Content about Bic Cristal

August 20, 2012
Personalization makes mark on BTS spending

Despite an economy that’s still in the doldrums, the back-to-school season means parents will once again open their wallets for the annual shopping ritual.

Despite an economy that’s still in the doldrums, the back-to-school season means parents will once again open their wallets for the annual shopping ritual. “We expect spending to be up again modestly this BTS season — most likely in the low- to mid-single digits,” said Perry James, president of the NPD Group division that follows the category.

October 27, 2010
Bic improves its pens with new technology

Bic celebrated the official launch of its Easy-Glide System ink technology, which has been incorporated...

SHELTON, Conn. Bic celebrated the official launch of its Easy-Glide System ink technology, which has been incorporated into its Velocity retractable, Atlantis retractable and Pro+ ball pens.

The technology provides up to 35% smoother writing compared with current Bic pen ink systems, the company said.

To help celebrate the event, Bic is kicking off its "Get a Clue" event Nov. 3 and 4 at Vanderbilt Hall in Grand Central Terminal, which invites consumers to help solve a gigantic crossword puzzle and learn more about how Bic ballpoint pens are made.

February 8, 2010
Bic launches new Triumph gel pen

Bic is launching a new line of pens for the "image conscious professional."...