Content about Beauty Care

According to research, ownership of smartphones and tablets in particular have grown rapidly over the past couple of years, and that has created a multi-headed omnichannel hydra of a customer who retailers across all channels are desperately trying to appease.

MONTCLAIR, N.J. — Say "hello" to a new personal care brand that is looking to turn the oral care segment on its head with exotic flavors like Pink Grapefruit Mint and creative packaging that is a far departure from the traditional oral care offerings.

Earlier this year Olay's new Fresh Effects skin care line hit retail shelves — but in an unprecedented way for the beauty brand.

"As we were doing a lot of analysis and understanding and looking at trends, overall, we thought that it was important for us to be able to launch a new line of skin care going after younger consumers. There seemed like there was big gap in opportunity to speak to millennials in their own voice for products that are designed for them," said Janine Miletic, associate marketing director for Olay Global.

This ain't your mother's Olay. That's essentially the message that the long-standing skin care brand is sending to women in their 20s with its new Fresh Effects collection that hit shelves in January. To learn more about this unprecedented launch for Olay, DSN talked with Janine Miletic, associate marketing director for Olay Global.

DSN: What is the importance of the Olay Fresh Effects launch?

Aiming to improve the shopping experience through unique merchandising presentations, Rite Aid has unveiled its next generation Wellness store in Lemoyne, Pa., which features a greater focus on men's grooming.

The store features an expanded men's grooming area complete with a new Axe display where shoppers can use an iPad to sample new looks.

With the steady accumulation of purchasing power attributed to the Hispanic-American community, marketers more and more are targeting Latinos. Here's why: the Hispanic-American population numbers more than 54 million today, with a total buying power of $1 trillion — expected to reach $1.5 trillion in the next two years — and 1.8 million households generating incomes greater than $100,000. DSN called in Reny Diaz, director of client engagement for Nielsen, for additional perspective about the Hispanic-American opportunity.

NEW YORK — Where do women turn for information on more sensitive health topics? Do women believe that men's health issues get more attention in the media? To get answers to these questions, as well as many others, DSNTV recently took to the streets of Manhattan to speak with women to get their perspectives.

The video, titled "Insights Into Women's Health," is the first of a two-part series sponsored by Insight Pharmaceuticals, whose brand portfolio includes EPT and Monistat.

DALLAS — Burgeoning manufacturing company Accelerated Manufacturing Solutions is anticipating an exciting year ahead as it celebrates two key achievements: the launch of its new brand of soft cosmetic bags and travel cases, which has already gained distribution at Walmart, and being awarded the Women’s Business Enterprise National Council certification for woman-owned businesses.

NEW YORK — Following the 2012 launch of its Micro-Pedi home pedicure tool, Emjoi is now adding two new attachments — the Micro-Pedi Precision Kit and the Micro-Pedi Manicure Kit — that will turn any Micro-Pedi into a complete foot and hand care system.

Both the Micro-Pedi Precision Kit and the Micro-Pedi Manicure Kit’s five different attachments are inserted to one side of the Micro-Pedi tool’s head into a special silver-tone roller, which spins them 30 times per second and, in the case of the Precision Cone model, 360 degrees.

NEW YORK — L’Oréal USA has named Angela Bennett VP of global skin care brand La Roche-Posay.

Before being appointed VP and head of La Roche-Posay, Bennett held the position of VP marketing. She spearheaded strategic transversal marketing projects and retail expansion, as well as the development of the brand’s many product ranges, including Anthelios sunscreens and Effaclar acne treatments.
 

DUBLIN, Calif. — Tria Beauty, a maker of light-based skin care products and technology, has inked a new partnership with beauty retailer Ulta.

Ulta will be featuring the Tria Hair Removal Laser 4X, the Tria Skin Perfecting Blue Light for acne and a line of topical skin care products on Ulta.com. The Tria Laser 4X and SmoothStart Calming Gel will launch in 25 Ulta doors in mid-April.

LAS VEGAS — No longer will the SymphonyIRI Group crunch data for the betterment of consumer packaged goods (CPG) companies everywhere, the company's president and CEO Andrew Appel told a packed conference room at the data aggregator's 2013 Summit here.