media realm.

RALEIGH, N.C. — A specialty infusion pharmacy has joined the social media realm.

MedPro Rx's president, Nancy McFarlane, said that the company has launched a Facebook page, which will share MedPro Rx’s news, updates, blog posts and photos with its community. Additionally, the page will expand the company's online presence and customer service focus for clients, healthcare consumers, providers and third-party payers, McFarlane said.

February 24, 2011

Walmart said it will present more than $1.5 million to nonprofits in six U.S. communities, thanks to Facebook users' help with the retailer's commitment to fight hunger through 2015.

BENTONVILLE, Ark. — Walmart said it will present more than $1.5 million to nonprofits in six U.S. communities, thanks to Facebook users' help with the retailer's commitment to fight hunger through 2015.

February 18, 2011

LOS ANGELES — When it comes to choosing the right medicine for their kids, moms go by the book — Facebook, that is. Moms new and old are spending more and more time on mommy blog-type sites and then tweeting or “Facebooking” any interesting tidbits they may find there. It’s a highly engaged group of consumers. According to recent findings by market researcher Morpace, U.S. Facebook users are on the site for one of every three minutes of time they spend online.

December 29, 2010

Target is unveiling a new ad campaign in 2011, according to a published report. The new ads are meant to speak to a broader group of parents. The company also is reaching out to new parents through a new Facebook-based initiative called the "Big Baby Billboard."

NEW YORK — Target will kick off a new ad campaign in 2011 that makes a tongue-in-cheek, if not frank and honest, appeal to new parents, according to a report by AdAge.

“I just had a 20-minute conversation with a stranger about nipples,” reads one of the print ads, which the article noted are “meant to illustrate the chaos, humor and absurdness that are hallmarks of parenting.”

October 24, 2010

Prolab Nutrition on Monday announced the relaunch of its consumer website, which now includes a...

CHATSWORTH, Calif. Prolab Nutrition on Monday announced the relaunch of its consumer website, which now includes a monthly sweepstakes to be the “Featured Athlete of the Month,” an “Ask the Athlete” online forum for submitting training and nutrition questions to Team Prolab professionals, and links to two new social media platforms -- a Prolab Facebook fan page and a Prolab YouTube channel.