Content about Big Brothers Big Sisters

January 11, 2013
Beiersdorf kicks off consumer awareness, fundraising effort to support mentoring

Skin care company Beiersdorf has announced a consumer awareness and fundraising initiative to support National Mentoring Month.

WILTON, Conn. — Skin care company Beiersdorf has announced a consumer awareness and fundraising initiative to support National Mentoring Month.

Beiersdorf currently has an employee-led, work-based mentoring program focused on supporting youth in the local community. In recognition of National Mentoring Month, the company, in partnership with Big Brothers Big Sisters, has created a three-month consumer awareness and fundraising initiative that will raise $100,000 to make a big difference for the Big Brothers Big Sisters network. 
 

January 3, 2012
Tostitos touts new 'spokesbag'

Tostitos is letting its namesake tortilla chips brand speak for itself through a new campaign.

PLANO, Texas — Tostitos is letting its namesake tortilla chips brand speak for itself through a new campaign.

The company's "spokesbag," which appears in two videos hosted on YouTube and Tostitos.com, made its debut during the Tostitos-sponsored Fiesta Bowl college football game on Monday. The "spokesbag" is a talking Tostitos chip bag, complete with arms and a mouth.