Content about Beiersdorf

January 29, 2014

Ken Martindale, president and COO of Rite Aid, discussed the challenges involved and the careful process behind the reinvention of a brand, and shared the story of Rite Aid’s own reinvention as a company — and the decisions and strategies its leaders put in place to drive that transformation — at a special one-day summit co-hosted by The Drug Store News Group and the Mack Elevation Forum in August.

“How many of you are with a company that has come to the realization that the way you’re currently structured or the way you’re positioned simply isn’t enough in today’s marketplace; or that the products and services you’re providing are not as relevant to the changing consumer as they once were?” That was a key question Ken Martindale, president and COO of Rite Aid, had for attendees of a special one-day summit co-hosted by The Drug Store News Group and the Mack Elevation Forum in August. And nearly every hand in the room was raised in the air.

February 20, 2013

Like all of Walgreens' flagships, the new Los Angeles store pushes the envelope on what consumers would expect to find in a typical drug store. In this segment of DSNTV Virtual Store Tours, DSN editor Rob Eder travels to Hollywood to meet with key members of Walgreens' merchandising and store design teams for a firsthand look at the new store.

In December, Walgreens celebrated a major milestone when it opened store No. 8,000 in Los Angeles at the famed corner of Sunset and Vine. The store, Walgreens first West Coast-based flagship location, is the site of the former Tower Record store and perhaps more notably, the site of the former Schwab's drug store, where such Hollywood starlets as Lana Turner are rumored to have been discovered.

March 4, 2014

Beiersdorf, whose portfolio includes Nivea and Eucerin, enjoyed a “successful” 2013 as sales growth exceeded expectations.

HAMBURG, Germany — Beiersdorf, whose portfolio includes Nivea and Eucerin, enjoyed a “successful” 2013 as sales growth exceeded expectations.

“2013 was an important and successful year for Beiersdorf. The Group has made gains in market share, increased sales and improved its earnings. Beiersdorf is back on a sustainable growth track,” said Stefan F. Heidenreich, CEO of Beiersdorf AG.  

Both sales growth and the EBIT margin excluding special factors exceeded expectations.

January 23, 2014

Skin care company Beiersdorf announced on Thursday a consumer awareness and fundraising initiative to support National Mentoring Month.

WILTON, Conn. — Skin care company Beiersdorf announced on Thursday a consumer awareness and fundraising initiative to support National Mentoring Month.

To mark this special month, the company, in partnership with Big Brothers Big Sisters, will anniversary its three-month consumer awareness and fundraising initiative to raise $100,000. Beiersdorf will donate all proceeds raised in connection with Beiersdorf’s nationwide Fundraising Program, which began in January and runs through March 31.
 

January 16, 2014

Beiersdorf AG, whose brands include Nivea and Eucerin, recorded sales growth in all its business segments in 2013.

HAMBURG, Germany — Beiersdorf AG, whose brands include Nivea and Eucerin, recorded sales growth in all its business segments in 2013.

November 6, 2013

Skin care brand Beiersdorf reported that its consumer business segment achieved “significant, above-market sales growth” during the first nine months of 2013, with both Nivea and Eucerin enjoying a boost in sales.

HAMBURG, Germany — Skin care brand Beiersdorf reported that its consumer business segment achieved “significant, above-market sales growth” during the first nine months of 2013, with both Nivea and Eucerin enjoying a boost in sales.

Adjusted for the impact of foreign exchange differences, the company increased its sales by 7.3%. In nominal terms, sales increased by 2.4%, from €4.566 billion to €4.674 billion. Consolidated profit rose from €358 million to €433 million.  

September 18, 2013

Beiersdorf’s Nivea brand officially unveiled on Tuesday new packaging across all products inspired by the famous Nivea blue tin that women have come to recognize over the past century.

NEW YORK — Beiersdorf’s Nivea brand officially unveiled on Tuesday new packaging across all products inspired by the famous Nivea blue tin that women have come to recognize over the past century.

August 14, 2013

Global skin care brand Beiersdorf, whose brands include Nivea and Eurcerin, reported that, for the first half of 2013, it continued to progress well with solid sales growth in both business segments — Consumer and tesa.

HAMBURG, Germany — Global skin care brand Beiersdorf, whose brands include Nivea and Eurcerin, reported that, for the first half of 2013, it continued to progress well with solid sales growth in both business segments — Consumer and tesa.

Group sales rose by 6.6% organically, and in nominal terms by 3.3%, from €3.062 billion to €3.163 billion. The operating result (EBIT) excluding special factors reached €434 million, an increase of 11.2%, representing a significantly improved EBIT margin of 13.7% (previous year: 12.7%).

June 10, 2013

Beiersdorf’s Nivea Men has developed the Silence the Irritation campaign to help educate men on the role that skin care plays in providing a comfortable shave.

WILTON, Conn. — Beiersdorf’s Nivea Men has developed the Silence the Irritation campaign to help educate men on the role that skin care plays in providing a comfortable shave.

June 10, 2013

The Master of Professional Studies degree program in Cosmetics and Fragrance Marketing and Management at the Fashion Institute of Technology in New York City recently showcased its final projects at the annual FIT Capstone presentation. This year’s presentation focused on “Beauty in a Digital World.”

Beauty is helping to redefine the customer experience of shopping a drug store and is helping retailers set themselves apart from rivals in a very competitive environment.

The Master of Professional Studies degree program in Cosmetics and Fragrance Marketing and Management at the Fashion Institute of Technology in New York City recently showcased its final projects at the annual FIT Capstone presentation. This year’s presentation focused on “Beauty in a Digital World.”

June 7, 2013

The Fashion Institute of Technology's beauty industry think tank unveiled "disruptive" visions for the future of consumer product marketing as it relates to digital analytics, digital marketing and digital commerce during a Beiersdorf North America-sponsored presentation Wednesday at FIT in New York City.

NEW YORK — The Fashion Institute of Technology's beauty industry think tank unveiled "disruptive" visions for the future of consumer product marketing as it relates to digital analytics, digital marketing and digital commerce during a Beiersdorf North America-sponsored presentation Wednesday at FIT in New York City.

(Andrew Videira of Beiersdorf digital marketing team at FIT Capstone)

May 2, 2013

Skin care brand Beiersdorf announced on Thursday that it has “continued last year’s positive trend in the first quarter of 2013.”

HAMBURG, Germany — Skin care brand Beiersdorf announced on Thursday that it has “continued last year’s positive trend in the first quarter of 2013.”

Organic group sales rose by 5.4%, and nominal sales increased by 2.9%, from €1,533 million to €1,577 million. The key driver for this positive performance was the double-digit sales growth recorded in emerging markets, the company stated. Consolidated profit after tax rose to €155 million.
 

March 27, 2013

Beiersdorf’s Aquaphor skin care brand has selected Olympian softball veteran Jennie Finch as this year’s representative for its title sponsorship of the 2013 Aquaphor New York City Triathlon.

NEW YORK — Beiersdorf’s Aquaphor skin care brand has selected Olympian softball veteran Jennie Finch as this year’s representative for its title sponsorship of the 2013 Aquaphor New York City Triathlon.

Finch, a gold medal-winning Olympic softball veteran, ESPN commentator, coach and mother of three who uses Aquaphor for both her athletic and family skin care needs, will share her training and race day experiences as she works to complete in the Olympic-distance triathlon this July on Manhattan's Upper West Side.

March 4, 2013

Beiersdorf has introduced its new Nivea Lip Butter line, which includes shea butter and almond oil, the beauty product company said.

WILTON, Conn. — Beiersdorf has introduced its new Nivea Lip Butter line, which includes shea butter and almond oil, the beauty product company said.

Nivea Lip Butter, which retails for $3.99, is available in four flavors: Raspberry Rose Kiss, Caramel Cream Kiss, Vanilla and Macadamia Kiss and Smooth Kiss. Beiersdorf said the shea butter was designed to increase the skin's suppleness and elasticity, while the almond oil was to help soften and smooth the skin.

January 25, 2013

Global beauty company Beiersdorf — whose brands include Nivea, Eucerin and La Prairie — reported that it saw “consistent growth in 2012.”

HAMBURG, Germany — Global beauty company Beiersdorf — whose brands include Nivea, Eucerin and La Prairie — reported that it saw “consistent growth in 2012.”

January 11, 2013

Skin care company Beiersdorf has announced a consumer awareness and fundraising initiative to support National Mentoring Month.

WILTON, Conn. — Skin care company Beiersdorf has announced a consumer awareness and fundraising initiative to support National Mentoring Month.

Beiersdorf currently has an employee-led, work-based mentoring program focused on supporting youth in the local community. In recognition of National Mentoring Month, the company, in partnership with Big Brothers Big Sisters, has created a three-month consumer awareness and fundraising initiative that will raise $100,000 to make a big difference for the Big Brothers Big Sisters network. 
 

November 5, 2012

Beiersdorf, the U.S. subsidiary of Beiersdorf AG — a global skin care company based in Hamburg, Germany — has appointed Bill Graham as president and general manager of Beiersdorf North America.

SUPPLIER NEWS — Beiersdorf, the U.S. subsidiary of Beiersdorf AG — a global skin care company based in Hamburg, Germany — has appointed Bill Graham as president and general manager of Beiersdorf North America. Graham previously served as president and general manager of Beiersdorf. 


October 19, 2012

Beiersdorf's Nivea is gearing up for New Year's Eve with the Kiss of the Year Contest— a contest via Facebook where fans can share their love story for an opportunity to experience that memorable New Year's Eve kiss in front of millions on the Nivea Kiss Stage in the heart of Times Square.

WILTON, Conn. — Beiersdorf's Nivea is gearing up for New Year's Eve with the Kiss of the Year Contest — a contest via Facebook where fans can share their love story for an opportunity to experience that memorable New Year's Eve kiss in front of millions on the Nivea Kiss Stage in the heart of Times Square.

October 9, 2012

Beiersdorf, the U.S. subsidiary of Beiersdorf AG — a global skin care company based in Hamburg, Germany — has announced the appointment of Bill Graham as president and general manager of Beiersdorf North America.

WILTON, Conn. — Beiersdorf, the U.S. subsidiary of Beiersdorf AG — a global skin care company based in Hamburg, Germany — has announced the appointment of Bill Graham as president and general manager of Beiersdorf North America.

Graham previously served as president and general manager of Beiersdorf. His new role includes leadership of both the United States and Canadian business units.
 
Graham was promoted to the position of general manager of Beiersdorf in August 2011, after joining the company as VP sales in 2007.

August 1, 2012

Beiersdorf’s Nivea brand has announced the launch of its first-ever Nivea "Kiss of Style" design contest, which will give one winner the opportunity to design a limited-edition cap for Nivea Lip Care that will be sold in stores.

NEW YORK — Beiersdorf’s Nivea brand has announced the launch of its first-ever Nivea "Kiss of Style" design contest, which will give one winner the opportunity to design a limited-edition cap for Nivea Lip Care that will be sold in stores.

June 20, 2012

In an effort to emphasize the importance of touch, Beiersdorf’s Nivea brand hosted on Wednesday a consumer-engaging event in New York City’s Herald Square to celebrate National PDA Day and the official start of summer.

NEW YORK — In an effort to emphasize the importance of touch, Beiersdorf’s Nivea brand hosted on Wednesday a consumer-engaging event in New York City’s Herald Square to celebrate National PDA Day and the official start of summer.

May 14, 2012

Beiersdorf’s Aquaphor brand is the new title sponsor of the New York City Triathlon.

WILTON, Conn. — Beiersdorf’s Aquaphor brand is the new title sponsor of the New York City Triathlon.

March 21, 2012

Skin care company Beiersdorf, whose brands include Nivea, Eucerin and Aquaphor, has announced changes to its sales organization.

WILTON, Conn. — Skin care company Beiersdorf, whose brands include Nivea, Eucerin and Aquaphor, has announced changes to its sales organization.

Tina Jackse has been promoted to the newly created position of VP global sales of Walmart, where she will be responsible for all Walmart business internationally. She will work collaboratively across the Beiersdorf affiliates around the world to help lead, develop and further strengthen Beiersdorf’s Walmart business globally. 

March 14, 2012

Beiersdorf’s Eucerin skin care brand has expanded its Eucerin Repair line with two new moisturizing lotions.

NORWALK, Conn. — Beiersdorf’s Eucerin skin care brand has expanded its Eucerin Repair line with two new moisturizing lotions.

Hitting shelves is the new Eucerin Professional Repair Lotion — extremely dry skin lotion, and the Eucerin Smoothing Repair — dry skin lotion.

September 13, 2011

GMDC members elected two new board members to serve in two-year terms on their board of directors, the association announced Tuesday.

PHOENIX — GMDC members elected two new board members to serve in two-year terms on their board of directors, the association announced Tuesday — Mike Petocchi, business group manager HBC/cosmetics with Wegmans Food Markets and former GMDC chairman Jim Wonderly, VP grocery non-foods/GM Ahold USA.

Additionally, Curtis Maki, VP HBC/GM program management and pharmacy with Topco Associates, was re-elected to serve another two-year term. Maki also will serve as the co-chairman of the Membership Advisory Board.