Content about Behavior Change Research Partnership

September 8, 2010
Active phone prompts spur Rx adherence rates among consumers, CVS reveals

Consumers are much more likely to adhere to their prescription medication therapy if given “a...

WOONSOCKET, R.I. Consumers are much more likely to adhere to their prescription medication therapy if given “a clear and active choice” in recorded telephone prompts from their pharmacy, new research into patient compliance from CVS Caremark demonstrated.

 

March 4, 2010
CVS partnership may drive down healthcare costs

CVS Caremark’s Behavior Change Research Partnership with several leading universities is likely to yield some...

WHAT IT MEANS AND WHY IT'S IMPORTANT CVS Caremark’s Behavior Change Research Partnership with several leading universities is likely to yield some invaluable results for the industry at large because if CVS Caremark executives and the participating academic leaders can better understand customer behavior and develop ways to encourage improved healthy behaviors, then the end result likely will be lower healthcare costs.