Content about Beiersdorf

WILTON, Conn. — Beiersdorf’s Nivea Men has developed the Silence the Irritation campaign to help educate men on the role that skin care plays in providing a comfortable shave.

NEW YORK — The Fashion Institute of Technology's beauty industry think tank unveiled "disruptive" visions for the future of consumer product marketing as it relates to digital analytics, digital marketing and digital commerce during a Beiersdorf North America-sponsored presentation Wednesday at FIT in New York City.

(Andrew Videira of Beiersdorf digital marketing team at FIT Capstone)

NEW YORK — Beiersdorf’s Aquaphor skin care brand has selected Olympian softball veteran Jennie Finch as this year’s representative for its title sponsorship of the 2013 Aquaphor New York City Triathlon.

Finch, a gold medal-winning Olympic softball veteran, ESPN commentator, coach and mother of three who uses Aquaphor for both her athletic and family skin care needs, will share her training and race day experiences as she works to complete in the Olympic-distance triathlon this July on Manhattan's Upper West Side.

HAMBURG, Germany — Global beauty company Beiersdorf — whose brands include Nivea, Eucerin and La Prairie — reported that it saw “consistent growth in 2012.”

SUPPLIER NEWS — Beiersdorf, the U.S. subsidiary of Beiersdorf AG — a global skin care company based in Hamburg, Germany — has appointed Bill Graham as president and general manager of Beiersdorf North America. Graham previously served as president and general manager of Beiersdorf. 


WILTON, Conn. — Beiersdorf, the U.S. subsidiary of Beiersdorf AG — a global skin care company based in Hamburg, Germany — has announced the appointment of Bill Graham as president and general manager of Beiersdorf North America.

Graham previously served as president and general manager of Beiersdorf. His new role includes leadership of both the United States and Canadian business units.
 
Graham was promoted to the position of general manager of Beiersdorf in August 2011, after joining the company as VP sales in 2007.

NEW YORK — In an effort to emphasize the importance of touch, Beiersdorf’s Nivea brand hosted on Wednesday a consumer-engaging event in New York City’s Herald Square to celebrate National PDA Day and the official start of summer.

WILTON, Conn. — Skin care company Beiersdorf, whose brands include Nivea, Eucerin and Aquaphor, has announced changes to its sales organization.

Tina Jackse has been promoted to the newly created position of VP global sales of Walmart, where she will be responsible for all Walmart business internationally. She will work collaboratively across the Beiersdorf affiliates around the world to help lead, develop and further strengthen Beiersdorf’s Walmart business globally. 

PHOENIX — GMDC members elected two new board members to serve in two-year terms on their board of directors, the association announced Tuesday — Mike Petocchi, business group manager HBC/cosmetics with Wegmans Food Markets and former GMDC chairman Jim Wonderly, VP grocery non-foods/GM Ahold USA.

Additionally, Curtis Maki, VP HBC/GM program management and pharmacy with Topco Associates, was re-elected to serve another two-year term. Maki also will serve as the co-chairman of the Membership Advisory Board.

SUPPLIER NEWS — Unilever has announced changes to its category and go-to-market structure to further support its growth plans and allow for a more efficient rollout of increasingly bigger and more scalable innovations. The changes include several executive moves, including the appointment of Dave Lewis, president of the Americas, as president of personal care, consisting of skin, deodorants, oral and hair.


WASHINGTON — The Federal Trade Commission announced on Wednesday that it has reached a settlement with Beiersdorf, the maker of Nivea, regarding advertising claims of its Nivea My Silhouette! skin cream.

The FTC administrative complaint charged Beiersdorf with falsely claiming that by regularly applying Nivea My Silhouette! cream to the skin, consumers could slim down. According to the complaint, Beiersdorf marketed the skin cream in nationwide television ads and through sponsored search results on Google. As part of the settlement, Beiersdorf has agreed to pay $900,000.

SUPPLIER NEWS — Beiersdorf’s Eucerin skin care brand has embarked on a yearlong Skin First Movement to help educate women across the country on the importance of skin health as part of overall wellness. As part of the effort, the brand has joined forces with its first-ever Skin First Ambassador, food writer and founder of Apartment Therapy’s TheKitchn.com, Sara Kate Gillingham-Ryan.